SEO test result

Last tested URL from domain petshop.co.uk:

Loading the page


URL address (destination address in case of redirection):
https://www.petshop.co.uk/

Retrieved from:
31. 12. 2024 20:20

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 2

Your URL is redirected 2 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'http://petshop.co.uk' a 'http://www.petshop.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 26 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: -

There is a robots.txt file uploaded on your site, but the sitemap address is not filled in.

1 / 2

Sitemap: -

The site map address is not filled in the robots.txt file.

0 / 2


Achieved score:
6 / 11

Content analysis


Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 234 - 256 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Welcome to PetShop.co.uk | Free UK Delivery | Online Pet Shop

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Buy pet foods and pet supplies online from the UK's friendliest online pet store. Excellent customer service and free delivery over £59.99.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Brands Drop-down</h1>
<h1>Dogs Drop-down</h1>
<h1>Cats Drop-down</h1>
<h1>Small Pets Drop-down</h1>
<h1>Birds Drop-down</h1>
<h1>Horse Drop-down</h1>
<h1>Seasonal Drop-down</h1>

Your page contains multiple H1 headings. It is best for SEO if the page contains just one H1 heading.

1 / 2

Order of headings:
               <h3>Categories
               <h3>Shop by pet
               <h3>Shop own brand
     <h1>Brands Drop-down
               <h3>Brands Banner Index
               <h3>Brands Banner Links
               <h3>Brands Banner Content
     <h1>Dogs Drop-down
               <h3>Dogs Banner Links
               <h3>Dogs Banner Content
     <h1>Cats Drop-down
               <h3>Cats Banner Links
               <h3>Cats Banner Content
     <h1>Small Pets Drop-down
               <h3>Small Pets Banner Links
               <h3>Small Pets Banner Content
     <h1>Birds Drop-down
               <h3>Birds Banner Links
               <h3>Birds Banner Content
     <h1>Horse Drop-down
               <h3>Horse Banner Links
               <h3>Horse Banner Content
     <h1>Seasonal Drop-down
               <h3>Seasonal Banner Links
               <h3>Seasonal Banner Content

The headings on your page are not in the correct order!

0 / 1

Number of headings: 25

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 109

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 14

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 955
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 7
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 155 characters. The length of all text on the page is 8419 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'All SQL was faster than 100 ms ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1


Achieved score:
16 / 24

HTML 5


Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1


Achieved score:
5 / 6

Tags for social networks


Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2


Achieved score:
0 / 10

Keyword analysis


Number of words per page: 694

Well done! Your page contains enough words. There are '694' of words on the page.

2 / 2

The most common words on the page:
food | banner | bird | sale | veterinary | content | insurance | horse | accessories | pets

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
food20x0x0x0x
banner15x0x0x15x
bird11x0x0x0x
sale10x0x0x0x
veterinary9x0x0x0x
content8x0x0x7x
insurance8x0x0x0x
horse7x0x0x3x
accessories7x0x0x0x
pets6x0x0x3x

In the title, description and headings you have few key consider adding them.

0 / 0


Achieved score:
3 / 3

Loading resources


Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 27.8 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://www.petshop.co.uk/shop/extensions/shopping_4.css?t=1715321373239106.3 kB
https://www.petshop.co.uk/shop/favicon-img/img/favicon.ico0.6 kB
https://www.petshop.co.uk/shop/manifest.json0.5 kB
https://www.petshop.co.uk/27.8 kB
Linked script files
/shop/public/shopping.environment.ssp?lang=en_GB&cur=&X-SC-Touchpoint=shopping&t=171532137323963.8 kB
/shop/public/shopping.environment.shortcache.ssp?X-SC-Touchpoint=shopping&t=171532137323920.8 kB
/shop/languages/shopping_en_GB.js?t=17153213732398.4 kB
/cms/3/cms.js40.6 kB
/shop/extensions/shopping-templates_4.js?t=1715321373239228.1 kB
/shop/javascript/shopping.js?t=1715321373239305.6 kB
/shop/extensions/shopping_4.js?t=1715321373239155.6 kB
/api/cms/v2/sites/cms-templates1.9 kB
Linked image files
https://www.petshop.co.uk/shop/img/petshop-2019-logo.png5.2 kB
https://www.petshop.co.uk/Homepage Banners/2023/September 2023/petshop/Brands_Logos_Strip-01.webp89.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/NM_dog_dropdown-01.webp92.8 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/beta_dog_dropdown-01.webp70.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Huntland.webp25.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Royal Canin.webp22.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Pero.webp28.6 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Hills.webp21.8 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Vitalin.webp21.0 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Eden.webp23.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Butchers.webp27.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Naturo.webp23.5 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Sale_dogdropdown_banner-01.webp49.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/iams_cat_dropdown-01.webp119.6 kB
https://www.petshop.co.uk/Homepage Banners/2024/October 2024/PS/gourmet_cat_dropdown-01.webp254.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Dog_Dropdown_Logos_Hills.webp43.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Dog_Dropdown_Logos_Royal Canin.webp53.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Dog_Dropdown_Logos_Canagan.webp54.0 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Cat_Dropdown_Logos_Dreamies.webp77.8 kB
https://www.petshop.co.uk/Homepage Banners/2024/cat dropdown logos/Applaws_Dropdown_Logo_Applaws.webp49.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Cat_Dropdown_Logos_Orijen.webp46.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Cat_Dropdown_Logos_Sanicat.webp48.4 kB
https://www.petshop.co.uk/Homepage Banners/2024/cat dropdown logos/Cat_Logo_Burgess.webp30.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Sale_dogdropdown_banner-01.webp49.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/September 2024/PS/Excel_dropdown-01.webp89.4 kB
https://www.petshop.co.uk/Homepage Banners/2024/June 2024/alpha_dropdown-01.webp271.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Animal Dreams.webp33.5 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Burgess Excel.webp60.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Chudleys.webp51.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Critters Choice.webp50.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Harringtons.webp30.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Readigrass.webp38.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Supreme .webp43.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Twitch.webp26.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Sale_dogdropdown_banner-01.webp49.7 kB
https://www.petshop.co.uk/Homepage Banners/2025/January/Peckish_flyout-01.webp99.0 kB
https://www.petshop.co.uk/Homepage Banners/2025/January/Bucktons_flyout-01.webp92.5 kB
https://www.petshop.co.uk/Homepage Banners/2023/July 2023/PageSpeed Insights Re-Uploads/Bird_Drop_Down_Banner_270x217px_Bird Food & Treats-01.webp87.2 kB
https://www.petshop.co.uk/Homepage Banners/2023/July 2023/PageSpeed Insights Re-Uploads/Bird_Drop_Down_Banner_270x217px_Feeders-01.webp60.6 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/FLYOUT-08.webp146.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/supplement_flyout.webp28.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/digestive_flyout-05.webp101.4 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/clearance_flyout.webp41.5 kB
https://www.petshop.co.uk/Autarky_Thin-01.webp43.5 kB
/core/media/media.nl?id=9262756&c=3934951&h=FTm4lyAVSOysJ7n-vgaMRwYHoQGPBulcxBz4UlVPGUifrn0u&3791037.9 kB
/core/media/media.nl?id=9262758&c=3934951&h=oKcp925AUAemFUD2wmJVgnKgV0Qhp7xmUXE8IZPxZO9eH4y2&5642456.4 kB
/core/media/media.nl?id=9262757&c=3934951&h=HYlb-UdLXO9BJfSLfgvEBQPxJcoKH3fUhzgZNL-IM-AykzX4&4057940.6 kB
/core/media/media.nl?id=9262755&c=3934951&h=JDBYnM3SaMuQyx0kipx1Bg41lOIXTQAQQ3YDvkNdRyPSltvN&3695937.0 kB
https://www.petshop.co.uk/shop/img/no_image_available.jpeg?resizeid=5&resizeh=1200&resizew=12008.7 kB
https://www.petshop.co.uk/shop/extensions/PetShopBowl/PetShop_ThemeV2_2023/23.1.6/img/dog.png8.2 kB
https://www.petshop.co.uk/shop/extensions/PetShopBowl/PetShop_ThemeV2_2023/23.1.6/img/cat.png13.1 kB
https://www.petshop.co.uk/shop/extensions/PetShopBowl/PetShop_ThemeV2_2023/23.1.6/img/small-pet.png8.2 kB
https://www.petshop.co.uk/shop/extensions/PetShopBowl/PetShop_ThemeV2_2023/23.1.6/img/bird.png11.3 kB
https://www.petshop.co.uk/shop/img/no_image_available.jpeg?resizeid=5&resizeh=1200&resizew=12008.7 kB
https://www.petshop.co.uk/shop/extensions/PetShopBowl/PetShop_ThemeV2_2023/23.1.6/img/naturals.png23.9 kB
https://www.petshop.co.uk/shop/extensions/PetShopBowl/PetShop_ThemeV2_2023/23.1.6/img/finest-range.png28.5 kB
https://www.petshop.co.uk/shop/img/no_image_available.jpeg?resizeid=5&resizeh=1200&resizew=12008.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/footer icons/PS_Footer_logo_FB -01.webp46.5 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/footer icons/PS_Footer_Twitter.webp95.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Footer_logos -03.webp95.5 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Footer_logos -04.webp63.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Footer_logos -05.webp62.1 kB
https://www.petshop.co.uk/SSP%20Applications/PetShopBowl%20Ltd/PetShopBowl%202015%20-%20Global/img/ps-logo.png7.4 kB
https://www.petshop.co.uk/SSP%20Applications/PetShopBowl%20Ltd/PetShopBowl%202015%20-%20Global/img/site-footer-european-union.png0.2 kB
https://www.petshop.co.uk/SSP%20Applications/PetShopBowl%20Ltd/PetShopBowl%202015%20-%20Global/img/site-footer-media.gif4.0 kB
https://www.petshop.co.uk/SSP%20Applications/PetShopBowl%20Ltd/PetShopBowl%202015%20-%20Global/img/site-footer-reviews.gif1.0 kB
https://www.petshop.co.uk/Homepage Banners/2023/September 2023/petshop/Brands_Logos_Strip-01.webp89.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/NM_dog_dropdown-01.webp92.8 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/beta_dog_dropdown-01.webp70.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Huntland.webp25.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Royal Canin.webp22.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Pero.webp28.6 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Hills.webp21.8 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Vitalin.webp21.0 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Eden.webp23.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Butchers.webp27.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Naturo.webp23.5 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Sale_dogdropdown_banner-01.webp49.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/iams_cat_dropdown-01.webp119.6 kB
https://www.petshop.co.uk/Homepage Banners/2024/October 2024/PS/gourmet_cat_dropdown-01.webp254.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Dog_Dropdown_Logos_Hills.webp43.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Dog_Dropdown_Logos_Royal Canin.webp53.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Dog_Dropdown_Logos_Canagan.webp54.0 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Cat_Dropdown_Logos_Dreamies.webp77.8 kB
https://www.petshop.co.uk/Homepage Banners/2024/cat dropdown logos/Applaws_Dropdown_Logo_Applaws.webp49.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Cat_Dropdown_Logos_Orijen.webp46.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Cat_Dropdown_Logos_Sanicat.webp48.4 kB
https://www.petshop.co.uk/Homepage Banners/2024/cat dropdown logos/Cat_Logo_Burgess.webp30.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Sale_dogdropdown_banner-01.webp49.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/September 2024/PS/Excel_dropdown-01.webp89.4 kB
https://www.petshop.co.uk/Homepage Banners/2024/June 2024/alpha_dropdown-01.webp271.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Animal Dreams.webp33.5 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Burgess Excel.webp60.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Chudleys.webp51.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Critters Choice.webp50.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Harringtons.webp30.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Readigrass.webp38.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Supreme .webp43.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Twitch.webp26.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Sale_dogdropdown_banner-01.webp49.7 kB
https://www.petshop.co.uk/Homepage Banners/2025/January/Peckish_flyout-01.webp99.0 kB
https://www.petshop.co.uk/Homepage Banners/2025/January/Bucktons_flyout-01.webp92.5 kB
https://www.petshop.co.uk/Homepage Banners/2023/July 2023/PageSpeed Insights Re-Uploads/Bird_Drop_Down_Banner_270x217px_Bird Food & Treats-01.webp87.2 kB
https://www.petshop.co.uk/Homepage Banners/2023/July 2023/PageSpeed Insights Re-Uploads/Bird_Drop_Down_Banner_270x217px_Feeders-01.webp60.6 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/FLYOUT-08.webp146.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/supplement_flyout.webp28.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/digestive_flyout-05.webp101.4 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/clearance_flyout.webp41.5 kB
TOTAL7 124.1 kB

Your page, including the source code, is 7 151.9 kB in size. Consider reducing the data transferred to display the page.

0 / 2

Number of requests: 120

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1


Achieved score:
2 / 5

Other


Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 955 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1


Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(34 / 65)

52.3 %

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Loading the page


URL address (destination address in case of redirection):
https://www.petshop.co.uk/

Retrieved from:
31. 12. 2024 20:20

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 2

Your URL is redirected 2 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'http://petshop.co.uk' a 'http://www.petshop.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 26 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: -

There is a robots.txt file uploaded on your site, but the sitemap address is not filled in.

1 / 2

Sitemap: -

The site map address is not filled in the robots.txt file.

0 / 2


Achieved score:
6 / 11

Content analysis


Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 234 - 256 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Welcome to PetShop.co.uk | Free UK Delivery | Online Pet Shop

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Buy pet foods and pet supplies online from the UK's friendliest online pet store. Excellent customer service and free delivery over £59.99.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Brands Drop-down</h1>
<h1>Dogs Drop-down</h1>
<h1>Cats Drop-down</h1>
<h1>Small Pets Drop-down</h1>
<h1>Birds Drop-down</h1>
<h1>Horse Drop-down</h1>
<h1>Seasonal Drop-down</h1>

Your page contains multiple H1 headings. It is best for SEO if the page contains just one H1 heading.

1 / 2

Order of headings:
               <h3>Categories
               <h3>Shop by pet
               <h3>Shop own brand
     <h1>Brands Drop-down
               <h3>Brands Banner Index
               <h3>Brands Banner Links
               <h3>Brands Banner Content
     <h1>Dogs Drop-down
               <h3>Dogs Banner Links
               <h3>Dogs Banner Content
     <h1>Cats Drop-down
               <h3>Cats Banner Links
               <h3>Cats Banner Content
     <h1>Small Pets Drop-down
               <h3>Small Pets Banner Links
               <h3>Small Pets Banner Content
     <h1>Birds Drop-down
               <h3>Birds Banner Links
               <h3>Birds Banner Content
     <h1>Horse Drop-down
               <h3>Horse Banner Links
               <h3>Horse Banner Content
     <h1>Seasonal Drop-down
               <h3>Seasonal Banner Links
               <h3>Seasonal Banner Content

The headings on your page are not in the correct order!

0 / 1

Number of headings: 25

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 109

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 14

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 955
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 7
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 155 characters. The length of all text on the page is 8419 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'All SQL was faster than 100 ms ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1


Achieved score:
16 / 24

HTML 5


Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1


Achieved score:
5 / 6

Tags for social networks


Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2


Achieved score:
0 / 10

Keyword analysis


Number of words per page: 694

Well done! Your page contains enough words. There are '694' of words on the page.

2 / 2

The most common words on the page:
food | banner | bird | sale | veterinary | content | insurance | horse | accessories | pets

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
food20x0x0x0x
banner15x0x0x15x
bird11x0x0x0x
sale10x0x0x0x
veterinary9x0x0x0x
content8x0x0x7x
insurance8x0x0x0x
horse7x0x0x3x
accessories7x0x0x0x
pets6x0x0x3x

In the title, description and headings you have few key consider adding them.

0 / 0


Achieved score:
3 / 3

Loading resources


Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 27.8 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://www.petshop.co.uk/shop/extensions/shopping_4.css?t=1715321373239106.3 kB
https://www.petshop.co.uk/shop/favicon-img/img/favicon.ico0.6 kB
https://www.petshop.co.uk/shop/manifest.json0.5 kB
https://www.petshop.co.uk/27.8 kB
Linked script files
/shop/public/shopping.environment.ssp?lang=en_GB&cur=&X-SC-Touchpoint=shopping&t=171532137323963.8 kB
/shop/public/shopping.environment.shortcache.ssp?X-SC-Touchpoint=shopping&t=171532137323920.8 kB
/shop/languages/shopping_en_GB.js?t=17153213732398.4 kB
/cms/3/cms.js40.6 kB
/shop/extensions/shopping-templates_4.js?t=1715321373239228.1 kB
/shop/javascript/shopping.js?t=1715321373239305.6 kB
/shop/extensions/shopping_4.js?t=1715321373239155.6 kB
/api/cms/v2/sites/cms-templates1.9 kB
Linked image files
https://www.petshop.co.uk/shop/img/petshop-2019-logo.png5.2 kB
https://www.petshop.co.uk/Homepage Banners/2023/September 2023/petshop/Brands_Logos_Strip-01.webp89.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/NM_dog_dropdown-01.webp92.8 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/beta_dog_dropdown-01.webp70.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Huntland.webp25.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Royal Canin.webp22.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Pero.webp28.6 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Hills.webp21.8 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Vitalin.webp21.0 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Eden.webp23.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Butchers.webp27.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Naturo.webp23.5 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Sale_dogdropdown_banner-01.webp49.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/iams_cat_dropdown-01.webp119.6 kB
https://www.petshop.co.uk/Homepage Banners/2024/October 2024/PS/gourmet_cat_dropdown-01.webp254.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Dog_Dropdown_Logos_Hills.webp43.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Dog_Dropdown_Logos_Royal Canin.webp53.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Dog_Dropdown_Logos_Canagan.webp54.0 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Cat_Dropdown_Logos_Dreamies.webp77.8 kB
https://www.petshop.co.uk/Homepage Banners/2024/cat dropdown logos/Applaws_Dropdown_Logo_Applaws.webp49.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Cat_Dropdown_Logos_Orijen.webp46.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Cat_Dropdown_Logos_Sanicat.webp48.4 kB
https://www.petshop.co.uk/Homepage Banners/2024/cat dropdown logos/Cat_Logo_Burgess.webp30.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Sale_dogdropdown_banner-01.webp49.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/September 2024/PS/Excel_dropdown-01.webp89.4 kB
https://www.petshop.co.uk/Homepage Banners/2024/June 2024/alpha_dropdown-01.webp271.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Animal Dreams.webp33.5 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Burgess Excel.webp60.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Chudleys.webp51.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Critters Choice.webp50.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Harringtons.webp30.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Readigrass.webp38.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Supreme .webp43.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Twitch.webp26.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Sale_dogdropdown_banner-01.webp49.7 kB
https://www.petshop.co.uk/Homepage Banners/2025/January/Peckish_flyout-01.webp99.0 kB
https://www.petshop.co.uk/Homepage Banners/2025/January/Bucktons_flyout-01.webp92.5 kB
https://www.petshop.co.uk/Homepage Banners/2023/July 2023/PageSpeed Insights Re-Uploads/Bird_Drop_Down_Banner_270x217px_Bird Food & Treats-01.webp87.2 kB
https://www.petshop.co.uk/Homepage Banners/2023/July 2023/PageSpeed Insights Re-Uploads/Bird_Drop_Down_Banner_270x217px_Feeders-01.webp60.6 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/FLYOUT-08.webp146.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/supplement_flyout.webp28.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/digestive_flyout-05.webp101.4 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/clearance_flyout.webp41.5 kB
https://www.petshop.co.uk/Autarky_Thin-01.webp43.5 kB
/core/media/media.nl?id=9262756&c=3934951&h=FTm4lyAVSOysJ7n-vgaMRwYHoQGPBulcxBz4UlVPGUifrn0u&3791037.9 kB
/core/media/media.nl?id=9262758&c=3934951&h=oKcp925AUAemFUD2wmJVgnKgV0Qhp7xmUXE8IZPxZO9eH4y2&5642456.4 kB
/core/media/media.nl?id=9262757&c=3934951&h=HYlb-UdLXO9BJfSLfgvEBQPxJcoKH3fUhzgZNL-IM-AykzX4&4057940.6 kB
/core/media/media.nl?id=9262755&c=3934951&h=JDBYnM3SaMuQyx0kipx1Bg41lOIXTQAQQ3YDvkNdRyPSltvN&3695937.0 kB
https://www.petshop.co.uk/shop/img/no_image_available.jpeg?resizeid=5&resizeh=1200&resizew=12008.7 kB
https://www.petshop.co.uk/shop/extensions/PetShopBowl/PetShop_ThemeV2_2023/23.1.6/img/dog.png8.2 kB
https://www.petshop.co.uk/shop/extensions/PetShopBowl/PetShop_ThemeV2_2023/23.1.6/img/cat.png13.1 kB
https://www.petshop.co.uk/shop/extensions/PetShopBowl/PetShop_ThemeV2_2023/23.1.6/img/small-pet.png8.2 kB
https://www.petshop.co.uk/shop/extensions/PetShopBowl/PetShop_ThemeV2_2023/23.1.6/img/bird.png11.3 kB
https://www.petshop.co.uk/shop/img/no_image_available.jpeg?resizeid=5&resizeh=1200&resizew=12008.7 kB
https://www.petshop.co.uk/shop/extensions/PetShopBowl/PetShop_ThemeV2_2023/23.1.6/img/naturals.png23.9 kB
https://www.petshop.co.uk/shop/extensions/PetShopBowl/PetShop_ThemeV2_2023/23.1.6/img/finest-range.png28.5 kB
https://www.petshop.co.uk/shop/img/no_image_available.jpeg?resizeid=5&resizeh=1200&resizew=12008.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/footer icons/PS_Footer_logo_FB -01.webp46.5 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/footer icons/PS_Footer_Twitter.webp95.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Footer_logos -03.webp95.5 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Footer_logos -04.webp63.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Footer_logos -05.webp62.1 kB
https://www.petshop.co.uk/SSP%20Applications/PetShopBowl%20Ltd/PetShopBowl%202015%20-%20Global/img/ps-logo.png7.4 kB
https://www.petshop.co.uk/SSP%20Applications/PetShopBowl%20Ltd/PetShopBowl%202015%20-%20Global/img/site-footer-european-union.png0.2 kB
https://www.petshop.co.uk/SSP%20Applications/PetShopBowl%20Ltd/PetShopBowl%202015%20-%20Global/img/site-footer-media.gif4.0 kB
https://www.petshop.co.uk/SSP%20Applications/PetShopBowl%20Ltd/PetShopBowl%202015%20-%20Global/img/site-footer-reviews.gif1.0 kB
https://www.petshop.co.uk/Homepage Banners/2023/September 2023/petshop/Brands_Logos_Strip-01.webp89.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/NM_dog_dropdown-01.webp92.8 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/beta_dog_dropdown-01.webp70.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Huntland.webp25.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Royal Canin.webp22.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Pero.webp28.6 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Hills.webp21.8 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Vitalin.webp21.0 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Eden.webp23.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Butchers.webp27.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/dog dropdown logos/Dog_Flyout_Logo_Naturo.webp23.5 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Sale_dogdropdown_banner-01.webp49.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/iams_cat_dropdown-01.webp119.6 kB
https://www.petshop.co.uk/Homepage Banners/2024/October 2024/PS/gourmet_cat_dropdown-01.webp254.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Dog_Dropdown_Logos_Hills.webp43.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Dog_Dropdown_Logos_Royal Canin.webp53.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Dog_Dropdown_Logos_Canagan.webp54.0 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Cat_Dropdown_Logos_Dreamies.webp77.8 kB
https://www.petshop.co.uk/Homepage Banners/2024/cat dropdown logos/Applaws_Dropdown_Logo_Applaws.webp49.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Cat_Dropdown_Logos_Orijen.webp46.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Cat_Dropdown_Logos_Sanicat.webp48.4 kB
https://www.petshop.co.uk/Homepage Banners/2024/cat dropdown logos/Cat_Logo_Burgess.webp30.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Sale_dogdropdown_banner-01.webp49.7 kB
https://www.petshop.co.uk/Homepage Banners/2024/September 2024/PS/Excel_dropdown-01.webp89.4 kB
https://www.petshop.co.uk/Homepage Banners/2024/June 2024/alpha_dropdown-01.webp271.3 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Animal Dreams.webp33.5 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Burgess Excel.webp60.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Chudleys.webp51.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Critters Choice.webp50.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Harringtons.webp30.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Readigrass.webp38.2 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Supreme .webp43.9 kB
https://www.petshop.co.uk/Homepage Banners/2024/small pet dropdown logos/SmallPets_Dropdown_Logos_Twitch.webp26.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/Feb 2024/PS/Sale_dogdropdown_banner-01.webp49.7 kB
https://www.petshop.co.uk/Homepage Banners/2025/January/Peckish_flyout-01.webp99.0 kB
https://www.petshop.co.uk/Homepage Banners/2025/January/Bucktons_flyout-01.webp92.5 kB
https://www.petshop.co.uk/Homepage Banners/2023/July 2023/PageSpeed Insights Re-Uploads/Bird_Drop_Down_Banner_270x217px_Bird Food & Treats-01.webp87.2 kB
https://www.petshop.co.uk/Homepage Banners/2023/July 2023/PageSpeed Insights Re-Uploads/Bird_Drop_Down_Banner_270x217px_Feeders-01.webp60.6 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/FLYOUT-08.webp146.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/supplement_flyout.webp28.1 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/digestive_flyout-05.webp101.4 kB
https://www.petshop.co.uk/Homepage Banners/2024/December 2024/PS/clearance_flyout.webp41.5 kB
TOTAL7 124.1 kB

Your page, including the source code, is 7 151.9 kB in size. Consider reducing the data transferred to display the page.

0 / 2

Number of requests: 120

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1


Achieved score:
2 / 5

Other


Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 955 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1


Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(34 / 65)

52.3 %