SEO test result

Last tested URL from domain visitfortwilliam.co.uk:

Loading the page

URL address (destination address in case of redirection):
https://visitfortwilliam.co.uk/

Retrieved from:
15. 9. 2024 21:20

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: OK

Well done! Both 'https://visitfortwilliam.co.uk' and 'https://www.visitfortwilliam.co.uk' have been redirected to the same URL.

1 / 1

URL length: 31 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://visitfortwilliam.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://VisitFortWilliam.co.uk/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
11 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 125 - 147 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en

Great! Your page is set to the language used.

1 / 1

Meta title: Visit Fort William—Find places to stay and things to do in Fort William

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Visit Fort William - an online guide to Fort William B&B, guesthouses, hotel, and self-catering accommodation. Outdoor sports, adventure, and walking and climbing Ben Nevis, with a comprehensive travel information guide.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Search Fort William and Lochaber</h1>
<h1>Welcome to Fort William in the Highlands of Scotland</h1>

Your page contains multiple H1 headings. It is best for SEO if the page contains just one H1 heading.

1 / 2

Order of headings:
     <h1>Search Fort William and Lochaber
     <h1>Welcome to Fort William in the Highlands of Scotla…
          <h2>and our Fort William Destination website
          <h2>Enjoy these Videos
                         <h5>Cruising and visiting the Caledonian Canal in Loch…
                         <h5>Cycling around Fort William & Glen Nevis
                         <h5>Beautiful Glen Nevis
                         <h5>Loch Leven Seafood
                         <h5>Cruise Loch Linnhe and Loch Eil with "Elsie"
                         <h5>Fort William climbing wall
                         <h5>Ben Nevis Time Lapse
                         <h5>Wildlife Day Trips
                         <h5>Fort William Cinema
                         <h5>Fort William Steam Train
                         <h5>FortWilliam 365 Treasures of the Earth
                         <h5>Ben Nevis Distillery
                         <h5>Clyde Clipper Cruises on Loch Linnhe
          <h2>Fort William Where to Stay Guide
                         <h5>Lochaber Lodges
                         <h5>Guisachan Guest House
                         <h5>Calluna Self Catering
                         <h5>Alltonside Guest House
                         <h5>Westcourt Bed and Breakfast
                         <h5>Glen Nevis Caravan & Camping Park
                         <h5>Ossians
                         <h5>Snowgoose Apartments
                         <h5>Snowgoose Apartments & Blacksmiths Bunkhouse
               <h3>Search for local accommodation
          <h2>Retail Therapy - it's fun !
                         <h5>Off Beat Bikes
                         <h5>Fort William Fishing Tackle Shop
          <h2>Eating Out in the Fort William area
          <h2>Outdoor Activity Providers
                         <h5>Thomas Telford Corpach Marina Ltd
                         <h5>Paddleboard Fort William
                         <h5>Cruise Loch Linnhe
                         <h5>Adventure Nevis
                         <h5>Hunter Mountaineering
          <h2>Forth coming Fort William events
          <h2>View the Ben Nevis webcam
                    <h4>About Us
                    <h4>About Fort William
                    <h4>Places to stay
                    <h4>Places to eat
                    <h4>Outdoor activities
                    <h4>Navigation
               <h3>We value your privacy
               <h3>Add your review

The headings on your page are not in the correct order!

0 / 1

Number of headings: 48

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 19

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 18

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 121
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 5
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 13

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: -

Your page does not have the page icon filled in.

0 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 1997 characters. The length of all text on the page is 27791 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Add Pagination ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
14 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: NO

Your page does not contain a header. Consider adding a header tag.

0 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: <u>

Your page contains outdated HTML elements. Consider removing them.

0 / 1

Achieved score:
4 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:
0 / 10

Keyword analysis

Number of words per page: 4502

Well done! Your page contains enough words. There are '4502' of words on the page.

2 / 2

The most common words on the page:
fort | william | with | nevis | from | your | loch | mountain | enjoy | datano

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
fort53x2x2x13x
william50x1x2x13x
with48x0x1x1x
nevis45x0x1x7x
from27x0x0x0x
your27x0x0x2x
loch26x0x0x5x
mountain21x0x0x0x
enjoy17x0x0x1x
datano16x0x0x0x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 23.3 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/assets/public-0708d250db29c96b2892c80474f7d54a03dcd0a81c83fe97bb6d5e30adadecd4.css55.9 kB
/assets/search_form-2d018b4229993d168f580d58c0acda646b00e4d78bdc015969e904a9236e9a5a.css4.9 kB
Linked script files
/packs/js/public-27dc5dd1150fcce5f702.js619.1 kB
/packs/js/search_form-5507731b5220cb7cc159.js148.0 kB
/packs/js/ads-781c6f6280aa40a4338d.js36.6 kB
Linked image files
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https://visitfortwilliam.co.uk/rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMWtCQWc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--b9f4e5d37dacc58acaf7a61828f07bd5d803c13f/WebCam%20Image%202024-09-15%2018-41-05%20+0000.jpg48.2 kB
/assets/fwamg-logo-40cab567a27984a1b455ad96d395ce322bb8ad47b5b0366eb5599042bce6ddce.jpg214.8 kB
TOTAL1 913.7 kB

Well done! Your page, including the source code, is a reasonable 1 937.0 kB size.

2 / 2

Number of requests: 24

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:
5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 121 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(41 / 65)
63.1 %

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Loading the page

URL address (destination address in case of redirection):
https://visitfortwilliam.co.uk/

Retrieved from:
15. 9. 2024 21:20

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: OK

Well done! Both 'https://visitfortwilliam.co.uk' and 'https://www.visitfortwilliam.co.uk' have been redirected to the same URL.

1 / 1

URL length: 31 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://visitfortwilliam.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://VisitFortWilliam.co.uk/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
11 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 125 - 147 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en

Great! Your page is set to the language used.

1 / 1

Meta title: Visit Fort William—Find places to stay and things to do in Fort William

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Visit Fort William - an online guide to Fort William B&B, guesthouses, hotel, and self-catering accommodation. Outdoor sports, adventure, and walking and climbing Ben Nevis, with a comprehensive travel information guide.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Search Fort William and Lochaber</h1>
<h1>Welcome to Fort William in the Highlands of Scotland</h1>

Your page contains multiple H1 headings. It is best for SEO if the page contains just one H1 heading.

1 / 2

Order of headings:
     <h1>Search Fort William and Lochaber
     <h1>Welcome to Fort William in the Highlands of Scotla…
          <h2>and our Fort William Destination website
          <h2>Enjoy these Videos
                         <h5>Cruising and visiting the Caledonian Canal in Loch…
                         <h5>Cycling around Fort William & Glen Nevis
                         <h5>Beautiful Glen Nevis
                         <h5>Loch Leven Seafood
                         <h5>Cruise Loch Linnhe and Loch Eil with "Elsie"
                         <h5>Fort William climbing wall
                         <h5>Ben Nevis Time Lapse
                         <h5>Wildlife Day Trips
                         <h5>Fort William Cinema
                         <h5>Fort William Steam Train
                         <h5>FortWilliam 365 Treasures of the Earth
                         <h5>Ben Nevis Distillery
                         <h5>Clyde Clipper Cruises on Loch Linnhe
          <h2>Fort William Where to Stay Guide
                         <h5>Lochaber Lodges
                         <h5>Guisachan Guest House
                         <h5>Calluna Self Catering
                         <h5>Alltonside Guest House
                         <h5>Westcourt Bed and Breakfast
                         <h5>Glen Nevis Caravan & Camping Park
                         <h5>Ossians
                         <h5>Snowgoose Apartments
                         <h5>Snowgoose Apartments & Blacksmiths Bunkhouse
               <h3>Search for local accommodation
          <h2>Retail Therapy - it's fun !
                         <h5>Off Beat Bikes
                         <h5>Fort William Fishing Tackle Shop
          <h2>Eating Out in the Fort William area
          <h2>Outdoor Activity Providers
                         <h5>Thomas Telford Corpach Marina Ltd
                         <h5>Paddleboard Fort William
                         <h5>Cruise Loch Linnhe
                         <h5>Adventure Nevis
                         <h5>Hunter Mountaineering
          <h2>Forth coming Fort William events
          <h2>View the Ben Nevis webcam
                    <h4>About Us
                    <h4>About Fort William
                    <h4>Places to stay
                    <h4>Places to eat
                    <h4>Outdoor activities
                    <h4>Navigation
               <h3>We value your privacy
               <h3>Add your review

The headings on your page are not in the correct order!

0 / 1

Number of headings: 48

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 19

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 18

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 121
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 5
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 13

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: -

Your page does not have the page icon filled in.

0 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 1997 characters. The length of all text on the page is 27791 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Add Pagination ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
14 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: NO

Your page does not contain a header. Consider adding a header tag.

0 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: <u>

Your page contains outdated HTML elements. Consider removing them.

0 / 1

Achieved score:
4 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:
0 / 10

Keyword analysis

Number of words per page: 4502

Well done! Your page contains enough words. There are '4502' of words on the page.

2 / 2

The most common words on the page:
fort | william | with | nevis | from | your | loch | mountain | enjoy | datano

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
fort53x2x2x13x
william50x1x2x13x
with48x0x1x1x
nevis45x0x1x7x
from27x0x0x0x
your27x0x0x2x
loch26x0x0x5x
mountain21x0x0x0x
enjoy17x0x0x1x
datano16x0x0x0x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 23.3 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
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Linked script files
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https://visitfortwilliam.co.uk/rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMWtCQWc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--b9f4e5d37dacc58acaf7a61828f07bd5d803c13f/WebCam%20Image%202024-09-15%2018-41-05%20+0000.jpg48.2 kB
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TOTAL1 913.7 kB

Well done! Your page, including the source code, is a reasonable 1 937.0 kB size.

2 / 2

Number of requests: 24

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:
5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 121 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(41 / 65)
63.1 %