SEO test result

Last tested URL from domain hepi.ac.uk:

https://hepi.ac.uk

Loading the page

URL address (destination address in case of redirection):
https://www.hepi.ac.uk/

Retrieved from:
1. 9. 2024 13:51

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://hepi.ac.uk' a 'https://www.hepi.ac.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 23 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.hepi.ac.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.hepi.ac.uk/sitemap_index.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:

9 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 186 - 208 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: HEPI - The UK's only independent think tank devoted to higher education.

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: The UK's only independent think tank devoted to higher education.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading: -

Your page does not contain an H1 level heading!

0 / 2

Order of headings:
          <h2>Latest Blogs
          <h2>Global collaboration is key to driving digital tra…
          <h2>Staff-student partnership research and navigating …
          <h2>Creditworthy: how to fix the LLE
          <h2>What happened the last time Labour wrestled with e…
          <h2>A Tale of Two Mergers
          <h2>Latest News
          <h2>Down with the world-class university: How our busi…
          <h2>The characteristics and career pathways of third-s…
          <h2>New report urges renewed focus on advancing the ca…
          <h2>New report by HEPI and the GW4 Alliance (Bath, Bri…
          <h2>Research reveals new optimism among university app…
          <h2>Subscribe via email

The headings on your page are not in the correct order!

0 / 1

Number of headings: 13

Well done! Your page contains a reasonable amount of headlines.

1 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 23

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:

Number of internal follow links: 24
Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:

Number of external follow links: 2
Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 374 characters. The length of all text on the page is 3608 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: -

Well done! Your site contains no superfluous content.

1 / 1

Achieved score:

19 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:

5 / 6

Tags for social networks

Language settings: en_GB

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.hepi.ac.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: HEPI: Higher Education Policy Institute

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: The UK's only independent think tank devoted to higher education.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: https://i0.wp.com/www.hepi.ac.uk/wp-content/uploads/2019/02/hepi-logo-1.jpg?fit=1500%2C1026&ssl=1

Well done! Your page has the correct tag for the page title image.

2 / 2

Achieved score:

10 / 10

Keyword analysis

Number of words per page: 526

Well done! Your page contains enough words. There are '526' of words on the page.

2 / 2

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:

	total number	in the caption	in the description	in the headings
2024	11x	0x	0x	0x
august	8x	0x	0x	0x
higher	7x	1x	1x	2x
research	6x	0x	0x	3x
report	5x	0x	0x	2x
universities	5x	0x	0x	2x
with	5x	0x	0x	2x
hepi	5x	1x	0x	1x
education	4x	1x	1x	3x
email	3x	0x	0x	1x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:

3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 9.7 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:

Linked files
https://www.hepi.ac.uk/wp-content/cache/autoptimize/css/autoptimize_842b9d69d4a3744738f7516207e73643.css	48.5 kB
https://www.hepi.ac.uk/	9.6 kB
https://www.hepi.ac.uk/page/2/	9.4 kB
https://www.hepi.ac.uk/wp-json/	27.6 kB
https://www.hepi.ac.uk/xmlrpc.php?rsd	0.9 kB
Linked script files
https://www.hepi.ac.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	32.3 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js	1.4 kB
https://www.hepi.ac.uk/wp-content/plugins/autoptimize/classes/external/js/lazysizes.min.js?ao_version=3.1.12	5.3 kB
https://www.hepi.ac.uk/wp-content/cache/autoptimize/js/autoptimize_89340debc993168ad8599503ecc816b9.js	9.1 kB
Linked image files
https://www.hepi.ac.uk/wp-content/themes/hepi/img/logo-gold-20th.svg	3.4 kB
https://www.hepi.ac.uk/wp-content/themes/hepi/img/logo-prospect.png	7.8 kB
TOTAL	155.3 kB

Well done! Your page, including the source code, is a reasonable 165.0 kB size.

2 / 2

Number of requests: 11

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:

5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:

4 / 6

SEO test result

View the SEO test log Download the SEO test report

Achieved score:

(55 / 65)

84.6 %

Our type for linkbuilding

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info@seolight.com

Loading the page

URL address (destination address in case of redirection):
https://www.hepi.ac.uk/

Retrieved from:
1. 9. 2024 13:51

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://hepi.ac.uk' a 'https://www.hepi.ac.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 23 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.hepi.ac.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.hepi.ac.uk/sitemap_index.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:

9 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 186 - 208 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: HEPI - The UK's only independent think tank devoted to higher education.

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: The UK's only independent think tank devoted to higher education.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading: -

Your page does not contain an H1 level heading!

0 / 2

The headings on your page are not in the correct order!

0 / 1

Number of headings: 13

Well done! Your page contains a reasonable amount of headlines.

1 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 23

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:

Number of internal follow links: 24
Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:

Number of external follow links: 2
Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 374 characters. The length of all text on the page is 3608 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: -

Well done! Your site contains no superfluous content.

1 / 1

Achieved score:

19 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:

5 / 6

Tags for social networks

Language settings: en_GB

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.hepi.ac.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: HEPI: Higher Education Policy Institute

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: The UK's only independent think tank devoted to higher education.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: https://i0.wp.com/www.hepi.ac.uk/wp-content/uploads/2019/02/hepi-logo-1.jpg?fit=1500%2C1026&ssl=1

Well done! Your page has the correct tag for the page title image.

2 / 2

Achieved score:

10 / 10

Keyword analysis

Number of words per page: 526

Well done! Your page contains enough words. There are '526' of words on the page.

2 / 2

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:

	total number	in the caption	in the description	in the headings
2024	11x	0x	0x	0x
august	8x	0x	0x	0x
higher	7x	1x	1x	2x
research	6x	0x	0x	3x
report	5x	0x	0x	2x
universities	5x	0x	0x	2x
with	5x	0x	0x	2x
hepi	5x	1x	0x	1x
education	4x	1x	1x	3x
email	3x	0x	0x	1x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:

3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 9.7 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:

Linked files
https://www.hepi.ac.uk/wp-content/cache/autoptimize/css/autoptimize_842b9d69d4a3744738f7516207e73643.css	48.5 kB
https://www.hepi.ac.uk/	9.6 kB
https://www.hepi.ac.uk/page/2/	9.4 kB
https://www.hepi.ac.uk/wp-json/	27.6 kB
https://www.hepi.ac.uk/xmlrpc.php?rsd	0.9 kB
Linked script files
https://www.hepi.ac.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	32.3 kB
/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js	1.4 kB
https://www.hepi.ac.uk/wp-content/plugins/autoptimize/classes/external/js/lazysizes.min.js?ao_version=3.1.12	5.3 kB
https://www.hepi.ac.uk/wp-content/cache/autoptimize/js/autoptimize_89340debc993168ad8599503ecc816b9.js	9.1 kB
Linked image files
https://www.hepi.ac.uk/wp-content/themes/hepi/img/logo-gold-20th.svg	3.4 kB
https://www.hepi.ac.uk/wp-content/themes/hepi/img/logo-prospect.png	7.8 kB
TOTAL	155.3 kB

Well done! Your page, including the source code, is a reasonable 165.0 kB size.

2 / 2

Number of requests: 11

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:

5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:

4 / 6

SEO test result

View the SEO test log Download the SEO test report

Achieved score:

(55 / 65)

84.6 %

SEO test result

Loading the page

Content analysis

HTML 5

Tags for social networks

Keyword analysis

Loading resources

Other

SEO test result

Our type for linkbuilding

Contact form

Loading the page

Content analysis

HTML 5

Tags for social networks

Keyword analysis

Loading resources

Other

SEO test result