SEO test result

Last tested URL from domain toms.com:

Loading the page

URL address (destination address in case of redirection):
https://www.toms.com/de

Retrieved from:
9. 7. 2024 21:00

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://toms.com/ca' a 'https://www.toms.com/ca' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 23 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.toms.com/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.toms.com/ca/sitemap_index.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
9 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 489 - 513 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: de

Great! Your page is set to the language used.

1 / 1

Meta title: TOMS is a Certified B Corporation. This company meets high standards of social and environmental impact. Open in a new tab.

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: SCHUHE ZUM VORWÄRTSGEHEN. Wir waren schon immer im Geschäft, um Menschenleben zu verbessern. .1/3 der Gewinne für soziale Initiativen.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading: -

Your page does not contain an H1 level heading!

0 / 2

Order of headings:
          <h2>Top-Picks
               <h3>Shop nach Größe
          <h2>Top-Picks
               <h3>null
               <h3>Shop nach Größe
          <h2>Top-Picks
               <h3>null
          <h2>Top-Picks
               <h3>Shop nach Größe
          <h2>Top-Picks
               <h3>null
               <h3>Shop nach Größe
          <h2>Top-Picks
               <h3>null
          <h2>Top-Picks
          <h2>Wir sind im Geschäft, um Menschenleben zu verbesse…
               <h3>Impact Übersicht
               <h3>Letzte Impacts
          <h2>Sunset chic
          <h2>Wear TOMS. Wear Good.
               <h3>Shop Herren Schuhe
               <h3>
               <h3>Shop Damen Schuhe
               <h3>Shop Damen Sandalen
               <h3>
               <h3>Shop Kinder Schuhe
               <h3>
          <h2>Wählen Sie aus
               <h3>Aktuelle Trends
          <h2>Lässigen und stilvollen Loafer
          <h2>Sag 'Ja' und mache den Unterschied
               <h3>TOMS Sommer-Essentials
               <h3>Damen Espadrilles
               <h3>Herren Espadrilles
               <h3>Damen Sandalen
               <h3>Sommer-Essentials
               <h3>
               <h3>Damen Flats
               <h3>Vegan Kollektion
               <h3>Über uns
                    <h4>Lass uns in Kontakt bleiben
          <h2>Über TOMS
          <h2>Hilfe
          <h2>Fan-Favoriten
                    <h4>Empfange MEHR gute News

The headings on your page are not in the correct order!

0 / 1

Number of headings: 45

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 40

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 271
  • Number of internal nofollow links: 2

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 6
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 2692 characters. The length of all text on the page is 25590 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: -

Well done! Your site contains no superfluous content.

1 / 1

Achieved score:
18 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: <u>

Your page contains outdated HTML elements. Consider removing them.

0 / 1

Achieved score:
5 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.toms.com/de

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: TOMS® Official Site | We’re in business to improve lives.

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: TOMS is in business to improve lives with every pair of shoes. Shop with confidence knowing that for every $3 we make, we give $1 away.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:
7 / 10

Keyword analysis

Number of words per page: 3167

Well done! Your page contains enough words. There are '3167' of words on the page.

2 / 2

The most common words on the page:
media | important; | screen | toms | margintop | maxwidth | shopthelook | fontsize | lookbooklayout | lineheight

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
media43x0x0x0x
important;43x0x0x0x
screen35x0x0x0x
toms30x9x0x3x
margintop29x0x0x0x
maxwidth28x0x0x0x
shopthelook26x0x0x0x
fontsize25x0x0x0x
lookbooklayout23x0x0x0x
lineheight23x0x0x0x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 70.9 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/bootstrap.css15.6 kB
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/global.css47.3 kB
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/homePage.css12.7 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw6e4029af/fonts/degular/degular-regular.woff241.9 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw7ca47995/fonts/icons/tomsicons.woff25.5 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw2a03bc1f/images/favicons/favicon.ico21.7 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dwc36460d7/images/favicons/apple-touch-icon-57x57.png0.9 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dwe39eae69/images/favicons/apple-touch-icon-60x60.png0.9 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw5d5a7f3a/images/favicons/apple-touch-icon-72x72.png1.1 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw5444c13f/images/favicons/apple-touch-icon-76x76.png1.2 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw397e2a22/images/favicons/apple-touch-icon-114x114.png1.5 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw555ca1de/images/favicons/apple-touch-icon-120x120.png1.6 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw05ad2e30/images/favicons/apple-touch-icon-144x144.png1.5 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw3d40e479/images/favicons/apple-touch-icon-152x152.png2.0 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw70903751/images/favicons/apple-touch-icon-180x180.png2.0 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw64f10695/images/favicons/favicon-16x16.png0.2 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw82f84b9e/images/favicons/favicon-32x32.png0.3 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw8555d30b/images/favicons/favicon-96x96.png1.0 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw856cc561/images/favicons/android-chrome-192x192.png2.1 kB
/de69.8 kB
Linked script files
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/main.js135.6 kB
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/ads/ad.js0.9 kB
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/internal/jscript/dwanalytics-22.2.js3.3 kB
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/internal/jscript/dwac-21.7.js2.5 kB
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/internal/jscript/applepay.js3.1 kB
Linked image files
{{images.cart.0.url}}279.1 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw0816f390/images/navigation/nav-emea/NavigationTile_Ws_520x650.jpg29.6 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dwb94c13e5/images/navigation/nav-emea/NavigationTile_Ws_520x650-1.jpg19.3 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dwd53c884b/images/navigation/nav-emea/NavigationTile_Ws_520x650-Diana2.jpg27.6 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw90721104/images/navigation/nav-emea/NavigationTile_Ms_520x650.jpg24.1 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dwf4e327db/images/navigation/nav-emea/NavigationTile_Ms_520x650-1.jpg20.2 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw1bee7e38/images/navigation/nav-emea/NavigationTile_Ms_520x650-2.jpg16.3 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/impact/impact_usca/nav_flyout/0201_nav_impact_report_394x296-min.jpg11.2 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/impact/impact_usca/nav_flyout/0501_nav_impact_mham_d_394x296.jpg19.2 kB
{{imageUrl}}278.9 kB
{{images.cart.0.url}}279.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw670495a9/page-designer/home/emea/04_July_2024/EMEA_WK27_Hero1_m_750x525.jpg48.6 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw27aaa4d6/page-designer/home/emea/31_August_2023/Category_Promo1ABCD_171x78_WK35.jpg0.4 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw27aaa4d6/page-designer/home/emea/31_August_2023/Category_Promo1ABCD_171x78_WK35.jpg0.4 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw27aaa4d6/page-designer/home/emea/31_August_2023/Category_Promo1ABCD_171x78_WK35.jpg0.4 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw27aaa4d6/page-designer/home/emea/31_August_2023/Category_Promo1ABCD_171x78_WK35.jpg0.4 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dwbcad882b/page-designer/home/emea/04_July_2024/EMEA_WK27_Hero2_m_750x525.jpg41.8 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw4784e7e5/badges/top-rated.svg1.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dwbf6ad1ad/images/product-images/10019870-S.jpg?sw=414&sh=290&sm=cut&q=657.9 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw19dd9782/badges/new.svg1.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dwae1c8515/images/product-images/10020802-S.jpg?sw=414&sh=290&sm=cut&q=656.1 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw4784e7e5/badges/top-rated.svg1.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dw8b1dd54f/images/product-images/10019866-S.jpg?sw=414&sh=290&sm=cut&q=657.8 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw19dd9782/badges/new.svg1.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dw5371e1dc/images/10020808-S.jpg?sw=414&sh=290&sm=cut&q=658.5 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw1a7ceffe/badges/exclusive.svg1.2 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dwbd5cba37/images/product-images/10020787-S.jpg?sw=414&sh=290&sm=cut&q=655.5 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw1a7ceffe/badges/exclusive.svg1.2 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dw2a419992/images/product-images/10021570-S.jpg?sw=414&sh=290&sm=cut&q=657.8 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw76053a81/page-designer/home/emea/04_July_2024/EMEA_WK27_4L_m_750x663_v1.jpg30.4 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw6411e48c/page-designer/home/emea/04_July_2024/EMEA_Web_WK27_3L_m_750x600_Wedding.jpg69.8 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw19dd9782/badges/new.svg1.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dw46ec6c1d/images/product-images/10019730-S.jpg?sw=414&sh=290&sm=cut&q=659.6 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw162c4e67/badges/vegan.svg1.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dw5d3280d9/images/product-images/10019702-S.jpg?sw=414&sh=290&sm=cut&q=659.7 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw177d0bda/page-designer/home/stories-slider/emea/HPStoriesTile_750x843_Womens_Espadrilles.jpg105.8 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw8ae3a7f5/page-designer/home/stories-slider/emea/HPStoriesTile_750x843_Mens_Espadrilles.jpg196.2 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dwc5fc0aee/page-designer/home/stories-slider/emea/HPStoriesTile_750x843_Womens_Sandals.jpg140.6 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw1ab3b003/page-designer/home/stories-slider/emea/HPStoriesTile_750x843_Summer_Essentials.jpg105.0 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw455cbb5a/page-designer/home/stories-slider/emea/HPStoriesTile_750x843_Womens_Flats.jpg57.9 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw5da5cbdb/page-designer/home/stories-slider/emea/HPStoriesTile_750x843_Vegan.jpg175.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw074ad2aa/page-designer/home/emea/EOSS_2024_Summer/EMEA_EOSS_SS24_HP_LeadGen_EmailSignup_m_750x525_cta_DE.jpg59.8 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dwcbd61724/impact/0125_toms_impact_mark_v2.png3.3 kB
TOTAL2 488.0 kB

Your page, including the source code, is 2 558.9 kB in size. Consider reducing the data transferred to display the page.

0 / 2

Number of requests: 68

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1

Achieved score:
2 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 308 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(48 / 65)
73.8 %

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info@seolight.com

Contact us

Contact form

Loading the page

URL address (destination address in case of redirection):
https://www.toms.com/de

Retrieved from:
9. 7. 2024 21:00

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://toms.com/ca' a 'https://www.toms.com/ca' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 23 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.toms.com/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.toms.com/ca/sitemap_index.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
9 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 489 - 513 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: de

Great! Your page is set to the language used.

1 / 1

Meta title: TOMS is a Certified B Corporation. This company meets high standards of social and environmental impact. Open in a new tab.

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: SCHUHE ZUM VORWÄRTSGEHEN. Wir waren schon immer im Geschäft, um Menschenleben zu verbessern. .1/3 der Gewinne für soziale Initiativen.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading: -

Your page does not contain an H1 level heading!

0 / 2

Order of headings:
          <h2>Top-Picks
               <h3>Shop nach Größe
          <h2>Top-Picks
               <h3>null
               <h3>Shop nach Größe
          <h2>Top-Picks
               <h3>null
          <h2>Top-Picks
               <h3>Shop nach Größe
          <h2>Top-Picks
               <h3>null
               <h3>Shop nach Größe
          <h2>Top-Picks
               <h3>null
          <h2>Top-Picks
          <h2>Wir sind im Geschäft, um Menschenleben zu verbesse…
               <h3>Impact Übersicht
               <h3>Letzte Impacts
          <h2>Sunset chic
          <h2>Wear TOMS. Wear Good.
               <h3>Shop Herren Schuhe
               <h3>
               <h3>Shop Damen Schuhe
               <h3>Shop Damen Sandalen
               <h3>
               <h3>Shop Kinder Schuhe
               <h3>
          <h2>Wählen Sie aus
               <h3>Aktuelle Trends
          <h2>Lässigen und stilvollen Loafer
          <h2>Sag 'Ja' und mache den Unterschied
               <h3>TOMS Sommer-Essentials
               <h3>Damen Espadrilles
               <h3>Herren Espadrilles
               <h3>Damen Sandalen
               <h3>Sommer-Essentials
               <h3>
               <h3>Damen Flats
               <h3>Vegan Kollektion
               <h3>Über uns
                    <h4>Lass uns in Kontakt bleiben
          <h2>Über TOMS
          <h2>Hilfe
          <h2>Fan-Favoriten
                    <h4>Empfange MEHR gute News

The headings on your page are not in the correct order!

0 / 1

Number of headings: 45

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 40

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 271
  • Number of internal nofollow links: 2

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 6
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 2692 characters. The length of all text on the page is 25590 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: -

Well done! Your site contains no superfluous content.

1 / 1

Achieved score:
18 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: <u>

Your page contains outdated HTML elements. Consider removing them.

0 / 1

Achieved score:
5 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.toms.com/de

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: TOMS® Official Site | We’re in business to improve lives.

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: TOMS is in business to improve lives with every pair of shoes. Shop with confidence knowing that for every $3 we make, we give $1 away.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:
7 / 10

Keyword analysis

Number of words per page: 3167

Well done! Your page contains enough words. There are '3167' of words on the page.

2 / 2

The most common words on the page:
media | important; | screen | toms | margintop | maxwidth | shopthelook | fontsize | lookbooklayout | lineheight

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
media43x0x0x0x
important;43x0x0x0x
screen35x0x0x0x
toms30x9x0x3x
margintop29x0x0x0x
maxwidth28x0x0x0x
shopthelook26x0x0x0x
fontsize25x0x0x0x
lookbooklayout23x0x0x0x
lineheight23x0x0x0x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 70.9 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/bootstrap.css15.6 kB
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/global.css47.3 kB
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/homePage.css12.7 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw6e4029af/fonts/degular/degular-regular.woff241.9 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw7ca47995/fonts/icons/tomsicons.woff25.5 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw2a03bc1f/images/favicons/favicon.ico21.7 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dwc36460d7/images/favicons/apple-touch-icon-57x57.png0.9 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dwe39eae69/images/favicons/apple-touch-icon-60x60.png0.9 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw5d5a7f3a/images/favicons/apple-touch-icon-72x72.png1.1 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw5444c13f/images/favicons/apple-touch-icon-76x76.png1.2 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw397e2a22/images/favicons/apple-touch-icon-114x114.png1.5 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw555ca1de/images/favicons/apple-touch-icon-120x120.png1.6 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw05ad2e30/images/favicons/apple-touch-icon-144x144.png1.5 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw3d40e479/images/favicons/apple-touch-icon-152x152.png2.0 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw70903751/images/favicons/apple-touch-icon-180x180.png2.0 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw64f10695/images/favicons/favicon-16x16.png0.2 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw82f84b9e/images/favicons/favicon-32x32.png0.3 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw8555d30b/images/favicons/favicon-96x96.png1.0 kB
/on/demandware.static/Sites-toms-emea-Site/-/default/dw856cc561/images/favicons/android-chrome-192x192.png2.1 kB
/de69.8 kB
Linked script files
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/main.js135.6 kB
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/ads/ad.js0.9 kB
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/internal/jscript/dwanalytics-22.2.js3.3 kB
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/internal/jscript/dwac-21.7.js2.5 kB
/on/demandware.static/Sites-toms-emea-Site/-/de_DE/v1720508672105/internal/jscript/applepay.js3.1 kB
Linked image files
{{images.cart.0.url}}279.1 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw0816f390/images/navigation/nav-emea/NavigationTile_Ws_520x650.jpg29.6 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dwb94c13e5/images/navigation/nav-emea/NavigationTile_Ws_520x650-1.jpg19.3 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dwd53c884b/images/navigation/nav-emea/NavigationTile_Ws_520x650-Diana2.jpg27.6 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw90721104/images/navigation/nav-emea/NavigationTile_Ms_520x650.jpg24.1 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dwf4e327db/images/navigation/nav-emea/NavigationTile_Ms_520x650-1.jpg20.2 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw1bee7e38/images/navigation/nav-emea/NavigationTile_Ms_520x650-2.jpg16.3 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/impact/impact_usca/nav_flyout/0201_nav_impact_report_394x296-min.jpg11.2 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/impact/impact_usca/nav_flyout/0501_nav_impact_mham_d_394x296.jpg19.2 kB
{{imageUrl}}278.9 kB
{{images.cart.0.url}}279.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw670495a9/page-designer/home/emea/04_July_2024/EMEA_WK27_Hero1_m_750x525.jpg48.6 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw27aaa4d6/page-designer/home/emea/31_August_2023/Category_Promo1ABCD_171x78_WK35.jpg0.4 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw27aaa4d6/page-designer/home/emea/31_August_2023/Category_Promo1ABCD_171x78_WK35.jpg0.4 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw27aaa4d6/page-designer/home/emea/31_August_2023/Category_Promo1ABCD_171x78_WK35.jpg0.4 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw27aaa4d6/page-designer/home/emea/31_August_2023/Category_Promo1ABCD_171x78_WK35.jpg0.4 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dwbcad882b/page-designer/home/emea/04_July_2024/EMEA_WK27_Hero2_m_750x525.jpg41.8 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw4784e7e5/badges/top-rated.svg1.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dwbf6ad1ad/images/product-images/10019870-S.jpg?sw=414&sh=290&sm=cut&q=657.9 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw19dd9782/badges/new.svg1.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dwae1c8515/images/product-images/10020802-S.jpg?sw=414&sh=290&sm=cut&q=656.1 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw4784e7e5/badges/top-rated.svg1.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dw8b1dd54f/images/product-images/10019866-S.jpg?sw=414&sh=290&sm=cut&q=657.8 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw19dd9782/badges/new.svg1.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dw5371e1dc/images/10020808-S.jpg?sw=414&sh=290&sm=cut&q=658.5 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw1a7ceffe/badges/exclusive.svg1.2 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dwbd5cba37/images/product-images/10020787-S.jpg?sw=414&sh=290&sm=cut&q=655.5 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw1a7ceffe/badges/exclusive.svg1.2 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dw2a419992/images/product-images/10021570-S.jpg?sw=414&sh=290&sm=cut&q=657.8 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw76053a81/page-designer/home/emea/04_July_2024/EMEA_WK27_4L_m_750x663_v1.jpg30.4 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw6411e48c/page-designer/home/emea/04_July_2024/EMEA_Web_WK27_3L_m_750x600_Wedding.jpg69.8 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw19dd9782/badges/new.svg1.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dw46ec6c1d/images/product-images/10019730-S.jpg?sw=414&sh=290&sm=cut&q=659.6 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dw162c4e67/badges/vegan.svg1.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Sites-toms-master-catalog/default/dw5d3280d9/images/product-images/10019702-S.jpg?sw=414&sh=290&sm=cut&q=659.7 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw177d0bda/page-designer/home/stories-slider/emea/HPStoriesTile_750x843_Womens_Espadrilles.jpg105.8 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw8ae3a7f5/page-designer/home/stories-slider/emea/HPStoriesTile_750x843_Mens_Espadrilles.jpg196.2 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dwc5fc0aee/page-designer/home/stories-slider/emea/HPStoriesTile_750x843_Womens_Sandals.jpg140.6 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw1ab3b003/page-designer/home/stories-slider/emea/HPStoriesTile_750x843_Summer_Essentials.jpg105.0 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw455cbb5a/page-designer/home/stories-slider/emea/HPStoriesTile_750x843_Womens_Flats.jpg57.9 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw5da5cbdb/page-designer/home/stories-slider/emea/HPStoriesTile_750x843_Vegan.jpg175.1 kB
https://www.toms.com/dw/image/v2/BDWV_PRD/on/demandware.static/-/Library-Sites-toms-content-global/default/dw074ad2aa/page-designer/home/emea/EOSS_2024_Summer/EMEA_EOSS_SS24_HP_LeadGen_EmailSignup_m_750x525_cta_DE.jpg59.8 kB
https://www.toms.com/on/demandware.static/-/Library-Sites-toms-content-global/default/dwcbd61724/impact/0125_toms_impact_mark_v2.png3.3 kB
TOTAL2 488.0 kB

Your page, including the source code, is 2 558.9 kB in size. Consider reducing the data transferred to display the page.

0 / 2

Number of requests: 68

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1

Achieved score:
2 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 308 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(48 / 65)
73.8 %