SEO test result

Last tested URL from domain whitbread.co.uk:

Loading the page

URL address (destination address in case of redirection):
https://www.whitbread.co.uk/

Retrieved from:
4. 9. 2024 10:46

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://whitbread.co.uk' a 'https://www.whitbread.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 28 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.whitbread.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.whitbread.co.uk/sitemap_index.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
9 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 40 - 62 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Home - Whitbread PLC

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Welcome to Whitbread PLC. Whitbread is a leading hospitality business and the owner of Premier Inn, the UK’s biggest hotel brand.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading: -

Your page does not contain an H1 level heading!

0 / 2

Order of headings:
                         <h5>Search
          <h2>H1 FY25 Interim Results
          <h2>Premier Inn launches new marketing campaign
          <h2>Our year in review
          <h2>Environmental, Social and Governance Report 2023/2…
          <h2>We’re committed to being a Force for Good
          <h2>Whitbread is a leading hospitality business
                         <h5>Biggest hotel chain in the UK
                         <h5>Growing in Germany
                         <h5>Force for Good
                         <h5>Award winning quality & value
               <h3>Being a force for good
                              <h6>Opportunity
                              <h6>Community
                              <h6>Responsibility
          <h2>Latest media, news & stories
               <h3>Premier Inn Introduces brand-new room design with …
               <h3>Whitbread grows its development team in Ireland as…
               <h3>Whitbread publishes economic and social impact stu…
               <h3>Whitbread opens the doors to its latest London off…
               <h3>Whitbread appoints GMI Construction Group to build…
                    <h4>Visit our brand sites

The headings on your page are not in the correct order!

0 / 1

Number of headings: 22

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 19

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 84
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 21
  • Number of external nofollow links: 1

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 2

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 3957 characters. The length of all text on the page is 6467 characters.

Well done! More than half of all text on the page is in paragraphs.

1 / 1

Redundant content: The page contains content in the comments: 'Page cached by LiteSpeed Cache 6.3.0.1 on 2024-08- ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
18 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
5 / 6

Tags for social networks

Language settings: en_GB

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.whitbread.co.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Home - Whitbread PLC

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Welcome to Whitbread PLC. Whitbread is a leading hospitality business and the owner of Premier Inn, the UK’s biggest hotel brand.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: https://cdn.whitbread.co.uk/media/2021/03/10103049/team.jpg

Well done! Your page has the correct tag for the page title image.

2 / 2

Achieved score:
10 / 10

Keyword analysis

Number of words per page: 904

Well done! Your page contains enough words. There are '904' of words on the page.

2 / 2

The most common words on the page:
cookies | cookie | premier | more | whitbread | 2024 | hotel | that | overview | enable

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
cookies10x0x0x0x
cookie9x0x0x0x
premier9x0x1x4x
more9x0x0x0x
whitbread8x1x2x5x
20247x0x0x0x
hotel6x0x1x1x
that6x0x0x0x
overview5x0x0x0x
enable5x0x0x0x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 21.7 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://www.whitbread.co.uk/21.8 kB
https://www.whitbread.co.uk/wp-includes/css/dist/block-library/style.min.css?ver=6.5.515.0 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/styles/style.css?ver=2808112820241926.9 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/styles/custom.css?ver=280811282024190.4 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/styles/packages/swiper-bundle.min.css?ver=280811282024194.8 kB
https://www.whitbread.co.uk/wp-includes/css/dashicons.min.css?ver=6.5.535.6 kB
https://www.whitbread.co.uk/wp-content/plugins/gdpr-cookie-compliance/dist/styles/gdpr-main-nf.css?ver=4.15.28.6 kB
https://www.whitbread.co.uk/21.8 kB
Linked script files
https://www.whitbread.co.uk/wp-content/themes/whitbread/assets/js/swiper-bundle.min.js?ver=6.5.541.7 kB
https://www.whitbread.co.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.130.4 kB
https://www.whitbread.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.14.8 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/assets/js/slick.js?ver=6.5.515.2 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/assets/js/countto.js?ver=6.5.51.1 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/assets/js/jquery.waypoints.min.js?ver=6.5.52.7 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/assets/js/stacktable.js?ver=201512151.9 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/assets/js/custom.js?ver=280811282024195.0 kB
https://www.whitbread.co.uk/wp-content/plugins/page-links-to/dist/new-tab.js?ver=3.3.712.6 kB
https://www.whitbread.co.uk/wp-content/plugins/gdpr-cookie-compliance/dist/scripts/main.js?ver=4.15.214.3 kB
Linked image files
TOTAL264.7 kB

Well done! Your page, including the source code, is a reasonable 286.5 kB size.

2 / 2

Number of requests: 18

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:
5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org:
It uses the following formats: Microdata

Well done! Your site uses schema.org.

2 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 84 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(54 / 65)
83.1 %

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Loading the page

URL address (destination address in case of redirection):
https://www.whitbread.co.uk/

Retrieved from:
4. 9. 2024 10:46

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://whitbread.co.uk' a 'https://www.whitbread.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 28 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.whitbread.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.whitbread.co.uk/sitemap_index.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
9 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 40 - 62 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Home - Whitbread PLC

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Welcome to Whitbread PLC. Whitbread is a leading hospitality business and the owner of Premier Inn, the UK’s biggest hotel brand.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading: -

Your page does not contain an H1 level heading!

0 / 2

Order of headings:
                         <h5>Search
          <h2>H1 FY25 Interim Results
          <h2>Premier Inn launches new marketing campaign
          <h2>Our year in review
          <h2>Environmental, Social and Governance Report 2023/2…
          <h2>We’re committed to being a Force for Good
          <h2>Whitbread is a leading hospitality business
                         <h5>Biggest hotel chain in the UK
                         <h5>Growing in Germany
                         <h5>Force for Good
                         <h5>Award winning quality & value
               <h3>Being a force for good
                              <h6>Opportunity
                              <h6>Community
                              <h6>Responsibility
          <h2>Latest media, news & stories
               <h3>Premier Inn Introduces brand-new room design with …
               <h3>Whitbread grows its development team in Ireland as…
               <h3>Whitbread publishes economic and social impact stu…
               <h3>Whitbread opens the doors to its latest London off…
               <h3>Whitbread appoints GMI Construction Group to build…
                    <h4>Visit our brand sites

The headings on your page are not in the correct order!

0 / 1

Number of headings: 22

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 19

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 84
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 21
  • Number of external nofollow links: 1

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 2

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 3957 characters. The length of all text on the page is 6467 characters.

Well done! More than half of all text on the page is in paragraphs.

1 / 1

Redundant content: The page contains content in the comments: 'Page cached by LiteSpeed Cache 6.3.0.1 on 2024-08- ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
18 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
5 / 6

Tags for social networks

Language settings: en_GB

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.whitbread.co.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Home - Whitbread PLC

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Welcome to Whitbread PLC. Whitbread is a leading hospitality business and the owner of Premier Inn, the UK’s biggest hotel brand.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: https://cdn.whitbread.co.uk/media/2021/03/10103049/team.jpg

Well done! Your page has the correct tag for the page title image.

2 / 2

Achieved score:
10 / 10

Keyword analysis

Number of words per page: 904

Well done! Your page contains enough words. There are '904' of words on the page.

2 / 2

The most common words on the page:
cookies | cookie | premier | more | whitbread | 2024 | hotel | that | overview | enable

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
cookies10x0x0x0x
cookie9x0x0x0x
premier9x0x1x4x
more9x0x0x0x
whitbread8x1x2x5x
20247x0x0x0x
hotel6x0x1x1x
that6x0x0x0x
overview5x0x0x0x
enable5x0x0x0x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 21.7 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://www.whitbread.co.uk/21.8 kB
https://www.whitbread.co.uk/wp-includes/css/dist/block-library/style.min.css?ver=6.5.515.0 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/styles/style.css?ver=2808112820241926.9 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/styles/custom.css?ver=280811282024190.4 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/styles/packages/swiper-bundle.min.css?ver=280811282024194.8 kB
https://www.whitbread.co.uk/wp-includes/css/dashicons.min.css?ver=6.5.535.6 kB
https://www.whitbread.co.uk/wp-content/plugins/gdpr-cookie-compliance/dist/styles/gdpr-main-nf.css?ver=4.15.28.6 kB
https://www.whitbread.co.uk/21.8 kB
Linked script files
https://www.whitbread.co.uk/wp-content/themes/whitbread/assets/js/swiper-bundle.min.js?ver=6.5.541.7 kB
https://www.whitbread.co.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.130.4 kB
https://www.whitbread.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.14.8 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/assets/js/slick.js?ver=6.5.515.2 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/assets/js/countto.js?ver=6.5.51.1 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/assets/js/jquery.waypoints.min.js?ver=6.5.52.7 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/assets/js/stacktable.js?ver=201512151.9 kB
https://www.whitbread.co.uk/wp-content/themes/whitbread/assets/js/custom.js?ver=280811282024195.0 kB
https://www.whitbread.co.uk/wp-content/plugins/page-links-to/dist/new-tab.js?ver=3.3.712.6 kB
https://www.whitbread.co.uk/wp-content/plugins/gdpr-cookie-compliance/dist/scripts/main.js?ver=4.15.214.3 kB
Linked image files
TOTAL264.7 kB

Well done! Your page, including the source code, is a reasonable 286.5 kB size.

2 / 2

Number of requests: 18

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:
5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org:
It uses the following formats: Microdata

Well done! Your site uses schema.org.

2 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 84 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(54 / 65)
83.1 %