SEO test result

Last tested URL from domain sweetandmaxwell.co.uk:

Loading the page


URL address (destination address in case of redirection):
https://www.sweetandmaxwell.co.uk/

Retrieved from:
16. 12. 2024 10:14

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://sweetandmaxwell.co.uk' a 'https://www.sweetandmaxwell.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 34 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.sweetandmaxwell.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: http://www.sweetandmaxwell.co.uk/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2


Achieved score:
9 / 11

Content analysis


Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 264 - 333 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: -

Your page is not set to the correct language!

0 / 1

Meta title: - SWEET & MAXWELL

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Legal bookshop selling law books, journals, looseleafs, CD's and online information services for legal professionals. Browse and buy thousands of titles.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Welcome to the Sweet & Maxwell Online Store</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
          <h2>Celebrating 225 years of Sweet & Maxwell
               <h3>Take a look at our 225-year timeline and milestone…
          <h2>Archbold 2025
               <h3>Archbold 2025 - The essential criminal law text si…
          <h2>ProView Webinar
               <h3>Discover your favourite titles on ProView
          <h2>Pre-publication ProView savings
               <h3>Enjoy up to 15% off new ProView purchases
          <h2>Access global Thomson Reuters publications
               <h3>Order the world's best legal, regulatory, tax and …
          <h2>Publish with us
               <h3>Visit our Author Hub
     <h1>Welcome to the Sweet & Maxwell Online Store
          <h2>KEY TITLES
               <h3>PRIVATE CLIENT
          <h2>Snell's Equity
               <h3>LAND & PROPERTY
          <h2>Gale on Easements
               <h3>CONSTRUCTION LAW
          <h2>Keating on Construction Contracts
               <h3>INTELLECTUAL PROPERTY
          <h2>Copinger and Skone James on Copyright
               <h3>REFERENCE
          <h2>Craies on Legislation
               <h3>CONTRACT LAW
          <h2>Chitty on Contracts

The headings on your page are not in the correct order!

0 / 1

Number of headings: 26

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 40

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 5

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 180
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 7
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: -

Your page does not have the page icon filled in.

0 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 847 characters. The length of all text on the page is 4408 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'OneTrust Cookies Settings button end ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1


Achieved score:
15 / 24

HTML 5


Using HTML 5: NO

Your site does not use the HTML 5 standard. Consider using it.

0 / 1

Using headers: NO

Your page does not contain a header. Consider adding a header tag.

0 / 1

Use of footers: NO

Your page does not contain a footer. Consider adding a footer tag.

0 / 1

Using navigation: NO

Your page does not contain navigation. Consider adding the nav tag.

0 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1


Achieved score:
1 / 6

Tags for social networks


Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2


Achieved score:
0 / 10

Keyword analysis


Number of words per page: 650

Well done! Your page contains enough words. There are '650' of words on the page.

2 / 2

The most common words on the page:
text | temp | area | client | private | property | proview | view | company | services

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
text19x0x0x1x
temp18x0x0x0x
area17x0x0x0x
client8x0x0x1x
private8x0x0x1x
property8x0x0x2x
proview8x0x0x4x
view7x0x0x0x
company6x0x0x0x
services6x0x1x0x

In the title, description and headings you have few key consider adding them.

0 / 0


Achieved score:
3 / 3

Loading resources


Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 24.4 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/App_Themes/ThemeSMG/SMG-hero.css?9046293320.9 kB
/App_Themes/ThemeSMG/SMG2.0.css?90462933235.9 kB
/App_Themes/ThemeSMG/MegaMenu.css?9046293321.5 kB
/App_Themes/ThemeSMG/SMG-checkout.css?9046293325.0 kB
/App_Themes/ThemeSMG/SMG-advanced-search.css?9046293320.6 kB
/App_Themes/ThemeSMG/SMG-searchResults.css?9046293322.2 kB
/App_Themes/ThemeSMG/smg-table.css?9046293320.5 kB
/App_Themes/ThemeSMG/jsonSuggest.css?v=1.1?9046293320.5 kB
/App_Themes/ThemeSMG/font/knowledgeFontface-2010.css1.2 kB
Linked script files
/scripts/jquery/jquery-3.7.1.min.js?v=1.1?90462933239.0 kB
/scripts/jquery/JqueryUI/jquery-ui-1.8.16.custom.min.js?v=1.1?90462933273.3 kB
/scripts/jquery/jcarousellite_1.0.1.js?v=1.1?9046293321.7 kB
/scripts/jquery/jquery.jcarousel.min.js?v=1.1?9046293329.6 kB
/scripts/GeneralSiteKeyEvents.js?9046293320.6 kB
/scripts/MegaMenu.js?9046293321.7 kB
/scripts/HomePageBanner.js?v=1.1?9046293323.8 kB
/scripts/jquery/jquery.lazyloader.min.js?v=1.1?9046293322.0 kB
/scripts/jquery/jquery.qtip-1.0.0-rc3.min.js?v=1.1?90462933214.7 kB
/scripts/jquery/jquery.query-2.1.7.js?9046293322.8 kB
/scripts/jquery/jquery-migrate-1.0.0.js?9046293326.5 kB
/scripts/jquery/jsonSuggestBox/jquery.jsonSuggest.js?9046293322.8 kB
/scripts/jquery/jsonSuggestBox/json2.js?9046293321.6 kB
https://www.sweetandmaxwell.co.uk/scripts/global/sitecommon.js1.3 kB
/ScriptResource.axd?d=NJmAwtEo3Ipnlaxl6CMhvmoGEU7fTQRbUHt20IsgedzvsDtfmITU02ra2WW8Qa6TWCs7jJce7HlgShyo9PCW8ut-H1iThL0DkmgcoFewYOW_03yFL4ig9WY_uCSRWud4o57azSxyGMc6CnU1yfJX8ACAYFg1&t=ffffffffb201fd3f25.6 kB
Scripts/sendEmail.js0.4 kB
UserControls/Email/SendEmail.asmx/js1.1 kB
UserControls/EndecaSearch/SuggestSearchBox/SuggestedSearchTerms.asmx/js1.1 kB
UserControls/AjaxSearchBox/showpaddl.ashx/js1.5 kB
Linked image files
/Images/header_left.png3.7 kB
/Images/header_right.png8.0 kB
/Images/basket.png1.7 kB
/images/MainMenuImages/orange-arrow-up.png1.7 kB
/images/MainMenuImages/orange-arrow-down.png1.7 kB
images/buttons/but_checkout.gif1.7 kB
/Images/Homepage/2024/225_homepage.jpg79.8 kB
/Images/Homepage/2024/TR4719468_05A_496x267.jpg47.6 kB
/Images/Homepage/2024/Oct_24_PV_webinar.jpg24.9 kB
/Images/Homepage/2024/Earlybird496x267.jpg24.4 kB
/Images/Homepage/2024/international_law_banner.jpg133.4 kB
/Images/Homepage/2024/author_hub_banner.jpg22.9 kB
Images/bkgtrans.png0.2 kB
/Images/Homepage/2024/225_button.jpg13.5 kB
/Images/Homepage/2024/TR4719468_05A_57x32.jpg6.4 kB
/Images/Homepage/2024/PV_webinar_button.jpg4.5 kB
/Images/Homepage/2024/early_bird_button.jpg4.5 kB
/Images/Homepage/2024/international_law_button.jpg2.9 kB
/Images/Homepage/2024/author_hub_thumb.jpg4.4 kB
Images/bkgtrans.png0.2 kB
20.5 kB
20.5 kB
20.5 kB
20.5 kB
20.5 kB
20.5 kB
20.5 kB
/images/products/43363711_M.jpg2.8 kB
Images/btn-LearnMore.png2.1 kB
/images/products/43363747_M.jpg7.3 kB
Images/btn-LearnMore.png2.1 kB
/images/products/43362112_M.jpg8.8 kB
Images/btn-LearnMore.png2.1 kB
/images/products/43336125_M.jpg11.1 kB
Images/btn-LearnMore.png2.1 kB
/images/products/43350166_M.jpg8.3 kB
Images/btn-LearnMore.png2.1 kB
/images/products/43362401_M.jpg6.5 kB
Images/btn-LearnMore.png2.1 kB
/Images/freeUKdelivery.png2.9 kB
TOTAL831.4 kB

Well done! Your page, including the source code, is a reasonable 855.7 kB size.

2 / 2

Number of requests: 68

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1


Achieved score:
4 / 5

Other


Responsiveness: Not responsive

Your page is not responsive and does not have the viewport meta tag set.

0 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 180 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1


Achieved score:
1 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(33 / 65)

50.8 %

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Loading the page


URL address (destination address in case of redirection):
https://www.sweetandmaxwell.co.uk/

Retrieved from:
16. 12. 2024 10:14

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://sweetandmaxwell.co.uk' a 'https://www.sweetandmaxwell.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 34 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.sweetandmaxwell.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: http://www.sweetandmaxwell.co.uk/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2


Achieved score:
9 / 11

Content analysis


Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 264 - 333 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: -

Your page is not set to the correct language!

0 / 1

Meta title: - SWEET & MAXWELL

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Legal bookshop selling law books, journals, looseleafs, CD's and online information services for legal professionals. Browse and buy thousands of titles.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Welcome to the Sweet & Maxwell Online Store</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
          <h2>Celebrating 225 years of Sweet & Maxwell
               <h3>Take a look at our 225-year timeline and milestone…
          <h2>Archbold 2025
               <h3>Archbold 2025 - The essential criminal law text si…
          <h2>ProView Webinar
               <h3>Discover your favourite titles on ProView
          <h2>Pre-publication ProView savings
               <h3>Enjoy up to 15% off new ProView purchases
          <h2>Access global Thomson Reuters publications
               <h3>Order the world's best legal, regulatory, tax and …
          <h2>Publish with us
               <h3>Visit our Author Hub
     <h1>Welcome to the Sweet & Maxwell Online Store
          <h2>KEY TITLES
               <h3>PRIVATE CLIENT
          <h2>Snell's Equity
               <h3>LAND & PROPERTY
          <h2>Gale on Easements
               <h3>CONSTRUCTION LAW
          <h2>Keating on Construction Contracts
               <h3>INTELLECTUAL PROPERTY
          <h2>Copinger and Skone James on Copyright
               <h3>REFERENCE
          <h2>Craies on Legislation
               <h3>CONTRACT LAW
          <h2>Chitty on Contracts

The headings on your page are not in the correct order!

0 / 1

Number of headings: 26

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 40

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 5

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 180
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 7
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: -

Your page does not have the page icon filled in.

0 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 847 characters. The length of all text on the page is 4408 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'OneTrust Cookies Settings button end ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1


Achieved score:
15 / 24

HTML 5


Using HTML 5: NO

Your site does not use the HTML 5 standard. Consider using it.

0 / 1

Using headers: NO

Your page does not contain a header. Consider adding a header tag.

0 / 1

Use of footers: NO

Your page does not contain a footer. Consider adding a footer tag.

0 / 1

Using navigation: NO

Your page does not contain navigation. Consider adding the nav tag.

0 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1


Achieved score:
1 / 6

Tags for social networks


Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2


Achieved score:
0 / 10

Keyword analysis


Number of words per page: 650

Well done! Your page contains enough words. There are '650' of words on the page.

2 / 2

The most common words on the page:
text | temp | area | client | private | property | proview | view | company | services

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
text19x0x0x1x
temp18x0x0x0x
area17x0x0x0x
client8x0x0x1x
private8x0x0x1x
property8x0x0x2x
proview8x0x0x4x
view7x0x0x0x
company6x0x0x0x
services6x0x1x0x

In the title, description and headings you have few key consider adding them.

0 / 0


Achieved score:
3 / 3

Loading resources


Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 24.4 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/App_Themes/ThemeSMG/SMG-hero.css?9046293320.9 kB
/App_Themes/ThemeSMG/SMG2.0.css?90462933235.9 kB
/App_Themes/ThemeSMG/MegaMenu.css?9046293321.5 kB
/App_Themes/ThemeSMG/SMG-checkout.css?9046293325.0 kB
/App_Themes/ThemeSMG/SMG-advanced-search.css?9046293320.6 kB
/App_Themes/ThemeSMG/SMG-searchResults.css?9046293322.2 kB
/App_Themes/ThemeSMG/smg-table.css?9046293320.5 kB
/App_Themes/ThemeSMG/jsonSuggest.css?v=1.1?9046293320.5 kB
/App_Themes/ThemeSMG/font/knowledgeFontface-2010.css1.2 kB
Linked script files
/scripts/jquery/jquery-3.7.1.min.js?v=1.1?90462933239.0 kB
/scripts/jquery/JqueryUI/jquery-ui-1.8.16.custom.min.js?v=1.1?90462933273.3 kB
/scripts/jquery/jcarousellite_1.0.1.js?v=1.1?9046293321.7 kB
/scripts/jquery/jquery.jcarousel.min.js?v=1.1?9046293329.6 kB
/scripts/GeneralSiteKeyEvents.js?9046293320.6 kB
/scripts/MegaMenu.js?9046293321.7 kB
/scripts/HomePageBanner.js?v=1.1?9046293323.8 kB
/scripts/jquery/jquery.lazyloader.min.js?v=1.1?9046293322.0 kB
/scripts/jquery/jquery.qtip-1.0.0-rc3.min.js?v=1.1?90462933214.7 kB
/scripts/jquery/jquery.query-2.1.7.js?9046293322.8 kB
/scripts/jquery/jquery-migrate-1.0.0.js?9046293326.5 kB
/scripts/jquery/jsonSuggestBox/jquery.jsonSuggest.js?9046293322.8 kB
/scripts/jquery/jsonSuggestBox/json2.js?9046293321.6 kB
https://www.sweetandmaxwell.co.uk/scripts/global/sitecommon.js1.3 kB
/ScriptResource.axd?d=NJmAwtEo3Ipnlaxl6CMhvmoGEU7fTQRbUHt20IsgedzvsDtfmITU02ra2WW8Qa6TWCs7jJce7HlgShyo9PCW8ut-H1iThL0DkmgcoFewYOW_03yFL4ig9WY_uCSRWud4o57azSxyGMc6CnU1yfJX8ACAYFg1&t=ffffffffb201fd3f25.6 kB
Scripts/sendEmail.js0.4 kB
UserControls/Email/SendEmail.asmx/js1.1 kB
UserControls/EndecaSearch/SuggestSearchBox/SuggestedSearchTerms.asmx/js1.1 kB
UserControls/AjaxSearchBox/showpaddl.ashx/js1.5 kB
Linked image files
/Images/header_left.png3.7 kB
/Images/header_right.png8.0 kB
/Images/basket.png1.7 kB
/images/MainMenuImages/orange-arrow-up.png1.7 kB
/images/MainMenuImages/orange-arrow-down.png1.7 kB
images/buttons/but_checkout.gif1.7 kB
/Images/Homepage/2024/225_homepage.jpg79.8 kB
/Images/Homepage/2024/TR4719468_05A_496x267.jpg47.6 kB
/Images/Homepage/2024/Oct_24_PV_webinar.jpg24.9 kB
/Images/Homepage/2024/Earlybird496x267.jpg24.4 kB
/Images/Homepage/2024/international_law_banner.jpg133.4 kB
/Images/Homepage/2024/author_hub_banner.jpg22.9 kB
Images/bkgtrans.png0.2 kB
/Images/Homepage/2024/225_button.jpg13.5 kB
/Images/Homepage/2024/TR4719468_05A_57x32.jpg6.4 kB
/Images/Homepage/2024/PV_webinar_button.jpg4.5 kB
/Images/Homepage/2024/early_bird_button.jpg4.5 kB
/Images/Homepage/2024/international_law_button.jpg2.9 kB
/Images/Homepage/2024/author_hub_thumb.jpg4.4 kB
Images/bkgtrans.png0.2 kB
20.5 kB
20.5 kB
20.5 kB
20.5 kB
20.5 kB
20.5 kB
20.5 kB
/images/products/43363711_M.jpg2.8 kB
Images/btn-LearnMore.png2.1 kB
/images/products/43363747_M.jpg7.3 kB
Images/btn-LearnMore.png2.1 kB
/images/products/43362112_M.jpg8.8 kB
Images/btn-LearnMore.png2.1 kB
/images/products/43336125_M.jpg11.1 kB
Images/btn-LearnMore.png2.1 kB
/images/products/43350166_M.jpg8.3 kB
Images/btn-LearnMore.png2.1 kB
/images/products/43362401_M.jpg6.5 kB
Images/btn-LearnMore.png2.1 kB
/Images/freeUKdelivery.png2.9 kB
TOTAL831.4 kB

Well done! Your page, including the source code, is a reasonable 855.7 kB size.

2 / 2

Number of requests: 68

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1


Achieved score:
4 / 5

Other


Responsiveness: Not responsive

Your page is not responsive and does not have the viewport meta tag set.

0 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 180 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1


Achieved score:
1 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(33 / 65)

50.8 %