SEO test result

Last tested URL from domain postonline.co.uk:

Loading the page


URL address (destination address in case of redirection):
https://www.postonline.co.uk/

Retrieved from:
14. 9. 2024 23:24

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://postonline.co.uk' a 'https://www.postonline.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 29 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: -

There is a robots.txt file uploaded on your site, but the sitemap address is not filled in.

1 / 2

Sitemap: -

The site map address is not filled in the robots.txt file.

0 / 2


Achieved score:
6 / 11

Content analysis


Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 355 - 379 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en

Great! Your page is set to the language used.

1 / 1

Meta title: Insurance POST – Intelligence for insurance, broker and risk management professionals

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Insurance POST is the most established, credible and continuous source of business critical intelligence for the general insurance market

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1></h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
                         <h5>All sections
     <h1>
                    <h4>Latest
          <h2>Government uncertain on Martyn’s Law’s insurance i…
               <h3>Martyn’s Law, which will require public venues to …
                              <h6>Martyn’s Law included in King’s Speech
                              <h6>Redefining risk with Martyn’s Law
                              <h6>Insurance industry has huge role to play in raisin…
                              <h6>All pet policies could be lifetime ‘in next five y…
                              <h6>CFC bolsters UK regional distribution and teases E…
                              <h6>Which? reveals insurer premium finance APRs
                              <h6>Is the ombudsman right to target loss adjusters?
                              <h6>Hiscox’s employee security cover; Markel adds lega…
                              <h6>CFC CEO makes pitch for ditching exclusions
                              <h6>Lloyd’s proposes changes to misconduct framework
                              <h6>Defaqto warns consumers are ‘brainwashed’ by price…
          <h2>Sorry saga signals signposting shortcomings
               <h3>Editor’s View: Emma Ann Hughes argues the regulato…
                    <h4>Editor’s Choice
          <h2>Travel insurers that satisfy customers revealed
               <h3>Saga, LV, Tesco Bank, Multitrip.com, and AA have t…
                              <h6>Make-up of the insurance industry in 2024 revealed
                              <h6>FCA is banging its head against a wall on fair val…
                              <h6>Are insurers racing to be online-only excluding di…
                    <h4>People
                              <h6>RSA’s Jackson on supporting staff facing domestic …
                              <h6>Admiral founder Engelhardt shares investor relatio…
                              <h6>60 Seconds With... Allianz’s Steve Bramall
                              <h6>Diary of an Insurer: RSA’s Katie Balme
                    <h4>Comment
                              <h6>Is the ombudsman right to target loss adjusters?
                              <h6>RSA’s Jackson on supporting staff facing domestic …
                              <h6>TRIA stabilised the insurance industry after 9/11
                              <h6>Biba’s Chapman on the enduring power of events
                    <h4>Artificial intelligence (AI)
                              <h6>Twenty firms face off for Lloyd’s Lab spots
                              <h6>Applied now ‘more mature’ when dealing with AI
                              <h6>Verisk boss urges testing of AI data to avoid disc…
                    <h4>Pricing practices
                              <h6>Which? reveals insurer premium finance APRs
                              <h6>Reinsurers told they cannot ‘run from risk’
                              <h6>Pet insurance premiums decrease in August
                    <h4>Diversity
                              <h6>RSA’s Jackson on supporting staff facing domestic …
                              <h6>Make-up of the insurance industry in 2024 revealed
                              <h6>Big Interview: Matthew Hill, Chartered Insurance I…
                    <h4>Insurance matrix
          <h2>Travel insurers that satisfy customers revealed
               <h3>Saga, LV, Tesco Bank, Multitrip.com, and AA have t…
                              <h6>Why insurers must become enablers of energy transi…
                              <h6>Industries with the greatest underinsurance gaps r…
                              <h6>Best Insurance Employers to work for in 2024 revea…
                    <h4>Events
                              <h6>Claims Club Briefing 3: Fraud
                              <h6>Claims & Fraud Awards
                              <h6>Claims Club
                              <h6>European Insurance Technology Awards
                    <h4>Sponsored content
                              <h6>ESG Spotlight: Ethics, talent and underwriting pro…
                              <h6>ESG Spotlight: Can SME commercial insurers drive p…
                              <h6>Electric vehicles and the future of motor insuranc…
                              <h6>CoreLogic’s Garret Gray on what the future holds f…
                              <h6>Video Q&A: Out of Pocket Expense Experts’ Legia an…
                              <h6>Digital transformation solutions to ride the wave …
                              <h6>Hot works – how not to get burned
                              <h6>Roundtable: Staying ahead of insurance fraud
                              <h6>Roundtable: Can ESG unlock insurer value?
                              <h6>Post Claims Club Podcast: Shift Technology’s Georg…
                         <h5>You are currently on corporate access.

The headings on your page are not in the correct order!

0 / 1

Number of headings: 69

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 35

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 1

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 263
  • Number of internal nofollow links: 1

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 30
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 3759 characters. The length of all text on the page is 11634 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Parent Item ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1


Achieved score:
19 / 24

HTML 5


Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1


Achieved score:
6 / 6

Tags for social networks


Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.postonline.co.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Insurance POST – Intelligence for insurance, broker and risk management professionals

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Insurance POST is the most established, credible and continuous source of business critical intelligence for the general insurance market

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: https://www.postonline.co.uk/sites/default/files/styles/metatag_image/public/2017-03/print-logo.png.webp?h=558e2bb9&itok=j3ukpKLj

Well done! Your page has the correct tag for the page title image.

2 / 2


Achieved score:
9 / 10

Keyword analysis


Number of words per page: 1682

Well done! Your page contains enough words. There are '1682' of words on the page.

2 / 2

The most common words on the page:
insurance | 2024 | insurers | post | claims | have | 2023 | sign | with | account

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
insurance44x2x2x16x
202419x0x0x3x
insurers19x0x0x7x
post12x1x1x1x
claims11x0x0x4x
have10x0x0x2x
202310x0x0x0x
sign9x0x0x0x
with9x0x0x6x
account9x0x0x0x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0


Achieved score:
3 / 3

Loading resources


Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 25.2 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://www.postonline.co.uk/25.2 kB
https://www.postonline.co.uk/25.2 kB
https://www.postonline.co.uk/25.2 kB
https://www.postonline.co.uk/25.2 kB
https://www.postonline.co.uk/sites/default/files/styles/metatag_image/public/2017-03/print-logo.png.webp?h=558e2bb9&itok=j3ukpKLj7.2 kB
/themes/incisive_postonline/images/favicons/postonline.ico1.3 kB
/sites/default/files/css/css_yNv_oITDxAL1GT-5cZYcNjkeIcECAzJe-xyIu2aARfc.css?delta=0&language=en&theme=incisive_postonline&include=eJxdyEEOhCAQRNELoZypwZL0KDShUIfbu9PE3X8_WoNf2lFln-Unf8fBjuyDEE5LVOqJj6LlagWl830ZpCTQpaOjBLTkw25x43QqLtdHtdR0Hf6pG1xhL9815.7 kB
/sites/default/files/css/css_y43zFHIAcIViPz_1g4I4BtU3uULx_amH9AE85STRqBo.css?delta=1&language=en&theme=incisive_postonline&include=eJxdyEEOhCAQRNELoZypwZL0KDShUIfbu9PE3X8_WoNf2lFln-Unf8fBjuyDEE5LVOqJj6LlagWl830ZpCTQpaOjBLTkw25x43QqLtdHtdR0Hf6pG1xhL980.2 kB
/sites/default/files/css/css_yONQR8GDtqW0uvgNJJSv6aajY-7sMF1L4RWYfqmtnbU.css?delta=3&language=en&theme=incisive_postonline&include=eJxdyEEOhCAQRNELoZypwZL0KDShUIfbu9PE3X8_WoNf2lFln-Unf8fBjuyDEE5LVOqJj6LlagWl830ZpCTQpaOjBLTkw25x43QqLtdHtdR0Hf6pG1xhL981.2 kB
Linked script files
/sites/default/files/js/js_c82rPLyxciVjFW3RNx_US5yYmUZEhhuX-iqi0c0PNjg.js?scope=header&delta=0&language=en&theme=incisive_postonline&include=eJxNjFkOgzAMRC8E9ZEiN3HAKI5bu1BxewggxM8sT6PhFBInFYbTOpYQVUQr3OmVCw7BcaGOa2TnheCN_mjTdyZbg_Bg-HtwJ7Q49llN2vGHsSoc2k_eyDmAkTCRXa3xrKXoH_ZhXUVnv8AGFZhD-A0.2 kB
/modules/custom/id_didomi/js/didomi.js?sjom6r0.9 kB
/sites/default/files/js/js_-o8CnYPkIS7olnArFaq0wAAGMFBXnoON4Hn5tv-1dx0.js?scope=footer&delta=0&language=en&theme=incisive_postonline&include=eJxNjFkOgzAMRC8E9ZEiN3HAKI5bu1BxewggxM8sT6PhFBInFYbTOpYQVUQr3OmVCw7BcaGOa2TnheCN_mjTdyZbg_Bg-HtwJ7Q49llN2vGHsSoc2k_eyDmAkTCRXa3xrKXoH_ZhXUVnv8AGFZhD-A50.2 kB
/sites/default/files/js/js_ARgpwX5VRt0yR_9r1YF5VYxmr12Z4UDNfhEn4iX9poQ.js?scope=footer&delta=4&language=en&theme=incisive_postonline&include=eJxNjFkOgzAMRC8E9ZEiN3HAKI5bu1BxewggxM8sT6PhFBInFYbTOpYQVUQr3OmVCw7BcaGOa2TnheCN_mjTdyZbg_Bg-HtwJ7Q49llN2vGHsSoc2k_eyDmAkTCRXa3xrKXoH_ZhXUVnv8AGFZhD-A8.4 kB
Linked image files
/sites/default/files/styles/landscape_750_463/public/2021-08/parliament.jpg.webp?h=8e3f2b51&itok=FX-_6Tcc99.0 kB
/sites/default/files/styles/article_100_width/public/2021-04/pets.jpg.webp?h=0da3a880&itok=CciUMLB839.7 kB
/sites/default/files/styles/article_100_width/public/2024-09/Louise-O%27Shea.png.webp?itok=Q-GU3nNX25.8 kB
/sites/default/files/styles/article_100_width/public/article_copied_files/fca.jpg.webp?itok=--lbqWC238.6 kB
/sites/default/files/styles/article_100_width/public/2023-12/GettyImages-676694006.jpg.webp?itok=fkoJDzzQ16.7 kB
/sites/default/files/styles/free_crop/public/2023-07/Emma-Ann-Hughes-V2-2230x500.png.webp?h=d167bc4c&itok=qq96v-LR78.8 kB
/sites/default/files/styles/article_primary/public/2017-07/travel%20insurance.jpg.webp?h=1b75fe38&itok=HZXcTNiH41.4 kB
/sites/default/files/styles/square_small_articles/public/2022-12/Gemma%20Jackson.jpg.webp?h=e5998496&itok=wl4K1iVQ4.0 kB
/sites/default/files/styles/square_small_articles/public/2023-05/Henry%20Engelhardt-5031.jpeg.webp?h=35ef3e30&itok=CtK3VkRs5.3 kB
/sites/default/files/styles/square_small_articles/public/2021-12/60%20seconds%20with%20logo.jpg.webp?itok=k9CheG7i16.1 kB
/sites/default/files/styles/square_small_articles/public/2022-12/diary%20of%20an%20insurer.jpg.webp?h=3a9ef633&itok=AfC8Ca3j19.8 kB
/sites/default/files/styles/square_small_articles/public/2023-12/GettyImages-676694006.jpg.webp?h=d89d61db&itok=HGILSk-i5.9 kB
/sites/default/files/styles/square_small_articles/public/2022-12/Gemma%20Jackson.jpg.webp?h=e5998496&itok=wl4K1iVQ4.0 kB
/sites/default/files/styles/square_small_articles/public/2019-03/greg.jpg.webp?h=4293d947&itok=hHqGQHd010.1 kB
/sites/default/files/styles/square_small_articles/public/2024-09/emma_chapman.png.webp?h=05101fb9&itok=2dj8auR39.7 kB
/sites/default/files/styles/540x334/public/article_copied_files/Artificial-intelligence-Getty-667273654.jpg.webp?h=b9c512ea&itok=G4Umoon530.1 kB
/sites/default/files/styles/540x334/public/2024-01/Pricing-practices-trendline.jpg.webp?itok=RphROhSF12.6 kB
/sites/default/files/styles/540x334/public/2018-09/diversity.gif.webp?itok=8d7oKmhL64.8 kB
/sites/default/files/styles/article_primary/public/2017-07/travel%20insurance.jpg.webp?h=1b75fe38&itok=HZXcTNiH41.4 kB
/sites/default/files/styles/landscape_300_186/public/2024-08/IPCCB24-LOGO-RGB-HORZ.png.webp?h=3cc169fc&itok=lnB874lZ9.9 kB
/sites/default/files/styles/landscape_300_186/public/import/sites/default/files/styles/185x114/public/2024-08/IP_CFA-RGB-HOR_4.png.webp?itok=CndiPbnZ4.8 kB
/sites/default/files/styles/landscape_300_186/public/import/sites/default/files/styles/185x114/public/2024-08/IP_CC-RGB-HOR%2520_1.png.webp?itok=b5OL_1Vb3.7 kB
/sites/default/files/styles/landscape_300_186/public/import/sites/default/files/styles/185x114/public/2024-08/PPEEITA22-LOGO%2520%25281%2529.png.webp?itok=7jyjSSH96.6 kB
/sites/default/files/styles/landscape_700_432/public/2024-08/GettyImages-1393825226.jpg.webp?h=04bc4246&itok=gpHaCELS81.1 kB
/sites/default/files/styles/landscape_700_432/public/2024-08/GettyImages-1351087406.jpg.webp?itok=ASbXtNpn52.4 kB
/sites/default/files/styles/landscape_700_432/public/2024-09/Europcar-main.jpg.webp?itok=ccndnkF-29.9 kB
/sites/default/files/styles/landscape_700_432/public/2024-08/Garret%20Gray%20Headshot.png.webp?h=66f014a4&itok=tX0hw0CW36.4 kB
/sites/default/files/styles/landscape_700_432/public/2024-08/2024-06-21%20Post%20Expense%20QA%20-%20Revised%20version%20Proof%203.jpg.png.webp?itok=MBDYxxAM77.8 kB
/sites/default/files/styles/landscape_700_432/public/2024-07/GettyImages-1312330537.png.webp?itok=Ecbv-QHC56.1 kB
/sites/default/files/styles/landscape_700_432/public/article_copied_files/Lisa%20Beaton%20%281%29.jpg.webp?itok=af3b3axo13.3 kB
/sites/default/files/styles/landscape_700_432/public/2024-07/Fraud.jpg.webp?itok=GQEpZfAy13.8 kB
/sites/default/files/styles/landscape_700_432/public/2024-07/Ins%20Post%20CRIF%20ESG_IMG_6368_edited.jpg.webp?itok=iVbnFelm58.1 kB
/sites/default/files/styles/landscape_700_432/public/2017-08/insurance-post-claims-club.jpg.webp?itok=o-IDmyf017.2 kB
TOTAL1 211.2 kB

Well done! Your page, including the source code, is a reasonable 1 236.4 kB size.

2 / 2

Number of requests: 46

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1


Achieved score:
4 / 5

Other


Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 264 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1


Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(49 / 65)

75.4 %

Our type for linkbuilding

You can very easily have your website setup checked for SEO by our online tool, which will give you an indicative assessment of interpretation, routing, targeting and also linkbuilding.

For actual link buying, we recommend whitepress.com. This is a sophisticated marketing tool that is designed to build quality backlinks. With such a link, your website can become a very powerful tool to build collaborations with other companies or a stable selling point for your company.

  • quick and easy publication on 89 000 websites and growing
  • publication in 30 key languages and countries, vital for business expansion
  • in built 40 parameter selection tool, helping you choose your perfect website
  • best value for money on publication prices

Loading the page


URL address (destination address in case of redirection):
https://www.postonline.co.uk/

Retrieved from:
14. 9. 2024 23:24

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://postonline.co.uk' a 'https://www.postonline.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 29 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: -

There is a robots.txt file uploaded on your site, but the sitemap address is not filled in.

1 / 2

Sitemap: -

The site map address is not filled in the robots.txt file.

0 / 2


Achieved score:
6 / 11

Content analysis


Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 355 - 379 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en

Great! Your page is set to the language used.

1 / 1

Meta title: Insurance POST – Intelligence for insurance, broker and risk management professionals

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Insurance POST is the most established, credible and continuous source of business critical intelligence for the general insurance market

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1></h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
                         <h5>All sections
     <h1>
                    <h4>Latest
          <h2>Government uncertain on Martyn’s Law’s insurance i…
               <h3>Martyn’s Law, which will require public venues to …
                              <h6>Martyn’s Law included in King’s Speech
                              <h6>Redefining risk with Martyn’s Law
                              <h6>Insurance industry has huge role to play in raisin…
                              <h6>All pet policies could be lifetime ‘in next five y…
                              <h6>CFC bolsters UK regional distribution and teases E…
                              <h6>Which? reveals insurer premium finance APRs
                              <h6>Is the ombudsman right to target loss adjusters?
                              <h6>Hiscox’s employee security cover; Markel adds lega…
                              <h6>CFC CEO makes pitch for ditching exclusions
                              <h6>Lloyd’s proposes changes to misconduct framework
                              <h6>Defaqto warns consumers are ‘brainwashed’ by price…
          <h2>Sorry saga signals signposting shortcomings
               <h3>Editor’s View: Emma Ann Hughes argues the regulato…
                    <h4>Editor’s Choice
          <h2>Travel insurers that satisfy customers revealed
               <h3>Saga, LV, Tesco Bank, Multitrip.com, and AA have t…
                              <h6>Make-up of the insurance industry in 2024 revealed
                              <h6>FCA is banging its head against a wall on fair val…
                              <h6>Are insurers racing to be online-only excluding di…
                    <h4>People
                              <h6>RSA’s Jackson on supporting staff facing domestic …
                              <h6>Admiral founder Engelhardt shares investor relatio…
                              <h6>60 Seconds With... Allianz’s Steve Bramall
                              <h6>Diary of an Insurer: RSA’s Katie Balme
                    <h4>Comment
                              <h6>Is the ombudsman right to target loss adjusters?
                              <h6>RSA’s Jackson on supporting staff facing domestic …
                              <h6>TRIA stabilised the insurance industry after 9/11
                              <h6>Biba’s Chapman on the enduring power of events
                    <h4>Artificial intelligence (AI)
                              <h6>Twenty firms face off for Lloyd’s Lab spots
                              <h6>Applied now ‘more mature’ when dealing with AI
                              <h6>Verisk boss urges testing of AI data to avoid disc…
                    <h4>Pricing practices
                              <h6>Which? reveals insurer premium finance APRs
                              <h6>Reinsurers told they cannot ‘run from risk’
                              <h6>Pet insurance premiums decrease in August
                    <h4>Diversity
                              <h6>RSA’s Jackson on supporting staff facing domestic …
                              <h6>Make-up of the insurance industry in 2024 revealed
                              <h6>Big Interview: Matthew Hill, Chartered Insurance I…
                    <h4>Insurance matrix
          <h2>Travel insurers that satisfy customers revealed
               <h3>Saga, LV, Tesco Bank, Multitrip.com, and AA have t…
                              <h6>Why insurers must become enablers of energy transi…
                              <h6>Industries with the greatest underinsurance gaps r…
                              <h6>Best Insurance Employers to work for in 2024 revea…
                    <h4>Events
                              <h6>Claims Club Briefing 3: Fraud
                              <h6>Claims & Fraud Awards
                              <h6>Claims Club
                              <h6>European Insurance Technology Awards
                    <h4>Sponsored content
                              <h6>ESG Spotlight: Ethics, talent and underwriting pro…
                              <h6>ESG Spotlight: Can SME commercial insurers drive p…
                              <h6>Electric vehicles and the future of motor insuranc…
                              <h6>CoreLogic’s Garret Gray on what the future holds f…
                              <h6>Video Q&A: Out of Pocket Expense Experts’ Legia an…
                              <h6>Digital transformation solutions to ride the wave …
                              <h6>Hot works – how not to get burned
                              <h6>Roundtable: Staying ahead of insurance fraud
                              <h6>Roundtable: Can ESG unlock insurer value?
                              <h6>Post Claims Club Podcast: Shift Technology’s Georg…
                         <h5>You are currently on corporate access.

The headings on your page are not in the correct order!

0 / 1

Number of headings: 69

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 35

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 1

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 263
  • Number of internal nofollow links: 1

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 30
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 3759 characters. The length of all text on the page is 11634 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Parent Item ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1


Achieved score:
19 / 24

HTML 5


Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1


Achieved score:
6 / 6

Tags for social networks


Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.postonline.co.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Insurance POST – Intelligence for insurance, broker and risk management professionals

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Insurance POST is the most established, credible and continuous source of business critical intelligence for the general insurance market

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: https://www.postonline.co.uk/sites/default/files/styles/metatag_image/public/2017-03/print-logo.png.webp?h=558e2bb9&itok=j3ukpKLj

Well done! Your page has the correct tag for the page title image.

2 / 2


Achieved score:
9 / 10

Keyword analysis


Number of words per page: 1682

Well done! Your page contains enough words. There are '1682' of words on the page.

2 / 2

The most common words on the page:
insurance | 2024 | insurers | post | claims | have | 2023 | sign | with | account

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
insurance44x2x2x16x
202419x0x0x3x
insurers19x0x0x7x
post12x1x1x1x
claims11x0x0x4x
have10x0x0x2x
202310x0x0x0x
sign9x0x0x0x
with9x0x0x6x
account9x0x0x0x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0


Achieved score:
3 / 3

Loading resources


Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 25.2 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://www.postonline.co.uk/25.2 kB
https://www.postonline.co.uk/25.2 kB
https://www.postonline.co.uk/25.2 kB
https://www.postonline.co.uk/25.2 kB
https://www.postonline.co.uk/sites/default/files/styles/metatag_image/public/2017-03/print-logo.png.webp?h=558e2bb9&itok=j3ukpKLj7.2 kB
/themes/incisive_postonline/images/favicons/postonline.ico1.3 kB
/sites/default/files/css/css_yNv_oITDxAL1GT-5cZYcNjkeIcECAzJe-xyIu2aARfc.css?delta=0&language=en&theme=incisive_postonline&include=eJxdyEEOhCAQRNELoZypwZL0KDShUIfbu9PE3X8_WoNf2lFln-Unf8fBjuyDEE5LVOqJj6LlagWl830ZpCTQpaOjBLTkw25x43QqLtdHtdR0Hf6pG1xhL9815.7 kB
/sites/default/files/css/css_y43zFHIAcIViPz_1g4I4BtU3uULx_amH9AE85STRqBo.css?delta=1&language=en&theme=incisive_postonline&include=eJxdyEEOhCAQRNELoZypwZL0KDShUIfbu9PE3X8_WoNf2lFln-Unf8fBjuyDEE5LVOqJj6LlagWl830ZpCTQpaOjBLTkw25x43QqLtdHtdR0Hf6pG1xhL980.2 kB
/sites/default/files/css/css_yONQR8GDtqW0uvgNJJSv6aajY-7sMF1L4RWYfqmtnbU.css?delta=3&language=en&theme=incisive_postonline&include=eJxdyEEOhCAQRNELoZypwZL0KDShUIfbu9PE3X8_WoNf2lFln-Unf8fBjuyDEE5LVOqJj6LlagWl830ZpCTQpaOjBLTkw25x43QqLtdHtdR0Hf6pG1xhL981.2 kB
Linked script files
/sites/default/files/js/js_c82rPLyxciVjFW3RNx_US5yYmUZEhhuX-iqi0c0PNjg.js?scope=header&delta=0&language=en&theme=incisive_postonline&include=eJxNjFkOgzAMRC8E9ZEiN3HAKI5bu1BxewggxM8sT6PhFBInFYbTOpYQVUQr3OmVCw7BcaGOa2TnheCN_mjTdyZbg_Bg-HtwJ7Q49llN2vGHsSoc2k_eyDmAkTCRXa3xrKXoH_ZhXUVnv8AGFZhD-A0.2 kB
/modules/custom/id_didomi/js/didomi.js?sjom6r0.9 kB
/sites/default/files/js/js_-o8CnYPkIS7olnArFaq0wAAGMFBXnoON4Hn5tv-1dx0.js?scope=footer&delta=0&language=en&theme=incisive_postonline&include=eJxNjFkOgzAMRC8E9ZEiN3HAKI5bu1BxewggxM8sT6PhFBInFYbTOpYQVUQr3OmVCw7BcaGOa2TnheCN_mjTdyZbg_Bg-HtwJ7Q49llN2vGHsSoc2k_eyDmAkTCRXa3xrKXoH_ZhXUVnv8AGFZhD-A50.2 kB
/sites/default/files/js/js_ARgpwX5VRt0yR_9r1YF5VYxmr12Z4UDNfhEn4iX9poQ.js?scope=footer&delta=4&language=en&theme=incisive_postonline&include=eJxNjFkOgzAMRC8E9ZEiN3HAKI5bu1BxewggxM8sT6PhFBInFYbTOpYQVUQr3OmVCw7BcaGOa2TnheCN_mjTdyZbg_Bg-HtwJ7Q49llN2vGHsSoc2k_eyDmAkTCRXa3xrKXoH_ZhXUVnv8AGFZhD-A8.4 kB
Linked image files
/sites/default/files/styles/landscape_750_463/public/2021-08/parliament.jpg.webp?h=8e3f2b51&itok=FX-_6Tcc99.0 kB
/sites/default/files/styles/article_100_width/public/2021-04/pets.jpg.webp?h=0da3a880&itok=CciUMLB839.7 kB
/sites/default/files/styles/article_100_width/public/2024-09/Louise-O%27Shea.png.webp?itok=Q-GU3nNX25.8 kB
/sites/default/files/styles/article_100_width/public/article_copied_files/fca.jpg.webp?itok=--lbqWC238.6 kB
/sites/default/files/styles/article_100_width/public/2023-12/GettyImages-676694006.jpg.webp?itok=fkoJDzzQ16.7 kB
/sites/default/files/styles/free_crop/public/2023-07/Emma-Ann-Hughes-V2-2230x500.png.webp?h=d167bc4c&itok=qq96v-LR78.8 kB
/sites/default/files/styles/article_primary/public/2017-07/travel%20insurance.jpg.webp?h=1b75fe38&itok=HZXcTNiH41.4 kB
/sites/default/files/styles/square_small_articles/public/2022-12/Gemma%20Jackson.jpg.webp?h=e5998496&itok=wl4K1iVQ4.0 kB
/sites/default/files/styles/square_small_articles/public/2023-05/Henry%20Engelhardt-5031.jpeg.webp?h=35ef3e30&itok=CtK3VkRs5.3 kB
/sites/default/files/styles/square_small_articles/public/2021-12/60%20seconds%20with%20logo.jpg.webp?itok=k9CheG7i16.1 kB
/sites/default/files/styles/square_small_articles/public/2022-12/diary%20of%20an%20insurer.jpg.webp?h=3a9ef633&itok=AfC8Ca3j19.8 kB
/sites/default/files/styles/square_small_articles/public/2023-12/GettyImages-676694006.jpg.webp?h=d89d61db&itok=HGILSk-i5.9 kB
/sites/default/files/styles/square_small_articles/public/2022-12/Gemma%20Jackson.jpg.webp?h=e5998496&itok=wl4K1iVQ4.0 kB
/sites/default/files/styles/square_small_articles/public/2019-03/greg.jpg.webp?h=4293d947&itok=hHqGQHd010.1 kB
/sites/default/files/styles/square_small_articles/public/2024-09/emma_chapman.png.webp?h=05101fb9&itok=2dj8auR39.7 kB
/sites/default/files/styles/540x334/public/article_copied_files/Artificial-intelligence-Getty-667273654.jpg.webp?h=b9c512ea&itok=G4Umoon530.1 kB
/sites/default/files/styles/540x334/public/2024-01/Pricing-practices-trendline.jpg.webp?itok=RphROhSF12.6 kB
/sites/default/files/styles/540x334/public/2018-09/diversity.gif.webp?itok=8d7oKmhL64.8 kB
/sites/default/files/styles/article_primary/public/2017-07/travel%20insurance.jpg.webp?h=1b75fe38&itok=HZXcTNiH41.4 kB
/sites/default/files/styles/landscape_300_186/public/2024-08/IPCCB24-LOGO-RGB-HORZ.png.webp?h=3cc169fc&itok=lnB874lZ9.9 kB
/sites/default/files/styles/landscape_300_186/public/import/sites/default/files/styles/185x114/public/2024-08/IP_CFA-RGB-HOR_4.png.webp?itok=CndiPbnZ4.8 kB
/sites/default/files/styles/landscape_300_186/public/import/sites/default/files/styles/185x114/public/2024-08/IP_CC-RGB-HOR%2520_1.png.webp?itok=b5OL_1Vb3.7 kB
/sites/default/files/styles/landscape_300_186/public/import/sites/default/files/styles/185x114/public/2024-08/PPEEITA22-LOGO%2520%25281%2529.png.webp?itok=7jyjSSH96.6 kB
/sites/default/files/styles/landscape_700_432/public/2024-08/GettyImages-1393825226.jpg.webp?h=04bc4246&itok=gpHaCELS81.1 kB
/sites/default/files/styles/landscape_700_432/public/2024-08/GettyImages-1351087406.jpg.webp?itok=ASbXtNpn52.4 kB
/sites/default/files/styles/landscape_700_432/public/2024-09/Europcar-main.jpg.webp?itok=ccndnkF-29.9 kB
/sites/default/files/styles/landscape_700_432/public/2024-08/Garret%20Gray%20Headshot.png.webp?h=66f014a4&itok=tX0hw0CW36.4 kB
/sites/default/files/styles/landscape_700_432/public/2024-08/2024-06-21%20Post%20Expense%20QA%20-%20Revised%20version%20Proof%203.jpg.png.webp?itok=MBDYxxAM77.8 kB
/sites/default/files/styles/landscape_700_432/public/2024-07/GettyImages-1312330537.png.webp?itok=Ecbv-QHC56.1 kB
/sites/default/files/styles/landscape_700_432/public/article_copied_files/Lisa%20Beaton%20%281%29.jpg.webp?itok=af3b3axo13.3 kB
/sites/default/files/styles/landscape_700_432/public/2024-07/Fraud.jpg.webp?itok=GQEpZfAy13.8 kB
/sites/default/files/styles/landscape_700_432/public/2024-07/Ins%20Post%20CRIF%20ESG_IMG_6368_edited.jpg.webp?itok=iVbnFelm58.1 kB
/sites/default/files/styles/landscape_700_432/public/2017-08/insurance-post-claims-club.jpg.webp?itok=o-IDmyf017.2 kB
TOTAL1 211.2 kB

Well done! Your page, including the source code, is a reasonable 1 236.4 kB size.

2 / 2

Number of requests: 46

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1


Achieved score:
4 / 5

Other


Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 264 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1


Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(49 / 65)

75.4 %