SEO test result

Last tested URL from domain bupa.co.uk:

Loading the page

URL address (destination address in case of redirection):
https://www.bupa.co.uk/

Retrieved from:
3. 7. 2024 10:29

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: OK

Well done! Both 'https://bupa.co.uk/' and 'https://www.bupa.co.uk/' have been redirected to the same URL.

1 / 1

URL length: 23 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.bupa.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.bupa.co.uk/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
11 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 67 - 89 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Private healthcare | Bupa UK

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Bupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Private healthcare</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
     <h1>Private healthcare
          <h2>What can we help you with today?
               <h3>Health Insurance
               <h3>Pay as you go healthcare
               <h3>Dental services
               <h3>Care homes
               <h3>Health cash plans
               <h3>
               <h3>Free health information
          <h2>With Bupa, family comes first
               <h3>Health insurance for all the family
               <h3>Free Dental Plan with small business health insura…
               <h3>GP subscriptions to suit you
               <h3>Our customer care team can help start your care jo…
               <h3>Don’t let anxiety stop you from looking after your…
               <h3>Picture of Health
          <h2>Keep it simple with a digital account
          <h2>Your health in your hands
               <h3>How to pack a healthy picnic
               <h3>Hay fever symptoms
               <h3>Short-term and long-term effects of sun exposure

Your page contains multiple headings and they are used in the correct order.

1 / 1

Number of headings: 21

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 46

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 191
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 25
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 5959 characters. The length of all text on the page is 10553 characters.

Well done! More than half of all text on the page is in paragraphs.

1 / 1

Redundant content: The page contains content in the comments: 'Boxes appears here | Ends ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
20 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
5 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: https://www.bupa.co.uk

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Private healthcare | Bupa UK

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Bupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: /~/media/Images/decorative-images/hosted-images/og-image/og-placeholder-image.png

Your page has a tag set for the page title image, but its value does not contain a valid absolute URL.

1 / 2

Achieved score:
7 / 10

Keyword analysis

Number of words per page: 1691

Well done! Your page contains enough words. There are '1691' of words on the page.

2 / 2

The most common words on the page:
health | care | dental | bupa | insurance | more | your | with | what | information

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
health64x0x1x7x
care35x0x1x3x
dental33x0x0x2x
bupa32x1x1x1x
insurance27x0x1x3x
more20x0x0x0x
your18x0x0x4x
with17x0x0x4x
what13x0x0x1x
information12x0x1x1x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 38.5 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/favicon.ico0.8 kB
https://www.bupa.co.uk38.6 kB
/Assets/static/montserrat-light-webfont.woff24.1 kB
/Assets/static/montserrat-medium-webfont.woff25.6 kB
/Assets/static/montserrat-regular-webfont.woff25.2 kB
/Assets/static/Montserrat-Regular.woff286.9 kB
/Assets/static/montserrat-bold-webfont.woff25.5 kB
/Assets/static/Montserrat-SemiBold.woff286.5 kB
/Assets/static/montserrat-semibold-webfont.woff25.7 kB
/Assets/Foundation/foundation-style.min.css?v=v20240619.385.1 kB
/Assets/Foundation/FocusState/focusstates-style.min.css?v=v20240619.31.0 kB
/Assets/Feature/ComponentLibrary/TopNavigation/MainNavigation/header-style.min.css?change=20-09-2022?v=v20240619.316.0 kB
/Assets/Feature/ComponentLibrary/GlobalHero/global-hero-style.min.css?v=v20240619.32.3 kB
/Assets/Feature/ComponentLibrary/PromoBanner/promo-banner-style.min.css?v=v20240619.31.9 kB
/Assets/Feature/ComponentLibrary/PromoBanner/PromoOverlay/promo-overlay-style.min.css?v=v20240619.30.7 kB
/Assets/Feature/ComponentLibrary/ContentBlock/content-block-style.min.css?v=v20240619.31.0 kB
/Assets/Feature/ComponentLibrary/Footer/footer-style.min.css?v=v20240619.32.8 kB
/Assets/Feature/ComponentLibrary/WebChat/webChat-style.min.css?v=v20240619.31.1 kB
Linked script files
/Assets/Foundation/foundation-lib.min.js?v=v20240619.3102.0 kB
/Assets/Foundation/foundation.min.js?v=v20240619.326.6 kB
/Assets/Foundation/FocusState/focusstates.min.js?v=v20240619.30.8 kB
/Assets/Feature/ComponentLibrary/TopNavigation/MainNavigation/header.min.js?v=v20240619.33.3 kB
/Assets/Feature/ComponentLibrary/GlobalHero/global-hero.min.js?v=v20240619.31.8 kB
/Assets/Feature/ComponentLibrary/PromoBanner/promo-banner.min.js?v=v20240619.32.1 kB
/Assets/Feature/ComponentLibrary/Footer/footer.min.js?v=v20240619.31.0 kB
/Assets/Feature/ComponentLibrary/WebChat/webChat.min.js?v=v20240619.34.0 kB
Linked image files
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/white/help-support-mobile.svg1.0 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/white/help-support-desktop.svg1.5 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/white/call-icon.svg2.1 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/white/call-icon.svg2.1 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/navy/search-nav-vector.svg1.3 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/white/search-desktop.svg1.3 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/navy/sign-in-nav-vector.svg1.8 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/white/sign-in-nav-desktop.svg1.4 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/navy/Sign-in-nav-active.svg1.4 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/navy/Sign-in-nav-active-mobile.svg1.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
/~/media/Images/decorative-images/generic-site-images/content-block/540x300/baby-diving-swimming-pool.jpg424.0 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
/~/media/Images/decorative-images/generic-site-images/content-block/digital-account-laptop-mobile.jpg220.2 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
/Assets/Global/Components/Img/ajax-loader.svg0.8 kB
TOTAL2 447.2 kB

Well done! Your page, including the source code, is a reasonable 2 485.7 kB size.

2 / 2

Number of requests: 70

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1

Achieved score:
4 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 191 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(52 / 65)
80.0 %

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info@seolight.com

Contact us

Contact form

Loading the page

URL address (destination address in case of redirection):
https://www.bupa.co.uk/

Retrieved from:
3. 7. 2024 10:29

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: OK

Well done! Both 'https://bupa.co.uk/' and 'https://www.bupa.co.uk/' have been redirected to the same URL.

1 / 1

URL length: 23 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.bupa.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.bupa.co.uk/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
11 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 67 - 89 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Private healthcare | Bupa UK

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Bupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Private healthcare</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
     <h1>Private healthcare
          <h2>What can we help you with today?
               <h3>Health Insurance
               <h3>Pay as you go healthcare
               <h3>Dental services
               <h3>Care homes
               <h3>Health cash plans
               <h3>
               <h3>Free health information
          <h2>With Bupa, family comes first
               <h3>Health insurance for all the family
               <h3>Free Dental Plan with small business health insura…
               <h3>GP subscriptions to suit you
               <h3>Our customer care team can help start your care jo…
               <h3>Don’t let anxiety stop you from looking after your…
               <h3>Picture of Health
          <h2>Keep it simple with a digital account
          <h2>Your health in your hands
               <h3>How to pack a healthy picnic
               <h3>Hay fever symptoms
               <h3>Short-term and long-term effects of sun exposure

Your page contains multiple headings and they are used in the correct order.

1 / 1

Number of headings: 21

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 46

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 191
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 25
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 5959 characters. The length of all text on the page is 10553 characters.

Well done! More than half of all text on the page is in paragraphs.

1 / 1

Redundant content: The page contains content in the comments: 'Boxes appears here | Ends ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
20 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
5 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: https://www.bupa.co.uk

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Private healthcare | Bupa UK

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Bupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: /~/media/Images/decorative-images/hosted-images/og-image/og-placeholder-image.png

Your page has a tag set for the page title image, but its value does not contain a valid absolute URL.

1 / 2

Achieved score:
7 / 10

Keyword analysis

Number of words per page: 1691

Well done! Your page contains enough words. There are '1691' of words on the page.

2 / 2

The most common words on the page:
health | care | dental | bupa | insurance | more | your | with | what | information

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
health64x0x1x7x
care35x0x1x3x
dental33x0x0x2x
bupa32x1x1x1x
insurance27x0x1x3x
more20x0x0x0x
your18x0x0x4x
with17x0x0x4x
what13x0x0x1x
information12x0x1x1x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 38.5 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/favicon.ico0.8 kB
https://www.bupa.co.uk38.6 kB
/Assets/static/montserrat-light-webfont.woff24.1 kB
/Assets/static/montserrat-medium-webfont.woff25.6 kB
/Assets/static/montserrat-regular-webfont.woff25.2 kB
/Assets/static/Montserrat-Regular.woff286.9 kB
/Assets/static/montserrat-bold-webfont.woff25.5 kB
/Assets/static/Montserrat-SemiBold.woff286.5 kB
/Assets/static/montserrat-semibold-webfont.woff25.7 kB
/Assets/Foundation/foundation-style.min.css?v=v20240619.385.1 kB
/Assets/Foundation/FocusState/focusstates-style.min.css?v=v20240619.31.0 kB
/Assets/Feature/ComponentLibrary/TopNavigation/MainNavigation/header-style.min.css?change=20-09-2022?v=v20240619.316.0 kB
/Assets/Feature/ComponentLibrary/GlobalHero/global-hero-style.min.css?v=v20240619.32.3 kB
/Assets/Feature/ComponentLibrary/PromoBanner/promo-banner-style.min.css?v=v20240619.31.9 kB
/Assets/Feature/ComponentLibrary/PromoBanner/PromoOverlay/promo-overlay-style.min.css?v=v20240619.30.7 kB
/Assets/Feature/ComponentLibrary/ContentBlock/content-block-style.min.css?v=v20240619.31.0 kB
/Assets/Feature/ComponentLibrary/Footer/footer-style.min.css?v=v20240619.32.8 kB
/Assets/Feature/ComponentLibrary/WebChat/webChat-style.min.css?v=v20240619.31.1 kB
Linked script files
/Assets/Foundation/foundation-lib.min.js?v=v20240619.3102.0 kB
/Assets/Foundation/foundation.min.js?v=v20240619.326.6 kB
/Assets/Foundation/FocusState/focusstates.min.js?v=v20240619.30.8 kB
/Assets/Feature/ComponentLibrary/TopNavigation/MainNavigation/header.min.js?v=v20240619.33.3 kB
/Assets/Feature/ComponentLibrary/GlobalHero/global-hero.min.js?v=v20240619.31.8 kB
/Assets/Feature/ComponentLibrary/PromoBanner/promo-banner.min.js?v=v20240619.32.1 kB
/Assets/Feature/ComponentLibrary/Footer/footer.min.js?v=v20240619.31.0 kB
/Assets/Feature/ComponentLibrary/WebChat/webChat.min.js?v=v20240619.34.0 kB
Linked image files
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/white/help-support-mobile.svg1.0 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/white/help-support-desktop.svg1.5 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/white/call-icon.svg2.1 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/white/call-icon.svg2.1 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/navy/search-nav-vector.svg1.3 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/white/search-desktop.svg1.3 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/navy/sign-in-nav-vector.svg1.8 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/white/sign-in-nav-desktop.svg1.4 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/navy/Sign-in-nav-active.svg1.4 kB
/~/media/Images/decorative-images/icons/v-small-icon/header-icons/navy/Sign-in-nav-active-mobile.svg1.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
/~/media/Images/decorative-images/generic-site-images/content-block/540x300/baby-diving-swimming-pool.jpg424.0 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
/~/media/Images/decorative-images/generic-site-images/content-block/digital-account-laptop-mobile.jpg220.2 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
38.5 kB
/Assets/Global/Components/Img/ajax-loader.svg0.8 kB
TOTAL2 447.2 kB

Well done! Your page, including the source code, is a reasonable 2 485.7 kB size.

2 / 2

Number of requests: 70

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1

Achieved score:
4 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 191 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(52 / 65)
80.0 %