SEO test result

Last tested URL from domain hersey.co.uk:

Loading the page

URL address (destination address in case of redirection):
https://www.hersey.co.uk/

Retrieved from:
11. 9. 2024 06:36

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://hersey.co.uk' a 'https://www.hersey.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 25 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.hersey.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.hersey.co.uk/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
9 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 60 - 82 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en

Great! Your page is set to the language used.

1 / 1

Meta title: Visa

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Silver jewellery and gifts direct from the factory. Hersey & Son Silversmiths offer a high quality range of hallmarked sterling silver at fantastic prices. Our engravers can personalise your gifts and we offer speedy delivery and friendly customer service. Don't settle for second best, order from Hersey & Son today!

The meta description has more than 255 of characters. Your page has a meta description set, but it is too long.

1 / 2

H1 heading:
<h1></h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
          <h2>Your cart is empty
          <h2>Your cart
          <h2>Subtotal
               <h3>HALLMARK GUARANTEE
               <h3>+44 (0)1932 225989
               <h3>FREE DELIVERY OVER £50
               <h3>60 DAY RETURN POLICY
     <h1>
          <h2>GIFTS
          <h2>WOMEN
          <h2>SILVERWARE
          <h2>MEN
          <h2>CHILDREN
          <h2>WHY CHOOSE HERSEY?
               <h3>FREE Delivery on orders over £50
               <h3>Expert Engraving
               <h3>A Company With History
               <h3>Quality Guaranteed
          <h2>WHAT OUR CUSTOMERS THINK OF US
          <h2>HISTORY OF HERSEY & SON
          <h2>M. C. Hersey & Son are Silversmiths based in Londo…
          <h2>AS SEEN IN...
          <h2>Recently Viewed
          <h2>SHOPPING WITH US
          <h2>ALL ABOUT HERSEY
          <h2>CONNECT WITH US
          <h2>NEWSLETTER
          <h2>Country/region
          <h2>Country/region

The headings on your page are not in the correct order!

0 / 1

Number of headings: 29

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 43

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 14

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 218
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 8
  • Number of external nofollow links: 1

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 806 characters. The length of all text on the page is 15198 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'END sections: footer-group ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
16 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
6 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.hersey.co.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Silver Jewellery and Silver Gifts Direct | Hersey & Son Silversmiths

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Silver jewellery and gifts direct from the factory. Hersey & Son Silversmiths offer a high quality range of hallmarked sterling silver at fantastic prices. Our engravers can personalise your gifts and we offer speedy delivery and friendly customer service. Don't settle for second best, order from Hersey & Son today!

Your page has a page description tag set, but its value is greater than 255 characters. Consider shortening it.

1 / 2

Setting the cover image: http://www.hersey.co.uk/cdn/shop/files/hersey_logo-svg.svg?height=628&pad_color=fff&v=1684504417&width=1200

Your site has a tag set up for the page's cover image, but it is not accessible via the encrypted HTTPS protocol. Consider placing the image at an encrypted address.

0 / 2

Achieved score:
6 / 10

Keyword analysis

Number of words per page: 1738

Well done! Your page contains enough words. There are '1738' of words on the page.

2 / 2

The most common words on the page:
gifts | 0px; | silver | paddingtop | paddingbottom | bracelets | men's | media | minwidth | necklaces

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
gifts48x1x2x2x
0px;39x0x0x0x
silver24x2x2x2x
paddingtop22x0x0x0x
paddingbottom22x0x0x0x
bracelets22x0x0x0x
men's20x0x0x0x
media15x0x0x0x
minwidth14x0x0x0x
necklaces14x0x0x0x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 72.2 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://www.hersey.co.uk/72.6 kB
Linked script files
/checkouts/internal/preloads.js?locale=en-GB2.1 kB
https://www.hersey.co.uk/cdn/shopifycloud/perf-kit/shopify-perf-kit-1.0.0.min.js7.5 kB
Linked image files
"+product.featured_image+"61.6 kB
72.6 kB
TOTAL216.3 kB

Well done! Your page, including the source code, is a reasonable 288.6 kB size.

2 / 2

Number of requests: 5

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:
5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 222 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(49 / 65)
75.4 %

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Loading the page

URL address (destination address in case of redirection):
https://www.hersey.co.uk/

Retrieved from:
11. 9. 2024 06:36

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://hersey.co.uk' a 'https://www.hersey.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 25 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.hersey.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.hersey.co.uk/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
9 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 60 - 82 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en

Great! Your page is set to the language used.

1 / 1

Meta title: Visa

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Silver jewellery and gifts direct from the factory. Hersey & Son Silversmiths offer a high quality range of hallmarked sterling silver at fantastic prices. Our engravers can personalise your gifts and we offer speedy delivery and friendly customer service. Don't settle for second best, order from Hersey & Son today!

The meta description has more than 255 of characters. Your page has a meta description set, but it is too long.

1 / 2

H1 heading:
<h1></h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
          <h2>Your cart is empty
          <h2>Your cart
          <h2>Subtotal
               <h3>HALLMARK GUARANTEE
               <h3>+44 (0)1932 225989
               <h3>FREE DELIVERY OVER £50
               <h3>60 DAY RETURN POLICY
     <h1>
          <h2>GIFTS
          <h2>WOMEN
          <h2>SILVERWARE
          <h2>MEN
          <h2>CHILDREN
          <h2>WHY CHOOSE HERSEY?
               <h3>FREE Delivery on orders over £50
               <h3>Expert Engraving
               <h3>A Company With History
               <h3>Quality Guaranteed
          <h2>WHAT OUR CUSTOMERS THINK OF US
          <h2>HISTORY OF HERSEY & SON
          <h2>M. C. Hersey & Son are Silversmiths based in Londo…
          <h2>AS SEEN IN...
          <h2>Recently Viewed
          <h2>SHOPPING WITH US
          <h2>ALL ABOUT HERSEY
          <h2>CONNECT WITH US
          <h2>NEWSLETTER
          <h2>Country/region
          <h2>Country/region

The headings on your page are not in the correct order!

0 / 1

Number of headings: 29

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 43

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: 14

Your page contains images that do not have a filled in caption (alt attribute).

0 / 1

Number of links:
  • Number of internal follow links: 218
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 8
  • Number of external nofollow links: 1

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 806 characters. The length of all text on the page is 15198 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'END sections: footer-group ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
16 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
6 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.hersey.co.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Silver Jewellery and Silver Gifts Direct | Hersey & Son Silversmiths

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Silver jewellery and gifts direct from the factory. Hersey & Son Silversmiths offer a high quality range of hallmarked sterling silver at fantastic prices. Our engravers can personalise your gifts and we offer speedy delivery and friendly customer service. Don't settle for second best, order from Hersey & Son today!

Your page has a page description tag set, but its value is greater than 255 characters. Consider shortening it.

1 / 2

Setting the cover image: http://www.hersey.co.uk/cdn/shop/files/hersey_logo-svg.svg?height=628&pad_color=fff&v=1684504417&width=1200

Your site has a tag set up for the page's cover image, but it is not accessible via the encrypted HTTPS protocol. Consider placing the image at an encrypted address.

0 / 2

Achieved score:
6 / 10

Keyword analysis

Number of words per page: 1738

Well done! Your page contains enough words. There are '1738' of words on the page.

2 / 2

The most common words on the page:
gifts | 0px; | silver | paddingtop | paddingbottom | bracelets | men's | media | minwidth | necklaces

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
gifts48x1x2x2x
0px;39x0x0x0x
silver24x2x2x2x
paddingtop22x0x0x0x
paddingbottom22x0x0x0x
bracelets22x0x0x0x
men's20x0x0x0x
media15x0x0x0x
minwidth14x0x0x0x
necklaces14x0x0x0x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 72.2 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://www.hersey.co.uk/72.6 kB
Linked script files
/checkouts/internal/preloads.js?locale=en-GB2.1 kB
https://www.hersey.co.uk/cdn/shopifycloud/perf-kit/shopify-perf-kit-1.0.0.min.js7.5 kB
Linked image files
"+product.featured_image+"61.6 kB
72.6 kB
TOTAL216.3 kB

Well done! Your page, including the source code, is a reasonable 288.6 kB size.

2 / 2

Number of requests: 5

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:
5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 222 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(49 / 65)
75.4 %