SEO test result

Last tested URL from domain buynothingday.co.uk:

Loading the page

URL address (destination address in case of redirection):
http://buynothingday.co.uk/

Retrieved from:
17. 9. 2024 03:55

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: http

Your URL does not use the encrypted HTTPS protocol! Consider using encryption to connect to your web server.

0 / 1

Redirect to: Error

Obě adresy 'http://buynothingday.co.uk' a 'http://www.buynothingday.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 27 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: - [HTTP 500]

There is no robots.txt file uploaded on your site.

0 / 2

Sitemap: -

The site map address is not filled in the robots.txt file.

0 / 2

Achieved score:
5 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 146 - 168 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: BUY NOTHING DAY - NOVEMBER 24th 2023

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Buy Nothing Day is a 24 hour detox from consumerism and an opportunity for you to tune into the impact we have on the environment through shopping.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>BLACK FRIDAY IS ABOUT SHOPPING,YOU CAN DO NOTHING ABOUT IT!</h1>
<h1>What is BUY NOTHING DAY?</h1>
<h1>What is THE POINT?</h1>
<h1>How DO I TAKE PART?</h1>

Your page contains multiple H1 headings. It is best for SEO if the page contains just one H1 heading.

1 / 2

Order of headings:
     <h1>BLACK FRIDAY IS ABOUT SHOPPING,YOU CAN DO NOTHING …
     <h1>What is BUY NOTHING DAY?
     <h1>What is THE POINT?
     <h1>How DO I TAKE PART?
          <h2>TAKE ACTION!
          <h2>TOOLKIT
          <h2>BUY NOTHING DAY HISTORY
          <h2>MEDIA ENQUIRIES

Your page contains multiple headings and they are used in the correct order.

1 / 1

Number of headings: 8

Well done! Your page contains a reasonable amount of headlines.

1 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 12

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 8
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 2
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: -

Your page does not have the page icon filled in.

0 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 6800 characters. The length of all text on the page is 7089 characters.

Well done! More than half of all text on the page is in paragraphs.

1 / 1

Redundant content: -

Well done! Your site contains no superfluous content.

1 / 1

Achieved score:
20 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: NO

Your page does not contain navigation. Consider adding the nav tag.

0 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
5 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: http://www.buynothingday.co.uk

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Buy Nothing Day

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: 24 hour detox from consumerism.

Your page has a page description tag set, but its value is less than 50 characters. Consider extending it.

1 / 2

Setting the cover image: http://www.buynothingday.co.uk/images/buy-nothing-day-poster-header.jpg

Your site has a tag set up for the page's cover image, but it is not accessible via the encrypted HTTPS protocol. Consider placing the image at an encrypted address.

0 / 2

Achieved score:
6 / 10

Keyword analysis

Number of words per page: 1175

Well done! Your page contains enough words. There are '1175' of words on the page.

2 / 2

The most common words on the page:
nothing | packaging | download | take | from | fashion | countries | people | environment | shopping

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
nothing14x1x1x3x
packaging11x0x0x0x
download9x0x0x0x
take8x0x0x2x
from7x0x1x0x
fashion7x0x0x0x
countries7x0x0x0x
people7x0x0x0x
environment7x0x1x0x
shopping6x0x1x0x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 6.1 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
nicepage.css106.7 kB
BUY-NOTHING-DAY.css2.6 kB
Linked script files
jquery.js30.9 kB
nicepage.js71.5 kB
Linked image files
images/buy-nothing-day-header-logo41.svg10.6 kB
images/buy-nothing-day-shop-less-live-more-cup6.png1 565.9 kB
images/buy-nothing-day-packaging-detox-serum2.png581.5 kB
images/buy-nothing-day-shop-less-live-more-sneaker.png1 271.6 kB
images/BUY-NOTHING-DAY-BLACK-FRIDAY2x.png87.9 kB
images/BUY-NOTHING-DAY-TROLLY.png171.6 kB
images/BUY-NOTHING-DAY-THIS-IS-NOT-AN-ADVERT2x.png63.3 kB
images/WORK-SHOP-BUY-NOTHING-DAY2xcopy.png57.7 kB
images/CAFFE-ZERO-BUY-NOTHING-DAY.png51.4 kB
images/McNo-BUY-NOTHING-DAY.png67.8 kB
images/VICE-BUY-NOTHING-DAY.png54.9 kB
images/buy-nothing-day-amazero2x.png59.9 kB
TOTAL4 256.0 kB

Your page, including the source code, is 4 262.1 kB in size. Consider reducing the data transferred to display the page.

0 / 2

Number of requests: 16

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:
3 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(44 / 65)
67.7 %

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Loading the page

URL address (destination address in case of redirection):
http://buynothingday.co.uk/

Retrieved from:
17. 9. 2024 03:55

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: http

Your URL does not use the encrypted HTTPS protocol! Consider using encryption to connect to your web server.

0 / 1

Redirect to: Error

Obě adresy 'http://buynothingday.co.uk' a 'http://www.buynothingday.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 27 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: - [HTTP 500]

There is no robots.txt file uploaded on your site.

0 / 2

Sitemap: -

The site map address is not filled in the robots.txt file.

0 / 2

Achieved score:
5 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 146 - 168 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: BUY NOTHING DAY - NOVEMBER 24th 2023

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Buy Nothing Day is a 24 hour detox from consumerism and an opportunity for you to tune into the impact we have on the environment through shopping.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>BLACK FRIDAY IS ABOUT SHOPPING,YOU CAN DO NOTHING ABOUT IT!</h1>
<h1>What is BUY NOTHING DAY?</h1>
<h1>What is THE POINT?</h1>
<h1>How DO I TAKE PART?</h1>

Your page contains multiple H1 headings. It is best for SEO if the page contains just one H1 heading.

1 / 2

Order of headings:
     <h1>BLACK FRIDAY IS ABOUT SHOPPING,YOU CAN DO NOTHING …
     <h1>What is BUY NOTHING DAY?
     <h1>What is THE POINT?
     <h1>How DO I TAKE PART?
          <h2>TAKE ACTION!
          <h2>TOOLKIT
          <h2>BUY NOTHING DAY HISTORY
          <h2>MEDIA ENQUIRIES

Your page contains multiple headings and they are used in the correct order.

1 / 1

Number of headings: 8

Well done! Your page contains a reasonable amount of headlines.

1 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 12

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 8
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 2
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: -

Your page does not have the page icon filled in.

0 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 6800 characters. The length of all text on the page is 7089 characters.

Well done! More than half of all text on the page is in paragraphs.

1 / 1

Redundant content: -

Well done! Your site contains no superfluous content.

1 / 1

Achieved score:
20 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: NO

Your page does not contain navigation. Consider adding the nav tag.

0 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
5 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: http://www.buynothingday.co.uk

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Buy Nothing Day

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: 24 hour detox from consumerism.

Your page has a page description tag set, but its value is less than 50 characters. Consider extending it.

1 / 2

Setting the cover image: http://www.buynothingday.co.uk/images/buy-nothing-day-poster-header.jpg

Your site has a tag set up for the page's cover image, but it is not accessible via the encrypted HTTPS protocol. Consider placing the image at an encrypted address.

0 / 2

Achieved score:
6 / 10

Keyword analysis

Number of words per page: 1175

Well done! Your page contains enough words. There are '1175' of words on the page.

2 / 2

The most common words on the page:
nothing | packaging | download | take | from | fashion | countries | people | environment | shopping

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
nothing14x1x1x3x
packaging11x0x0x0x
download9x0x0x0x
take8x0x0x2x
from7x0x1x0x
fashion7x0x0x0x
countries7x0x0x0x
people7x0x0x0x
environment7x0x1x0x
shopping6x0x1x0x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 6.1 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
nicepage.css106.7 kB
BUY-NOTHING-DAY.css2.6 kB
Linked script files
jquery.js30.9 kB
nicepage.js71.5 kB
Linked image files
images/buy-nothing-day-header-logo41.svg10.6 kB
images/buy-nothing-day-shop-less-live-more-cup6.png1 565.9 kB
images/buy-nothing-day-packaging-detox-serum2.png581.5 kB
images/buy-nothing-day-shop-less-live-more-sneaker.png1 271.6 kB
images/BUY-NOTHING-DAY-BLACK-FRIDAY2x.png87.9 kB
images/BUY-NOTHING-DAY-TROLLY.png171.6 kB
images/BUY-NOTHING-DAY-THIS-IS-NOT-AN-ADVERT2x.png63.3 kB
images/WORK-SHOP-BUY-NOTHING-DAY2xcopy.png57.7 kB
images/CAFFE-ZERO-BUY-NOTHING-DAY.png51.4 kB
images/McNo-BUY-NOTHING-DAY.png67.8 kB
images/VICE-BUY-NOTHING-DAY.png54.9 kB
images/buy-nothing-day-amazero2x.png59.9 kB
TOTAL4 256.0 kB

Your page, including the source code, is 4 262.1 kB in size. Consider reducing the data transferred to display the page.

0 / 2

Number of requests: 16

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:
3 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(44 / 65)
67.7 %