SEO test result

Last tested URL from domain sworder.co.uk:

Loading the page

URL address (destination address in case of redirection):
https://www.sworder.co.uk/

Retrieved from:
2. 7. 2024 08:49

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: OK

Well done! Both 'https://sworder.co.uk/' and 'https://www.sworder.co.uk/' have been redirected to the same URL.

1 / 1

URL length: 26 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.sworder.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.sworder.co.uk/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
11 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 47 - 69 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en

Great! Your page is set to the language used.

1 / 1

Meta title: Welcome to Sworders | Sworders

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Sworders Fine Art Auctioneers are one of the longest established fine art and antiques auction houses in the United Kingdom.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Design - To include items from the Estate of Max Clendinning and Ralph Adron | 9 July</h1>
<h1>Out of the Ordinary | 30 July</h1>
<h1>Old Master, British & European Art | 25 June</h1>
<h1>Jewellery, Designer Handbags & Accessories | 27 June</h1>
<h1>Private Client Valuations</h1>
<h1>Sustainability at Sworders</h1>

Your page contains multiple H1 headings. It is best for SEO if the page contains just one H1 heading.

1 / 2

Order of headings:
     <h1>Design - To include items from the Estate of Max C…
                    <h4>BROWSE & BID
     <h1>Out of the Ordinary | 30 July
                    <h4>VIEW PREVIEW
     <h1>Old Master, British & European Art | 25 June
                    <h4>VIEW RESULTS
     <h1>Jewellery, Designer Handbags & Accessories | 27 Ju…
                    <h4>VIEW RESULTS
     <h1>Private Client Valuations
                    <h4>LEARN MORE
     <h1>Sustainability at Sworders
                    <h4>LEARN MORE
               <h3>UPCOMING AUCTIONS
                    <h4>Design | To include items from the Estate of Max C…
                    <h4>Old Master, British and European Art | A Timed Auc…
                    <h4>Homes and Interiors
                    <h4>Fine Wine and Spirits
                    <h4>Out of the Ordinary
                    <h4>Homes and Interiors
                    <h4>Paint. Print. Sculpt.
                    <h4>Homes and Interiors
                    <h4>Fine Interiors
               <h3>OUR SERVICES
          <h2>Request A Valuation Online
          <h2>House Sales & Private Collections
          <h2>Buying Guide
          <h2>Selling With Sworders
          <h2>Inheritance Tax Valuations (Probate)
          <h2>Upcoming Auctions
          <h2>Insurance Valuations
          <h2>Book An Appointment
          <h2>Results
               <h3>SWORDERS DELIVERY SERVICE
                              <h6>Learn More
               <h3>SUSTAINABILITY AT SWORDERS
                              <h6>Learn More
               <h3>SWORDERS IN THE PRESS
                              <h6>Read More
               <h3>CONTACT FREE COLLECTIONS AVAILABLE
                              <h6>Book Now
               <h3>FREE LIVE BIDDING
                              <h6>Learn More
               <h3>NEWS, VIEWS & INSIGHTS
                    <h4>Auctioneers Picks | Design July 2024
                    <h4>John Lewington | The Scholar, Athlete, and Ceramic…
                    <h4>I Remember when Rock was Young
                    <h4>The Diverse Female Representations in Old Master P…
                    <h4>John Savident | A Theatrical Life Beyond Coronatio…
                    <h4>The Estate of Max Clendinning & Ralph Adron
                    <h4>Sworders Announces Young Lives vs Cancer as its ‘C…
                    <h4>Opalescent Wonders | Exploring the Glass Creations…
                    <h4>Comforts Place | Bridging Centuries Between Tradit…
                    <h4>A Private Collection of Taxidermy
                    <h4>Eliza Hopewell | Artistry, Heritage and Auctions
                    <h4>Harmony in Hues | Hornel's Japanese-Inspired Maste…
                    <h4>The David Morris Collection
                    <h4>The Selected Contents from York’s Tenement, Suffol…
                    <h4>Walking in Memphis | Less is Bore
                    <h4>Artwork from The House of St Barnabas (in liquidat…
                    <h4>Jaguar XK150 Owned by Speed Legend Donald Campbell…
                    <h4>From Bricks to Marble | Ben Weinreb (1912-1999)
                    <h4>Status Symbols and a Quest for Succession
                    <h4>The Collection of the late Rosemary and Theo Cutti…
               <h3>RECENT AUCTION HIGHLIGHTS
                         <h5>Sold £117,000
                         <h5>Sold £33,800
                         <h5>Sold £26,000
                         <h5>Sold £19,500
                         <h5>Sold £63,700
                         <h5>Sold £15,600
                         <h5>Sold £36,400
                         <h5>Sold £24,700
                         <h5>Sold £15,600
                         <h5>Sold £46,800
                         <h5>Sold £253,000
                         <h5>Sold £78,000
                         <h5>Sold £12,000
               <h3>FAQs
               <h3>LOT ARCHIVE
                         <h5>
          <h2>Keep In Touch
               <h3>
                    <h4>LOCATIONS & CONTACT
                    <h4>LEAVE A REVIEW
               <h3>
                    <h4>POPULAR PAGES
                    <h4>CONNECT WITH US
               <h3>
                    <h4>IN ASSOCIATION WITH
                    <h4>SWORDERS NEWSLETTER

The headings on your page are not in the correct order!

0 / 1

Number of headings: 90

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 54

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 34

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 182
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 14
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 2

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 1790 characters. The length of all text on the page is 13222 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Regulatory GoAuction Logo (Allows for editing in S ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
17 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: <center>

Your page contains outdated HTML elements. Consider removing them.

0 / 1

Achieved score:
4 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:
0 / 10

Keyword analysis

Number of words per page: 1746

Well done! Your page contains enough words. There are '1746' of words on the page.

2 / 2

The most common words on the page:
text | 20px; | color | important; | left | bottom | #t140 | 100%; | sworders | #t134

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
text27x0x0x0x
20px;27x0x0x0x
color24x0x0x0x
important;23x0x0x0x
left23x0x0x0x
bottom21x0x0x0x
#t14015x0x0x0x
100%;15x0x0x0x
sworders15x2x1x7x
#t13415x0x0x0x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 27.1 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/Content/webfonts/fa-light-300.woff2458.1 kB
/Content/webfonts/fa-solid-900.woff2348.0 kB
/css?v=7GsBEsX3kN0WQF8Jw_4hLTIgatCX-wR5fX529E1yt-k127.7 kB
/css-defer?v=bwXEUD3_JBW9RHNfU6dPHTrIhel1icd9nJDv047uFrI1198.7 kB
/css-defer?v=bwXEUD3_JBW9RHNfU6dPHTrIhel1icd9nJDv047uFrI1198.7 kB
/css/1.css19.3 kB
/CMS/Favicon/ico0.4 kB
/CMS/Favicon/572.5 kB
/CMS/Favicon/602.7 kB
/CMS/Favicon/723.6 kB
/CMS/Favicon/763.9 kB
/CMS/Favicon/160.5 kB
/CMS/Favicon/321.2 kB
/CMS/Favicon/manifest0.3 kB
Linked script files
/js?v=QGNTxAMM6EioOl_euO3qi-3gAJOCA3MDkOlZgYy6PkE1124.2 kB
/js-defer?v=DNt_AOVenqZA379GX_tRPhgrdDvGIbaRsQiVvJBahpI1186.8 kB
/Language/CommonJavascriptTranslations2.1 kB
/bundles/MobileSearch?v=gmju8iSkCJcgo3HZ92aTOOcwp6KgCmVgnGf9w2qXJDg10.3 kB
/bundles/issuulink?v=kKpAY8IDqhQTtlTlanp6E4y2Y8c51hiMNpfDeGTiCws10.6 kB
Linked image files
TOTAL1 579.4 kB

Well done! Your page, including the source code, is a reasonable 1 606.5 kB size.

2 / 2

Number of requests: 19

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:
5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 182 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(44 / 65)
67.7 %

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Contact us

Contact form

Loading the page

URL address (destination address in case of redirection):
https://www.sworder.co.uk/

Retrieved from:
2. 7. 2024 08:49

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: OK

Well done! Both 'https://sworder.co.uk/' and 'https://www.sworder.co.uk/' have been redirected to the same URL.

1 / 1

URL length: 26 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.sworder.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.sworder.co.uk/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
11 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 47 - 69 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en

Great! Your page is set to the language used.

1 / 1

Meta title: Welcome to Sworders | Sworders

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Sworders Fine Art Auctioneers are one of the longest established fine art and antiques auction houses in the United Kingdom.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Design - To include items from the Estate of Max Clendinning and Ralph Adron | 9 July</h1>
<h1>Out of the Ordinary | 30 July</h1>
<h1>Old Master, British & European Art | 25 June</h1>
<h1>Jewellery, Designer Handbags & Accessories | 27 June</h1>
<h1>Private Client Valuations</h1>
<h1>Sustainability at Sworders</h1>

Your page contains multiple H1 headings. It is best for SEO if the page contains just one H1 heading.

1 / 2

Order of headings:
     <h1>Design - To include items from the Estate of Max C…
                    <h4>BROWSE & BID
     <h1>Out of the Ordinary | 30 July
                    <h4>VIEW PREVIEW
     <h1>Old Master, British & European Art | 25 June
                    <h4>VIEW RESULTS
     <h1>Jewellery, Designer Handbags & Accessories | 27 Ju…
                    <h4>VIEW RESULTS
     <h1>Private Client Valuations
                    <h4>LEARN MORE
     <h1>Sustainability at Sworders
                    <h4>LEARN MORE
               <h3>UPCOMING AUCTIONS
                    <h4>Design | To include items from the Estate of Max C…
                    <h4>Old Master, British and European Art | A Timed Auc…
                    <h4>Homes and Interiors
                    <h4>Fine Wine and Spirits
                    <h4>Out of the Ordinary
                    <h4>Homes and Interiors
                    <h4>Paint. Print. Sculpt.
                    <h4>Homes and Interiors
                    <h4>Fine Interiors
               <h3>OUR SERVICES
          <h2>Request A Valuation Online
          <h2>House Sales & Private Collections
          <h2>Buying Guide
          <h2>Selling With Sworders
          <h2>Inheritance Tax Valuations (Probate)
          <h2>Upcoming Auctions
          <h2>Insurance Valuations
          <h2>Book An Appointment
          <h2>Results
               <h3>SWORDERS DELIVERY SERVICE
                              <h6>Learn More
               <h3>SUSTAINABILITY AT SWORDERS
                              <h6>Learn More
               <h3>SWORDERS IN THE PRESS
                              <h6>Read More
               <h3>CONTACT FREE COLLECTIONS AVAILABLE
                              <h6>Book Now
               <h3>FREE LIVE BIDDING
                              <h6>Learn More
               <h3>NEWS, VIEWS & INSIGHTS
                    <h4>Auctioneers Picks | Design July 2024
                    <h4>John Lewington | The Scholar, Athlete, and Ceramic…
                    <h4>I Remember when Rock was Young
                    <h4>The Diverse Female Representations in Old Master P…
                    <h4>John Savident | A Theatrical Life Beyond Coronatio…
                    <h4>The Estate of Max Clendinning & Ralph Adron
                    <h4>Sworders Announces Young Lives vs Cancer as its ‘C…
                    <h4>Opalescent Wonders | Exploring the Glass Creations…
                    <h4>Comforts Place | Bridging Centuries Between Tradit…
                    <h4>A Private Collection of Taxidermy
                    <h4>Eliza Hopewell | Artistry, Heritage and Auctions
                    <h4>Harmony in Hues | Hornel's Japanese-Inspired Maste…
                    <h4>The David Morris Collection
                    <h4>The Selected Contents from York’s Tenement, Suffol…
                    <h4>Walking in Memphis | Less is Bore
                    <h4>Artwork from The House of St Barnabas (in liquidat…
                    <h4>Jaguar XK150 Owned by Speed Legend Donald Campbell…
                    <h4>From Bricks to Marble | Ben Weinreb (1912-1999)
                    <h4>Status Symbols and a Quest for Succession
                    <h4>The Collection of the late Rosemary and Theo Cutti…
               <h3>RECENT AUCTION HIGHLIGHTS
                         <h5>Sold £117,000
                         <h5>Sold £33,800
                         <h5>Sold £26,000
                         <h5>Sold £19,500
                         <h5>Sold £63,700
                         <h5>Sold £15,600
                         <h5>Sold £36,400
                         <h5>Sold £24,700
                         <h5>Sold £15,600
                         <h5>Sold £46,800
                         <h5>Sold £253,000
                         <h5>Sold £78,000
                         <h5>Sold £12,000
               <h3>FAQs
               <h3>LOT ARCHIVE
                         <h5>
          <h2>Keep In Touch
               <h3>
                    <h4>LOCATIONS & CONTACT
                    <h4>LEAVE A REVIEW
               <h3>
                    <h4>POPULAR PAGES
                    <h4>CONNECT WITH US
               <h3>
                    <h4>IN ASSOCIATION WITH
                    <h4>SWORDERS NEWSLETTER

The headings on your page are not in the correct order!

0 / 1

Number of headings: 90

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 54

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 34

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 182
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 14
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 2

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 1790 characters. The length of all text on the page is 13222 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Regulatory GoAuction Logo (Allows for editing in S ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
17 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: <center>

Your page contains outdated HTML elements. Consider removing them.

0 / 1

Achieved score:
4 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:
0 / 10

Keyword analysis

Number of words per page: 1746

Well done! Your page contains enough words. There are '1746' of words on the page.

2 / 2

The most common words on the page:
text | 20px; | color | important; | left | bottom | #t140 | 100%; | sworders | #t134

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
text27x0x0x0x
20px;27x0x0x0x
color24x0x0x0x
important;23x0x0x0x
left23x0x0x0x
bottom21x0x0x0x
#t14015x0x0x0x
100%;15x0x0x0x
sworders15x2x1x7x
#t13415x0x0x0x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 27.1 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/Content/webfonts/fa-light-300.woff2458.1 kB
/Content/webfonts/fa-solid-900.woff2348.0 kB
/css?v=7GsBEsX3kN0WQF8Jw_4hLTIgatCX-wR5fX529E1yt-k127.7 kB
/css-defer?v=bwXEUD3_JBW9RHNfU6dPHTrIhel1icd9nJDv047uFrI1198.7 kB
/css-defer?v=bwXEUD3_JBW9RHNfU6dPHTrIhel1icd9nJDv047uFrI1198.7 kB
/css/1.css19.3 kB
/CMS/Favicon/ico0.4 kB
/CMS/Favicon/572.5 kB
/CMS/Favicon/602.7 kB
/CMS/Favicon/723.6 kB
/CMS/Favicon/763.9 kB
/CMS/Favicon/160.5 kB
/CMS/Favicon/321.2 kB
/CMS/Favicon/manifest0.3 kB
Linked script files
/js?v=QGNTxAMM6EioOl_euO3qi-3gAJOCA3MDkOlZgYy6PkE1124.2 kB
/js-defer?v=DNt_AOVenqZA379GX_tRPhgrdDvGIbaRsQiVvJBahpI1186.8 kB
/Language/CommonJavascriptTranslations2.1 kB
/bundles/MobileSearch?v=gmju8iSkCJcgo3HZ92aTOOcwp6KgCmVgnGf9w2qXJDg10.3 kB
/bundles/issuulink?v=kKpAY8IDqhQTtlTlanp6E4y2Y8c51hiMNpfDeGTiCws10.6 kB
Linked image files
TOTAL1 579.4 kB

Well done! Your page, including the source code, is a reasonable 1 606.5 kB size.

2 / 2

Number of requests: 19

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:
5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 182 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(44 / 65)
67.7 %