SEO test result

Last tested URL from domain lse.ac.uk:

Loading the page

URL address (destination address in case of redirection):
https://www.lse.ac.uk/

Retrieved from:
19. 12. 2024 10:29

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://lse.ac.uk' a 'https://www.lse.ac.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 22 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: -

There is a robots.txt file uploaded on your site, but the sitemap address is not filled in.

1 / 2

Sitemap: -

The site map address is not filled in the robots.txt file.

0 / 2

Achieved score:
6 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 1024 - 1046 B

The character set setting used is too late on your page. The meta charset tag should be included in the first 1024 bytes of the page. Ideally immediately after the opening head tag.

0 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: LSE

The headline has less than 4 of characters. Your page has a headline set, but it is too short.

1 / 2

Meta description: -

Your page does not have the correct meta description!

0 / 2

H1 heading:
<h1>How can we understand AI?</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
     <h1>How can we understand AI?
          <h2>Study at LSE Undergraduate, postgraduate, executiv…
          <h2>Executive Education programmes Transform the way y…
          <h2>Summer School applications are open A three-week e…
          <h2>Diversity, equity and inclusion Not bad for busine…
          <h2>Announcing our Winter Term public events programme…
          <h2>New medicines More health lost than gained
          <h2>Catch up with the LSE Events podcast Speakers in 2…
          <h2>Support for students, staff and scholars Facing di…
          <h2>Understanding global politics LSE experts help to …
          <h2>The biggest electoral year in history Mukulika Ban…
          <h2>How protests shattered Brazil's World Cup dream Cé…
          <h2>Blog highlight AI can carry out qualitative resear…
          <h2>Coffee break research Catch up with short talks yo…
          <h2>Research for the World Online research magazine
          <h2>Education and Student Experience hub Browse educat…
          <h2>LSE awarded Gold for student outcomes In the Teach…
          <h2>LSE wins Employability Champions award for Europe …
          <h2>Experience LSE from home Get to know us remotely
          <h2>Curious minds are Shaping the World Join in
          <h2>Meet our student vloggers See what it's like to be…
          <h2>Q&A with Shoshana Lauter Meet an LSE researcher
          <h2>University of the Year 2025 and more key LSE stats
          <h2>Sustainability at LSE Find out more about our work
          <h2>Our official campus video Explore LSE's home in th…
          <h2>Latest blogs Expert analysis and debate
          <h2>Find us on Instagram Join our social community
          <h2>Sign up LSE Blogs newsletter

Your page contains multiple headings and they are used in the correct order.

1 / 1

Number of headings: 28

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 17

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 58
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 36
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 1072 characters. The length of all text on the page is 4221 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Scripts ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
16 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
5 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: Article

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.lse.ac.uk/Home.aspx

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: LSE

Your page has a page title tag set, but the value is less than 4 characters. Consider extending it.

1 / 2

Page description: The London School of Economics and Political Science (LSE) is a world-leading social science specialist university, awarded University of the Year 2025.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: https://www.lse.ac.uk/lse-information/assets/images/about-LSE-general/1200x600-Two-students-at-LSE-graduation.jpg

Well done! Your page has the correct tag for the page title image.

2 / 2

Achieved score:
8 / 10

Keyword analysis

Number of words per page: 658

Well done! Your page contains enough words. There are '658' of words on the page.

2 / 2

The most common words on the page:
support | research | browser | script | does | online | students | world | events | education

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
support13x0x0x1x
research11x0x0x4x
browser10x0x0x0x
script10x0x0x0x
does10x0x0x0x
online6x0x0x3x
students6x0x0x2x
world6x0x0x3x
events5x0x0x2x
education5x0x0x3x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 46.4 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/site-elements/css/temp.css?version=12760.3 kB
/site-elements/css/lse.css?version=46350547.3 kB
/site-elements/img/touch-icon.png3.0 kB
/site-elements/img/shortcut-icon.png1.4 kB
/site-elements/img/favicon.png0.6 kB
Linked script files
/WebResource.axd?d=PjUm9HYMtFaBv1w8LgD13UIzsrcgJRMlHl1KVAzF2AgEiZAQn_RB8q1D-OpipawIamHu-r6UwDtePXpIVa2V6pnJ_gcL_OhkiR9WkXq50FLfVzbD0&t=638578406617140151&build=160110732.8 kB
/site-elements/js/vendor/modernizr.js4.1 kB
/site-elements/js/vendor/respond.js3.9 kB
/site-elements/js/vendor/jquery.js33.4 kB
/site-elements/js/vendor/masonry.min.js7.0 kB
/site-elements/js/min/RemoveChevronAfterLevelOne.js0.2 kB
/site-elements/js/min/lse.min.js46.7 kB
/site-elements/js/typeahead.bundle.exp.js14.5 kB
/site-elements/js/typeahead.autocomplete.fb.js1.9 kB
/site-elements/js/Serch-Bar-Landing2.js.js?version=40302&build=16011070.5 kB
Linked image files
/lse-information/assets/images/study-at-and-student-life/EGI-Aug22-6244-747x560.jpg200.5 kB
/lse-information/assets/images/summer-school/Exec-Education-programmes-747x560.jpg72.3 kB
/lse-information/assets/images/summer-school/Summer-School-Applications-747x560.jpg98.1 kB
/lse-information/assets/images/news/WomanWorking747x420.jpg50.8 kB
/lse-information/assets/images/events/generic-audience/event-uk-election-night-july-2024-062.jpg47.3 kB
/lse-information/assets/images/news/medications747x420.jpg77.5 kB
/Events/Events-Assets/Event-Images/Generic-Thumbnails/Claudia-Goldin.png519.2 kB
/lse-information/assets/images/study-at-and-student-life/Student-Hub-747x420.jpg69.5 kB
/Research/Assets/globalpolitics/mickcoxelections-560.jpg63.4 kB
/lse-information/assets/images/video/The-biggest-electoral-year-in-history-747x420.jpg75.3 kB
/lse-information/assets/images/video/fifa-go-home-747x420.jpg70.4 kB
/Research/Assets/Blogimages/impactbanner-420.jpg42.9 kB
/Research/Assets/showcaseimages/Research-Showcase-promo-image-AT-2023.jpg41.9 kB
/Research/Assets/rftw-images/lse-research-for-the-world-nov24-747x560.jpg462.1 kB
/about-lse/assets/education-and-student-experience/images/16-9-ratio-Students-Dec22-4802.jpg60.8 kB
/lse-information/assets/images/about-LSE-general/16-9-ratio-Graduation-at-LSE.jpg66.9 kB
/lse-information/assets/images/news/16-9-ratio-Careers-Fair-Oct22-0076.jpg61.7 kB
TOTAL2 278.1 kB

Well done! Your page, including the source code, is a reasonable 2 324.5 kB size.

2 / 2

Number of requests: 32

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1

Achieved score:
4 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 58 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(44 / 65)
67.7 %

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Loading the page

URL address (destination address in case of redirection):
https://www.lse.ac.uk/

Retrieved from:
19. 12. 2024 10:29

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://lse.ac.uk' a 'https://www.lse.ac.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 22 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: -

There is a robots.txt file uploaded on your site, but the sitemap address is not filled in.

1 / 2

Sitemap: -

The site map address is not filled in the robots.txt file.

0 / 2

Achieved score:
6 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 1024 - 1046 B

The character set setting used is too late on your page. The meta charset tag should be included in the first 1024 bytes of the page. Ideally immediately after the opening head tag.

0 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: LSE

The headline has less than 4 of characters. Your page has a headline set, but it is too short.

1 / 2

Meta description: -

Your page does not have the correct meta description!

0 / 2

H1 heading:
<h1>How can we understand AI?</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
     <h1>How can we understand AI?
          <h2>Study at LSE Undergraduate, postgraduate, executiv…
          <h2>Executive Education programmes Transform the way y…
          <h2>Summer School applications are open A three-week e…
          <h2>Diversity, equity and inclusion Not bad for busine…
          <h2>Announcing our Winter Term public events programme…
          <h2>New medicines More health lost than gained
          <h2>Catch up with the LSE Events podcast Speakers in 2…
          <h2>Support for students, staff and scholars Facing di…
          <h2>Understanding global politics LSE experts help to …
          <h2>The biggest electoral year in history Mukulika Ban…
          <h2>How protests shattered Brazil's World Cup dream Cé…
          <h2>Blog highlight AI can carry out qualitative resear…
          <h2>Coffee break research Catch up with short talks yo…
          <h2>Research for the World Online research magazine
          <h2>Education and Student Experience hub Browse educat…
          <h2>LSE awarded Gold for student outcomes In the Teach…
          <h2>LSE wins Employability Champions award for Europe …
          <h2>Experience LSE from home Get to know us remotely
          <h2>Curious minds are Shaping the World Join in
          <h2>Meet our student vloggers See what it's like to be…
          <h2>Q&A with Shoshana Lauter Meet an LSE researcher
          <h2>University of the Year 2025 and more key LSE stats
          <h2>Sustainability at LSE Find out more about our work
          <h2>Our official campus video Explore LSE's home in th…
          <h2>Latest blogs Expert analysis and debate
          <h2>Find us on Instagram Join our social community
          <h2>Sign up LSE Blogs newsletter

Your page contains multiple headings and they are used in the correct order.

1 / 1

Number of headings: 28

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 17

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 58
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 36
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 1072 characters. The length of all text on the page is 4221 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Scripts ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
16 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
5 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: Article

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.lse.ac.uk/Home.aspx

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: LSE

Your page has a page title tag set, but the value is less than 4 characters. Consider extending it.

1 / 2

Page description: The London School of Economics and Political Science (LSE) is a world-leading social science specialist university, awarded University of the Year 2025.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: https://www.lse.ac.uk/lse-information/assets/images/about-LSE-general/1200x600-Two-students-at-LSE-graduation.jpg

Well done! Your page has the correct tag for the page title image.

2 / 2

Achieved score:
8 / 10

Keyword analysis

Number of words per page: 658

Well done! Your page contains enough words. There are '658' of words on the page.

2 / 2

The most common words on the page:
support | research | browser | script | does | online | students | world | events | education

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
support13x0x0x1x
research11x0x0x4x
browser10x0x0x0x
script10x0x0x0x
does10x0x0x0x
online6x0x0x3x
students6x0x0x2x
world6x0x0x3x
events5x0x0x2x
education5x0x0x3x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 46.4 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/site-elements/css/temp.css?version=12760.3 kB
/site-elements/css/lse.css?version=46350547.3 kB
/site-elements/img/touch-icon.png3.0 kB
/site-elements/img/shortcut-icon.png1.4 kB
/site-elements/img/favicon.png0.6 kB
Linked script files
/WebResource.axd?d=PjUm9HYMtFaBv1w8LgD13UIzsrcgJRMlHl1KVAzF2AgEiZAQn_RB8q1D-OpipawIamHu-r6UwDtePXpIVa2V6pnJ_gcL_OhkiR9WkXq50FLfVzbD0&t=638578406617140151&build=160110732.8 kB
/site-elements/js/vendor/modernizr.js4.1 kB
/site-elements/js/vendor/respond.js3.9 kB
/site-elements/js/vendor/jquery.js33.4 kB
/site-elements/js/vendor/masonry.min.js7.0 kB
/site-elements/js/min/RemoveChevronAfterLevelOne.js0.2 kB
/site-elements/js/min/lse.min.js46.7 kB
/site-elements/js/typeahead.bundle.exp.js14.5 kB
/site-elements/js/typeahead.autocomplete.fb.js1.9 kB
/site-elements/js/Serch-Bar-Landing2.js.js?version=40302&build=16011070.5 kB
Linked image files
/lse-information/assets/images/study-at-and-student-life/EGI-Aug22-6244-747x560.jpg200.5 kB
/lse-information/assets/images/summer-school/Exec-Education-programmes-747x560.jpg72.3 kB
/lse-information/assets/images/summer-school/Summer-School-Applications-747x560.jpg98.1 kB
/lse-information/assets/images/news/WomanWorking747x420.jpg50.8 kB
/lse-information/assets/images/events/generic-audience/event-uk-election-night-july-2024-062.jpg47.3 kB
/lse-information/assets/images/news/medications747x420.jpg77.5 kB
/Events/Events-Assets/Event-Images/Generic-Thumbnails/Claudia-Goldin.png519.2 kB
/lse-information/assets/images/study-at-and-student-life/Student-Hub-747x420.jpg69.5 kB
/Research/Assets/globalpolitics/mickcoxelections-560.jpg63.4 kB
/lse-information/assets/images/video/The-biggest-electoral-year-in-history-747x420.jpg75.3 kB
/lse-information/assets/images/video/fifa-go-home-747x420.jpg70.4 kB
/Research/Assets/Blogimages/impactbanner-420.jpg42.9 kB
/Research/Assets/showcaseimages/Research-Showcase-promo-image-AT-2023.jpg41.9 kB
/Research/Assets/rftw-images/lse-research-for-the-world-nov24-747x560.jpg462.1 kB
/about-lse/assets/education-and-student-experience/images/16-9-ratio-Students-Dec22-4802.jpg60.8 kB
/lse-information/assets/images/about-LSE-general/16-9-ratio-Graduation-at-LSE.jpg66.9 kB
/lse-information/assets/images/news/16-9-ratio-Careers-Fair-Oct22-0076.jpg61.7 kB
TOTAL2 278.1 kB

Well done! Your page, including the source code, is a reasonable 2 324.5 kB size.

2 / 2

Number of requests: 32

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1

Achieved score:
4 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 58 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(44 / 65)
67.7 %