SEO test result

Last tested URL from domain vertical-leap.uk:

Loading the page


URL address (destination address in case of redirection):
https://www.vertical-leap.uk/

Retrieved from:
7. 1. 2025 22:51

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://vertical-leap.uk' a 'https://www.vertical-leap.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 29 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.vertical-leap.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.vertical-leap.uk/sitemap_index.xml

Well done! Your site contains a valid XML sitemap.

2 / 2


Achieved score:
9 / 11

Content analysis


Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 43 - 65 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Search Marketing Agency | SEO & PPC | Vertical Leap

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Vertical Leap is an expert search marketing agency specialising in SEO and PPC strategies. Get found online, generate leads and grow sales.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Evidence-Led Search Marketing</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
     <h1>Evidence-Led Search Marketing
          <h2>Our services
               <h3>SEO
               <h3>PPC
               <h3>CRO
               <h3>Design & Build
               <h3>Content
               <h3>Digital PR
          <h2>Search marketing success stories
          <h2>P&O Cruises
          <h2>P&O Cruises
          <h2>FatFace
          <h2>FatFace
          <h2>KFC
          <h2>KFC
          <h2>Step inside and see what we're all about
          <h2>2023 Google Premier Partner
          <h2>Why brands choose Vertical Leap
               <h3>Evidence-led approach
               <h3>We out-care the competition
               <h3>Cutting edge technology
               <h3>Tailored strategies
          <h2>At the forefront of search marketing
          <h2>4.9★★★★★ from over 110 Google reviews
               <h3>Search everywhere: The ‘new SEO’ and optimising fo…
               <h3>Webinar: Digital performance for hospitality & lei…
               <h3>Configuring Google Tag Manager for eCommerce PPC
               <h3>What are the best social PPC platforms for eCommer…
               <h3>How travel brands can compete with comparison site…
               <h3>Local SEO guide: Everything you need to know
          <h2>Find out how we can help your business
                         <h5>752% return on ad spend for PPC campaigns
                         <h5>51% increase in SEO-driven revenue
                         <h5>79% increase in table bookings from ‘near-me’ sear…
          <h2>Frequently Asked Questions
               <h3>How do I choose a good search engine marketing age…
               <h3>How much does an SEO and PPC agency cost?
               <h3>Should I use the same agency for my SEO and PPC?
               <h3>Should I bother with PPC if my SEO is doing great?
               <h3>What services does a search marketing agency offer…
               <h3>What reporting do you offer?
               <h3>What is so special about your software?
               <h3>Are you a Google Premier Partner?
               <h3>Do you work with international customers?
               <h3>How big an agency are you?

The headings on your page are not in the correct order!

0 / 1

Number of headings: 45

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 62

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 4

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 108
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 9
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 9724 characters. The length of all text on the page is 15094 characters.

Well done! More than half of all text on the page is in paragraphs.

1 / 1

Redundant content: The page contains content in the comments: 'This website is like a Rocket, isn't it? Performan ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1


Achieved score:
19 / 24

HTML 5


Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: <u>

Your page contains outdated HTML elements. Consider removing them.

0 / 1


Achieved score:
5 / 6

Tags for social networks


Language settings: en_GB

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.vertical-leap.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Search Marketing Agency | SEO & PPC | Vertical Leap

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Vertical Leap is an expert search marketing agency specialising in SEO and PPC strategies. Get found online, generate leads and grow sales.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: https://www.vertical-leap.uk/wp-content/uploads/2021/04/VL-website.jpg

Well done! Your page has the correct tag for the page title image.

2 / 2


Achieved score:
10 / 10

Keyword analysis


Number of words per page: 2453

Well done! Your page contains enough words. There are '2453' of words on the page.

2 / 2

The most common words on the page:
your | marketing | search | that | services | google | more | agency | from | website

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
your37x0x0x2x
marketing23x1x1x5x
search22x1x1x6x
that19x0x0x0x
services19x0x0x2x
google18x0x0x4x
more16x0x0x1x
agency16x1x1x5x
from15x0x0x2x
website14x0x0x0x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0


Achieved score:
3 / 3

Loading resources


Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 37.2 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/fonts.css0.3 kB
https://www.vertical-leap.uk/35.3 kB
https://www.vertical-leap.uk/wp-includes/css/dist/block-library/style.min.css?ver=2f524b59dc51b72a2dde46bbe83ed03615.2 kB
https://www.vertical-leap.uk/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css?ver=4.2.172.6 kB
https://www.vertical-leap.uk/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=2f524b59dc51b72a2dde46bbe83ed0361.2 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/style.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload2.7 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/framework.min.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload38.5 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/slick.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload0.5 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/slick-theme.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload0.6 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/style.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload23.6 kB
https://www.vertical-leap.uk/wp-json/29.3 kB
https://www.vertical-leap.uk/wp-json/wp/v2/pages/72.4 kB
https://www.vertical-leap.uk/35.3 kB
https://www.vertical-leap.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.vertical-leap.uk%2F1.2 kB
https://www.vertical-leap.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.vertical-leap.uk%2F&format=xml1.2 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/images/favicon.svg0.3 kB
Linked script files
https://www.vertical-leap.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.130.4 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js1.4 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js1.4 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js1.4 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js1.4 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/js/jquery.cookie.min.js?ver=1.0.0#asyncload' defer='defer0.7 kB
https://www.vertical-leap.uk/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js3.1 kB
https://www.vertical-leap.uk/wp-content/plugins/wp-rocket/assets/js/wpr-beacon.min.js3.7 kB
Linked image files
https://www.vertical-leap.uk/wp-content/uploads/2024/05/tel-150x150.png2.6 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/help-heroes-logo.png1.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/P-o-logo.png0.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/kfc-logo.png0.7 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/fatface-logo.png0.7 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/experian-logo.png0.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-03.svg1.4 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-05.svg1.7 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-07.svg1.5 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-09.svg1.6 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-11.svg2.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/07/Digital-PR.svg44.0 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/p-o-cruises-homepage-509x509.jpg46.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/fatface-homepage-509x509.jpg45.3 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/kfc-homepage-991x991-1-509x509.jpg18.5 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/google-premier-partner-600px-grey.jpg7.7 kB
https://www.vertical-leap.uk/wp-content/uploads/2021/03/vertical_leap_6-768x768.jpg99.3 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/06/Google-Reviews-White.png6.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/12/search-everywhere-blog-header-768x348.jpg28.2 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/11/hospitality-webinar-blog-header-768x348.jpg39.5 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/11/google-tag-manager-for-ecommerce-blog-header-768x348.jpg31.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/11/social-ppc-ecommerce-blog-header-768x348.jpg21.0 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/11/travel-seo-comparison-sites-blog-header-768x348.jpg25.6 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/05/local-seo-guide-blog-header-768x348.jpg50.8 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/10/Frame-96-434x112.png11.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/10/hillier-120x50.png5.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/10/kfc-logo-100x50.webp2.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/10/layer1-120x50.png4.5 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/05/DAN-member-badge-light-h.png3.3 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/05/badge.svg3.6 kB
TOTAL744.1 kB

Well done! Your page, including the source code, is a reasonable 781.3 kB size.

2 / 2

Number of requests: 54

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1


Achieved score:
4 / 5

Other


Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 109 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1


Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(54 / 65)

83.1 %

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Loading the page


URL address (destination address in case of redirection):
https://www.vertical-leap.uk/

Retrieved from:
7. 1. 2025 22:51

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://vertical-leap.uk' a 'https://www.vertical-leap.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 29 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.vertical-leap.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.vertical-leap.uk/sitemap_index.xml

Well done! Your site contains a valid XML sitemap.

2 / 2


Achieved score:
9 / 11

Content analysis


Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 43 - 65 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Search Marketing Agency | SEO & PPC | Vertical Leap

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Vertical Leap is an expert search marketing agency specialising in SEO and PPC strategies. Get found online, generate leads and grow sales.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Evidence-Led Search Marketing</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
     <h1>Evidence-Led Search Marketing
          <h2>Our services
               <h3>SEO
               <h3>PPC
               <h3>CRO
               <h3>Design & Build
               <h3>Content
               <h3>Digital PR
          <h2>Search marketing success stories
          <h2>P&O Cruises
          <h2>P&O Cruises
          <h2>FatFace
          <h2>FatFace
          <h2>KFC
          <h2>KFC
          <h2>Step inside and see what we're all about
          <h2>2023 Google Premier Partner
          <h2>Why brands choose Vertical Leap
               <h3>Evidence-led approach
               <h3>We out-care the competition
               <h3>Cutting edge technology
               <h3>Tailored strategies
          <h2>At the forefront of search marketing
          <h2>4.9★★★★★ from over 110 Google reviews
               <h3>Search everywhere: The ‘new SEO’ and optimising fo…
               <h3>Webinar: Digital performance for hospitality & lei…
               <h3>Configuring Google Tag Manager for eCommerce PPC
               <h3>What are the best social PPC platforms for eCommer…
               <h3>How travel brands can compete with comparison site…
               <h3>Local SEO guide: Everything you need to know
          <h2>Find out how we can help your business
                         <h5>752% return on ad spend for PPC campaigns
                         <h5>51% increase in SEO-driven revenue
                         <h5>79% increase in table bookings from ‘near-me’ sear…
          <h2>Frequently Asked Questions
               <h3>How do I choose a good search engine marketing age…
               <h3>How much does an SEO and PPC agency cost?
               <h3>Should I use the same agency for my SEO and PPC?
               <h3>Should I bother with PPC if my SEO is doing great?
               <h3>What services does a search marketing agency offer…
               <h3>What reporting do you offer?
               <h3>What is so special about your software?
               <h3>Are you a Google Premier Partner?
               <h3>Do you work with international customers?
               <h3>How big an agency are you?

The headings on your page are not in the correct order!

0 / 1

Number of headings: 45

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 62

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 4

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 108
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 9
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 9724 characters. The length of all text on the page is 15094 characters.

Well done! More than half of all text on the page is in paragraphs.

1 / 1

Redundant content: The page contains content in the comments: 'This website is like a Rocket, isn't it? Performan ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1


Achieved score:
19 / 24

HTML 5


Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: <u>

Your page contains outdated HTML elements. Consider removing them.

0 / 1


Achieved score:
5 / 6

Tags for social networks


Language settings: en_GB

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.vertical-leap.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Search Marketing Agency | SEO & PPC | Vertical Leap

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Vertical Leap is an expert search marketing agency specialising in SEO and PPC strategies. Get found online, generate leads and grow sales.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: https://www.vertical-leap.uk/wp-content/uploads/2021/04/VL-website.jpg

Well done! Your page has the correct tag for the page title image.

2 / 2


Achieved score:
10 / 10

Keyword analysis


Number of words per page: 2453

Well done! Your page contains enough words. There are '2453' of words on the page.

2 / 2

The most common words on the page:
your | marketing | search | that | services | google | more | agency | from | website

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
your37x0x0x2x
marketing23x1x1x5x
search22x1x1x6x
that19x0x0x0x
services19x0x0x2x
google18x0x0x4x
more16x0x0x1x
agency16x1x1x5x
from15x0x0x2x
website14x0x0x0x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0


Achieved score:
3 / 3

Loading resources


Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 37.2 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/fonts.css0.3 kB
https://www.vertical-leap.uk/35.3 kB
https://www.vertical-leap.uk/wp-includes/css/dist/block-library/style.min.css?ver=2f524b59dc51b72a2dde46bbe83ed03615.2 kB
https://www.vertical-leap.uk/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css?ver=4.2.172.6 kB
https://www.vertical-leap.uk/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=2f524b59dc51b72a2dde46bbe83ed0361.2 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/style.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload2.7 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/framework.min.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload38.5 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/slick.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload0.5 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/slick-theme.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload0.6 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/style.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload23.6 kB
https://www.vertical-leap.uk/wp-json/29.3 kB
https://www.vertical-leap.uk/wp-json/wp/v2/pages/72.4 kB
https://www.vertical-leap.uk/35.3 kB
https://www.vertical-leap.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.vertical-leap.uk%2F1.2 kB
https://www.vertical-leap.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.vertical-leap.uk%2F&format=xml1.2 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/images/favicon.svg0.3 kB
Linked script files
https://www.vertical-leap.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.130.4 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js1.4 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js1.4 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js1.4 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js1.4 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/js/jquery.cookie.min.js?ver=1.0.0#asyncload' defer='defer0.7 kB
https://www.vertical-leap.uk/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js3.1 kB
https://www.vertical-leap.uk/wp-content/plugins/wp-rocket/assets/js/wpr-beacon.min.js3.7 kB
Linked image files
https://www.vertical-leap.uk/wp-content/uploads/2024/05/tel-150x150.png2.6 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/help-heroes-logo.png1.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/P-o-logo.png0.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/kfc-logo.png0.7 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/fatface-logo.png0.7 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/experian-logo.png0.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-03.svg1.4 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-05.svg1.7 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-07.svg1.5 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-09.svg1.6 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-11.svg2.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/07/Digital-PR.svg44.0 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/p-o-cruises-homepage-509x509.jpg46.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/fatface-homepage-509x509.jpg45.3 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/kfc-homepage-991x991-1-509x509.jpg18.5 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/google-premier-partner-600px-grey.jpg7.7 kB
https://www.vertical-leap.uk/wp-content/uploads/2021/03/vertical_leap_6-768x768.jpg99.3 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/06/Google-Reviews-White.png6.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/12/search-everywhere-blog-header-768x348.jpg28.2 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/11/hospitality-webinar-blog-header-768x348.jpg39.5 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/11/google-tag-manager-for-ecommerce-blog-header-768x348.jpg31.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/11/social-ppc-ecommerce-blog-header-768x348.jpg21.0 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/11/travel-seo-comparison-sites-blog-header-768x348.jpg25.6 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/05/local-seo-guide-blog-header-768x348.jpg50.8 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/10/Frame-96-434x112.png11.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/10/hillier-120x50.png5.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/10/kfc-logo-100x50.webp2.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/10/layer1-120x50.png4.5 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/05/DAN-member-badge-light-h.png3.3 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/05/badge.svg3.6 kB
TOTAL744.1 kB

Well done! Your page, including the source code, is a reasonable 781.3 kB size.

2 / 2

Number of requests: 54

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1


Achieved score:
4 / 5

Other


Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 109 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1


Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(54 / 65)

83.1 %

Loading the page


URL address (destination address in case of redirection):
https://www.vertical-leap.uk/

Retrieved from:
17. 12. 2024 14:35

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: OK

Well done! Both 'https://vertical-leap.uk' and 'https://www.vertical-leap.uk' have been redirected to the same URL.

1 / 1

URL length: 29 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.vertical-leap.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.vertical-leap.uk/sitemap_index.xml

Well done! Your site contains a valid XML sitemap.

2 / 2


Achieved score:
11 / 11

Content analysis


Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 43 - 65 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Search Marketing Agency | SEO & PPC | Vertical Leap

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Vertical Leap is an expert search marketing agency specialising in SEO and PPC strategies. Get found online, generate leads and grow sales.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Evidence-Led Search Marketing</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
     <h1>Evidence-Led Search Marketing
          <h2>Our services
               <h3>SEO
               <h3>PPC
               <h3>CRO
               <h3>Design & Build
               <h3>Content
               <h3>Digital PR
          <h2>Search marketing success stories
          <h2>P&O Cruises
          <h2>P&O Cruises
          <h2>FatFace
          <h2>FatFace
          <h2>KFC
          <h2>KFC
          <h2>Step inside and see what we're all about
          <h2>2023 Google Premier Partner
          <h2>Why brands choose Vertical Leap
               <h3>Evidence-led approach
               <h3>We out-care the competition
               <h3>Cutting edge technology
               <h3>Tailored strategies
          <h2>At the forefront of search marketing
          <h2>4.9★★★★★ from over 110 Google reviews
               <h3>Search everywhere: The ‘new SEO’ and optimising fo…
               <h3>Webinar: Digital performance for hospitality & lei…
               <h3>Configuring Google Tag Manager for eCommerce PPC
               <h3>What are the best social PPC platforms for eCommer…
               <h3>How travel brands can compete with comparison site…
               <h3>Local SEO guide: Everything you need to know
          <h2>Find out how we can help your business
                         <h5>752% return on ad spend for PPC campaigns
                         <h5>51% increase in SEO-driven revenue
                         <h5>79% increase in table bookings from ‘near-me’ sear…
          <h2>Frequently Asked Questions
               <h3>How do I choose a good search engine marketing age…
               <h3>How much does an SEO and PPC agency cost?
               <h3>Should I use the same agency for my SEO and PPC?
               <h3>Should I bother with PPC if my SEO is doing great?
               <h3>What services does a search marketing agency offer…
               <h3>What reporting do you offer?
               <h3>What is so special about your software?
               <h3>Are you a Google Premier Partner?
               <h3>Do you work with international customers?
               <h3>How big an agency are you?

The headings on your page are not in the correct order!

0 / 1

Number of headings: 45

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 62

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 4

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 108
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 9
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 9724 characters. The length of all text on the page is 15094 characters.

Well done! More than half of all text on the page is in paragraphs.

1 / 1

Redundant content: The page contains content in the comments: 'This website is like a Rocket, isn't it? Performan ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1


Achieved score:
19 / 24

HTML 5


Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: <u>

Your page contains outdated HTML elements. Consider removing them.

0 / 1


Achieved score:
5 / 6

Tags for social networks


Language settings: en_GB

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.vertical-leap.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Search Marketing Agency | SEO & PPC | Vertical Leap

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Vertical Leap is an expert search marketing agency specialising in SEO and PPC strategies. Get found online, generate leads and grow sales.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: https://www.vertical-leap.uk/wp-content/uploads/2021/04/VL-website.jpg

Well done! Your page has the correct tag for the page title image.

2 / 2


Achieved score:
10 / 10

Keyword analysis


Number of words per page: 2453

Well done! Your page contains enough words. There are '2453' of words on the page.

2 / 2

The most common words on the page:
your | marketing | search | that | services | google | more | agency | from | website

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
your37x0x0x2x
marketing23x1x1x5x
search22x1x1x6x
that19x0x0x0x
services19x0x0x2x
google18x0x0x4x
more16x0x0x1x
agency16x1x1x5x
from15x0x0x2x
website14x0x0x0x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0


Achieved score:
3 / 3

Loading resources


Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 34.8 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/fonts.css0.3 kB
https://www.vertical-leap.uk/34.8 kB
https://www.vertical-leap.uk/wp-includes/css/dist/block-library/style.min.css?ver=2f524b59dc51b72a2dde46bbe83ed03615.2 kB
https://www.vertical-leap.uk/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css?ver=4.2.172.6 kB
https://www.vertical-leap.uk/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=2f524b59dc51b72a2dde46bbe83ed0361.2 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/style.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload2.7 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/framework.min.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload38.5 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/slick.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload0.5 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/slick-theme.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload0.6 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/css/style.css?ver=2f524b59dc51b72a2dde46bbe83ed036#asyncload23.6 kB
https://www.vertical-leap.uk/wp-json/29.0 kB
https://www.vertical-leap.uk/wp-json/wp/v2/pages/72.4 kB
https://www.vertical-leap.uk/34.8 kB
https://www.vertical-leap.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.vertical-leap.uk%2F1.2 kB
https://www.vertical-leap.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.vertical-leap.uk%2F&format=xml1.2 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/images/favicon.svg0.3 kB
Linked script files
https://www.vertical-leap.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.130.4 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js1.4 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js1.4 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js1.4 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js1.4 kB
https://www.vertical-leap.uk/wp-content/themes/verticalleap/js/jquery.cookie.min.js?ver=1.0.0#asyncload' defer='defer0.7 kB
https://www.vertical-leap.uk/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js3.1 kB
Linked image files
https://www.vertical-leap.uk/wp-content/uploads/2024/05/tel-150x150.png2.6 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/help-heroes-logo.png1.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/P-o-logo.png0.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/kfc-logo.png0.7 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/fatface-logo.png0.7 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/experian-logo.png0.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-03.svg1.4 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-05.svg1.7 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-07.svg1.5 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-09.svg1.6 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/01/VL-ICONS-11.svg2.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/07/Digital-PR.svg44.0 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/p-o-cruises-homepage-509x509.jpg46.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/fatface-homepage-509x509.jpg45.3 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/kfc-homepage-991x991-1-509x509.jpg18.5 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/03/google-premier-partner-600px-grey.jpg7.7 kB
https://www.vertical-leap.uk/wp-content/uploads/2021/03/vertical_leap_6-768x768.jpg99.3 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/06/Google-Reviews-White.png6.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/12/search-everywhere-blog-header-768x348.jpg28.2 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/11/hospitality-webinar-blog-header-768x348.jpg39.5 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/11/google-tag-manager-for-ecommerce-blog-header-768x348.jpg31.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/11/social-ppc-ecommerce-blog-header-768x348.jpg21.0 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/11/travel-seo-comparison-sites-blog-header-768x348.jpg25.6 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/05/local-seo-guide-blog-header-768x348.jpg50.8 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/10/Frame-96-434x112.png11.9 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/10/hillier-120x50.png5.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/10/kfc-logo-100x50.webp2.1 kB
https://www.vertical-leap.uk/wp-content/uploads/2023/10/layer1-120x50.png4.5 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/05/DAN-member-badge-light-h.png3.3 kB
https://www.vertical-leap.uk/wp-content/uploads/2024/05/badge.svg3.6 kB
TOTAL739.3 kB

Well done! Your page, including the source code, is a reasonable 774.1 kB size.

2 / 2

Number of requests: 53

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1


Achieved score:
4 / 5

Other


Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 109 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1


Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(56 / 65)

86.2 %