SEO test result

Last tested URL from domain iccs.org.uk:

Loading the page


URL address (destination address in case of redirection):
https://iccs.org.uk/

Retrieved from:
28. 12. 2024 03:54

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: OK

Well done! Both 'https://iccs.org.uk' and 'https://www.iccs.org.uk' have been redirected to the same URL.

1 / 1

URL length: 20 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://iccs.org.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: http://iccs.org.uk/sitemap_index.xml

Well done! Your site contains a valid XML sitemap.

2 / 2


Achieved score:
11 / 11

Content analysis


Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 43 - 67 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-US

Great! Your page is set to the language used.

1 / 1

Meta title: ICCS - the Interdisciplinary Centre for Conservation Science

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: We are a group of conservation scientists working on applied research at the interface of social and ecological systems.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Welcome to the Interdisciplinary Centre for Conservation Science</h1>
<h1>Catalysing Change</h1>
<h1>Conservation, Equity and Rights</h1>
<h1>Nature Positive</h1>
<h1>Species & Ecosystem Recovery</h1>
<h1>Sustainable Food</h1>
<h1>Wildlife Use & Trade</h1>

Your page contains multiple H1 headings. It is best for SEO if the page contains just one H1 heading.

1 / 2

Order of headings:
                    <h4>Updates
                    <h4>Latest Blog
                    <h4>Revolutionising conservation with AI
                    <h4>Latest Event
                    <h4>Living Planet Report 2024 - what does it mean and …
                    <h4>Research Themes
                    <h4>Catalysing Change
                    <h4>Conservation, Equity & Rights
                    <h4>Nature Positive
                    <h4>Sustainable Food
                    <h4>Species & Ecosystem Recovery
                    <h4>Wildlife Use and Trade
     <h1>Welcome to the Interdisciplinary Centre for Conser…
     <h1>Catalysing Change
     <h1>Conservation, Equity and Rights
     <h1>Nature Positive
     <h1>Species & Ecosystem Recovery
     <h1>Sustainable Food
     <h1>Wildlife Use & Trade
          <h2>About Us
          <h2>Research Themes
                    <h4>Catalysing Change
                    <h4>Conservation, Equity & Rights
                    <h4>Nature Positive
                    <h4>Species and Ecosystem Recovery
                    <h4>Sustainable Food
                    <h4>Wildlife Use and Trade
          <h2>Fellowship Programmes
          <h2>Projects
                    <h4>Dynamic Consequences of Environmental Change for W…
                    <h4>Conservation and ecology of the saiga antelope
                    <h4>HESTIA Farm Sustainability Toolkit (HESTIA FST)
                    <h4>Operation Pangolin
          <h2>Updates
                    <h4>Revolutionising conservation with AI
                    <h4>Living Planet Report 2024 – what does it mean and …
                    <h4>Quick Links
                    <h4>Research Themes
                    <h4>Contact Us
                    <h4>Follow Us

The headings on your page are not in the correct order!

0 / 1

Number of headings: 40

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 14

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 2

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 73
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 4
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: -

Your page does not have the page icon filled in.

0 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 4149 characters. The length of all text on the page is 7201 characters.

Well done! More than half of all text on the page is in paragraphs.

1 / 1

Redundant content: The page contains content in the comments: 'This website is like a Rocket, isn't it? Performan ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1


Achieved score:
16 / 24

HTML 5


Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: NO

Your page does not contain a header. Consider adding a header tag.

0 / 1

Use of footers: NO

Your page does not contain a footer. Consider adding a footer tag.

0 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1


Achieved score:
4 / 6

Tags for social networks


Language settings: en_US

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://iccs.org.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: ICCS - the Interdisciplinary Centre for Conservation Science

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: We are a group of conservation scientists working on applied research at the interface of social and ecological systems.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: http://iccs.org.uk/wp-content/uploads/2023/06/main-logo-1.png

Your site has a tag set up for the page's cover image, but it is not accessible via the encrypted HTTPS protocol. Consider placing the image at an encrypted address.

0 / 2


Achieved score:
8 / 10

Keyword analysis


Number of words per page: 1095

Well done! Your page contains enough words. There are '1095' of words on the page.

2 / 2

The most common words on the page:
more | find | conservation | research | biodiversity | vision | nature | global | food | trade

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
more28x0x0x0x
find27x0x0x0x
conservation25x1x1x7x
research16x0x1x3x
biodiversity16x0x0x0x
vision13x0x0x0x
nature12x0x0x3x
global11x0x0x0x
food9x0x0x3x
trade9x0x0x3x

In the title, description and headings you have few key consider adding them.

0 / 0


Achieved score:
3 / 3

Loading resources


Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 32.5 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://iccs.org.uk/xmlrpc.php0.7 kB
https://iccs.org.uk/wp-content/themes/iccs/assets/fonts/AvenirNextLTPro-Bold.otf69.8 kB
https://iccs.org.uk/wp-content/themes/iccs/assets/fonts/AvenirNextLTPro-Medium.otf68.5 kB
https://iccs.org.uk/32.5 kB
https://iccs.org.uk/feed/30.0 kB
https://iccs.org.uk/comments/feed/1.3 kB
https://iccs.org.uk/wp-json/17.9 kB
https://iccs.org.uk/wp-json/wp/v2/pages/23.6 kB
https://iccs.org.uk/xmlrpc.php?rsd0.7 kB
https://iccs.org.uk/32.5 kB
https://iccs.org.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Ficcs.org.uk%2F2.3 kB
https://iccs.org.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Ficcs.org.uk%2F&format=xml2.3 kB
Linked script files
https://iccs.org.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.131.1 kB
https://iccs.org.uk/wp-content/plugins/facetwp/assets/js/dist/front.min.js?ver=4.2.89.9 kB
https://iccs.org.uk/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js3.8 kB
Linked image files
https://iccs.org.uk/wp-content/uploads/2023/06/main-logo-1.png231.8 kB
/wp-content/uploads/2023/07/university-of-oxford-logo-1-2.png15.4 kB
https://iccs.org.uk/wp-content/uploads/2023/07/amy-300x300.jpeg14.8 kB
https://iccs.org.uk/wp-content/uploads/2023/07/lucy-300x200.jpeg18.4 kB
32.5 kB
32.5 kB
https://iccs.org.uk/wp-content/uploads/2023/07/amy-300x300.jpeg14.8 kB
https://iccs.org.uk/wp-content/uploads/2023/06/main-logo-1.png231.8 kB
TOTAL898.7 kB

Well done! Your page, including the source code, is a reasonable 931.2 kB size.

2 / 2

Number of requests: 23

Well done! Your page needs a reasonable number of requests to load.

1 / 1


Achieved score:
5 / 5

Other


Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages:
ErrorURL
404https://iccs.org.uk/conservation-social-justice/
https://iccs.org.uk/wildlife-use-and-trade/
Note: Only 30 of randomly selected internal links were tested. Your page contains 73 of internal links.

Your page contains links that lead to pages that end up with one of the 4xx or 5xx errors.

0 / 1


Achieved score:
3 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(50 / 65)

76.9 %

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Loading the page


URL address (destination address in case of redirection):
https://iccs.org.uk/

Retrieved from:
28. 12. 2024 03:54

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: OK

Well done! Both 'https://iccs.org.uk' and 'https://www.iccs.org.uk' have been redirected to the same URL.

1 / 1

URL length: 20 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://iccs.org.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: http://iccs.org.uk/sitemap_index.xml

Well done! Your site contains a valid XML sitemap.

2 / 2


Achieved score:
11 / 11

Content analysis


Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 43 - 67 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-US

Great! Your page is set to the language used.

1 / 1

Meta title: ICCS - the Interdisciplinary Centre for Conservation Science

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: We are a group of conservation scientists working on applied research at the interface of social and ecological systems.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Welcome to the Interdisciplinary Centre for Conservation Science</h1>
<h1>Catalysing Change</h1>
<h1>Conservation, Equity and Rights</h1>
<h1>Nature Positive</h1>
<h1>Species & Ecosystem Recovery</h1>
<h1>Sustainable Food</h1>
<h1>Wildlife Use & Trade</h1>

Your page contains multiple H1 headings. It is best for SEO if the page contains just one H1 heading.

1 / 2

Order of headings:
                    <h4>Updates
                    <h4>Latest Blog
                    <h4>Revolutionising conservation with AI
                    <h4>Latest Event
                    <h4>Living Planet Report 2024 - what does it mean and …
                    <h4>Research Themes
                    <h4>Catalysing Change
                    <h4>Conservation, Equity & Rights
                    <h4>Nature Positive
                    <h4>Sustainable Food
                    <h4>Species & Ecosystem Recovery
                    <h4>Wildlife Use and Trade
     <h1>Welcome to the Interdisciplinary Centre for Conser…
     <h1>Catalysing Change
     <h1>Conservation, Equity and Rights
     <h1>Nature Positive
     <h1>Species & Ecosystem Recovery
     <h1>Sustainable Food
     <h1>Wildlife Use & Trade
          <h2>About Us
          <h2>Research Themes
                    <h4>Catalysing Change
                    <h4>Conservation, Equity & Rights
                    <h4>Nature Positive
                    <h4>Species and Ecosystem Recovery
                    <h4>Sustainable Food
                    <h4>Wildlife Use and Trade
          <h2>Fellowship Programmes
          <h2>Projects
                    <h4>Dynamic Consequences of Environmental Change for W…
                    <h4>Conservation and ecology of the saiga antelope
                    <h4>HESTIA Farm Sustainability Toolkit (HESTIA FST)
                    <h4>Operation Pangolin
          <h2>Updates
                    <h4>Revolutionising conservation with AI
                    <h4>Living Planet Report 2024 – what does it mean and …
                    <h4>Quick Links
                    <h4>Research Themes
                    <h4>Contact Us
                    <h4>Follow Us

The headings on your page are not in the correct order!

0 / 1

Number of headings: 40

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 14

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 2

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 73
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 4
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: -

Your page does not have the page icon filled in.

0 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 4149 characters. The length of all text on the page is 7201 characters.

Well done! More than half of all text on the page is in paragraphs.

1 / 1

Redundant content: The page contains content in the comments: 'This website is like a Rocket, isn't it? Performan ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1


Achieved score:
16 / 24

HTML 5


Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: NO

Your page does not contain a header. Consider adding a header tag.

0 / 1

Use of footers: NO

Your page does not contain a footer. Consider adding a footer tag.

0 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1


Achieved score:
4 / 6

Tags for social networks


Language settings: en_US

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://iccs.org.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: ICCS - the Interdisciplinary Centre for Conservation Science

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: We are a group of conservation scientists working on applied research at the interface of social and ecological systems.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: http://iccs.org.uk/wp-content/uploads/2023/06/main-logo-1.png

Your site has a tag set up for the page's cover image, but it is not accessible via the encrypted HTTPS protocol. Consider placing the image at an encrypted address.

0 / 2


Achieved score:
8 / 10

Keyword analysis


Number of words per page: 1095

Well done! Your page contains enough words. There are '1095' of words on the page.

2 / 2

The most common words on the page:
more | find | conservation | research | biodiversity | vision | nature | global | food | trade

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
more28x0x0x0x
find27x0x0x0x
conservation25x1x1x7x
research16x0x1x3x
biodiversity16x0x0x0x
vision13x0x0x0x
nature12x0x0x3x
global11x0x0x0x
food9x0x0x3x
trade9x0x0x3x

In the title, description and headings you have few key consider adding them.

0 / 0


Achieved score:
3 / 3

Loading resources


Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 32.5 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://iccs.org.uk/xmlrpc.php0.7 kB
https://iccs.org.uk/wp-content/themes/iccs/assets/fonts/AvenirNextLTPro-Bold.otf69.8 kB
https://iccs.org.uk/wp-content/themes/iccs/assets/fonts/AvenirNextLTPro-Medium.otf68.5 kB
https://iccs.org.uk/32.5 kB
https://iccs.org.uk/feed/30.0 kB
https://iccs.org.uk/comments/feed/1.3 kB
https://iccs.org.uk/wp-json/17.9 kB
https://iccs.org.uk/wp-json/wp/v2/pages/23.6 kB
https://iccs.org.uk/xmlrpc.php?rsd0.7 kB
https://iccs.org.uk/32.5 kB
https://iccs.org.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Ficcs.org.uk%2F2.3 kB
https://iccs.org.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Ficcs.org.uk%2F&format=xml2.3 kB
Linked script files
https://iccs.org.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.131.1 kB
https://iccs.org.uk/wp-content/plugins/facetwp/assets/js/dist/front.min.js?ver=4.2.89.9 kB
https://iccs.org.uk/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js3.8 kB
Linked image files
https://iccs.org.uk/wp-content/uploads/2023/06/main-logo-1.png231.8 kB
/wp-content/uploads/2023/07/university-of-oxford-logo-1-2.png15.4 kB
https://iccs.org.uk/wp-content/uploads/2023/07/amy-300x300.jpeg14.8 kB
https://iccs.org.uk/wp-content/uploads/2023/07/lucy-300x200.jpeg18.4 kB
32.5 kB
32.5 kB
https://iccs.org.uk/wp-content/uploads/2023/07/amy-300x300.jpeg14.8 kB
https://iccs.org.uk/wp-content/uploads/2023/06/main-logo-1.png231.8 kB
TOTAL898.7 kB

Well done! Your page, including the source code, is a reasonable 931.2 kB size.

2 / 2

Number of requests: 23

Well done! Your page needs a reasonable number of requests to load.

1 / 1


Achieved score:
5 / 5

Other


Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages:
ErrorURL
404https://iccs.org.uk/conservation-social-justice/
https://iccs.org.uk/wildlife-use-and-trade/
Note: Only 30 of randomly selected internal links were tested. Your page contains 73 of internal links.

Your page contains links that lead to pages that end up with one of the 4xx or 5xx errors.

0 / 1


Achieved score:
3 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(50 / 65)

76.9 %