SEO test result

Last tested URL from domain bellpotteronline.com.au:

Loading the page


URL address (destination address in case of redirection):
https://www.bellpotteronline.com.au/bpo/

Retrieved from:
19. 12. 2024 23:58

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 2

Your URL is redirected 2 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://bellpotteronline.com.au' a 'https://www.bellpotteronline.com.au' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 40 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.bellpotteronline.com.au/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: http://www.belldirect.com.au/smarter/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2


Achieved score:
9 / 11

Content analysis


Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Language: -

Your page is not set to the correct language!

0 / 1

Meta title: Online Share Trading - Financial Adviser | Bell Potter Online

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Bell Potter Online has been developed exclusively for financial advisers and planners. Contact us today to find out more about online share trading for your clients.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Stay on top this Reporting Season</h1>
<h1>Australian equities portfolio design:</h1>
<h1>Discover a better way to trade equities for your clients</h1>

Your page contains multiple H1 headings. It is best for SEO if the page contains just one H1 heading.

1 / 2

Order of headings:
     <h1>Stay on top this Reporting Season
     <h1>Australian equities portfolio design:
     <h1>Discover a better way to trade equities for your c…
          <h2>Features that streamline the way you work
               <h3>Real broker research
               <h3>mFunds
               <h3>Mobile access and trading
               <h3>Data feeds
               <h3>Client access
               <h3>Flexible brokerage
               <h3>Direct margin lending
               <h3>Real broker research
               <h3>mFunds
               <h3>Mobile access and trading
               <h3>Data feeds
               <h3>Client access
               <h3>Flexible brokerage
               <h3>Direct margin lending
          <h2>What you can trade
          <h2>Bell Potter Online premium services
               <h3>Direct Margin Lending
               <h3>Platinum Live Streaming
               <h3>Integrated Iress ViewPoint
          <h2>Questions most frequently asked by advisers
                    <h4>How does an adviser sign up to Bell Potter Online?
                    <h4>How do I open a trading account for my client?
                    <h4>Opening multiple client accounts
                    <h4>How do I set up a new licensee with Bell Potter On…
                    <h4>How do I get a new Password or PIN and/or unlock m…
                    <h4>How do I change my clients' details?
                    <h4>How do I access the Bell Potter Online mobile appl…
                    <h4>How do I invest in managed funds through the mFund…
          <h2>Adviser Insights
               <h3>BPO TV
                    <h4>Market wraps 13 Dec 2024
               <h3>Weekly Wrap 13 December
                    <h4>Market wraps 29 Nov 2024
               <h3>Weekly Wrap 29 November
                    <h4>Interview Series 18 Oct 2024
               <h3>From the helm: EROAD Ltd (ASX:ERD) Co-CEO, Mark He…
                    <h4>Interview Series 18 Oct 2024
               <h3>From the helm: Tower Ltd (ASX:TWR), CEO, Blair Tur…
               <h3>BPO News
          <h2>IPOs of 2022: 4 outperformers, 2 flops and 1 to lo…
          <h2>Shopping list in 2022: milk, bread, eggs and a sid…
          <h2>How can growth stocks survive in the current marke…

The headings on your page are not in the correct order!

0 / 1

Number of headings: 46

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 29

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 75
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 1
  • Number of external nofollow links: 0

Your page contains less than 2 of external links, consider adding more external links.

1 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 7066 characters. The length of all text on the page is 10793 characters.

Well done! More than half of all text on the page is in paragraphs.

1 / 1

Redundant content: -

Well done! Your site contains no superfluous content.

1 / 1


Achieved score:
17 / 23

HTML 5


Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1


Achieved score:
6 / 6

Tags for social networks


Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: http://bellpotteronline.com.au/smarter/images/uploads/made/smarter/images/uploads/bell_potter/general/sm_defaultthumb_600_300_300.png

Your site has a tag set up for the page's cover image, but it is not accessible via the encrypted HTTPS protocol. Consider placing the image at an encrypted address.

0 / 2


Achieved score:
0 / 10

Keyword analysis


Number of words per page: 1724

Well done! Your page contains enough words. There are '1724' of words on the page.

2 / 2

The most common words on the page:
your | bell | potter | online | client | with | access | email | funds | account

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
your34x0x1x1x
bell30x1x1x4x
potter28x1x1x4x
online27x2x2x4x
client18x0x0x4x
with15x0x0x1x
access13x0x0x5x
email12x0x0x0x
funds11x0x0x1x
account10x0x0x2x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0


Achieved score:
3 / 3

Loading resources


Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 25.6 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://www.bellpotteronline.com.au/bpo25.6 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/general/og_thumb_144_144.png2.8 kB
https://www.bellpotteronline.com.au/bpo/lib/css/plugins.css6.4 kB
https://www.bellpotteronline.com.au/bpo/lib/css/app.css47.1 kB
Linked script files
https://www.bellpotteronline.com.au/bpo/lib/js/modernizr.min.js7.4 kB
https://www.bellpotteronline.com.au/bpo/lib/js/jquery.plugins.js37.7 kB
https://www.bellpotteronline.com.au/bpo/lib/js/jquery.extension.js8.7 kB
Linked image files
https://www.bellpotteronline.com.au/bpo/lib/img/bd_logo.png4.7 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/banners/Article_7_800_484.png116.4 kB
/smarter/images/uploads/bell_potter/pages/wyct_home.gif25.2 kB
/smarter/images/uploads/bell_potter/services/premium_panel_01.gif1.4 kB
/smarter/images/uploads/bell_potter/services/premium_panel_02.gif2.0 kB
/smarter/images/uploads/bell_potter/services/premium_panel_03.gif1.8 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/videos/ww_13_dec-min_(1)_600_338.png195.3 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/videos/ww_29_nov_24_600_338.png201.4 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/videos/ERD-min_600_338.png129.2 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/videos/TWR-min_600_338.png137.8 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/articles/werner-du-plessis-6dDHofabCQ8-unsplash_300_200.jpg19.3 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/articles/bruno-kelzer-LvySG1hvuzI-unsplash_(1)_300_169.png53.7 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/articles/nasa-Q1p7bh3SHj8-unsplash_300_200.jpg44.9 kB
https://www.bellpotteronline.com.au/bpo/lib/img/bd_logo.png4.7 kB
/smarter/images/uploads/bell_potter/general/Footerawards_x2_update_200.png7.3 kB
TOTAL1 080.7 kB

Well done! Your page, including the source code, is a reasonable 1 106.4 kB size.

2 / 2

Number of requests: 22

Well done! Your page needs a reasonable number of requests to load.

1 / 1


Achieved score:
5 / 5

Other


Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages:
ErrorURL
404https://www.bellpotteronline.com.au/features
Note: Only 30 of randomly selected internal links were tested. Your page contains 75 of internal links.

Your page contains links that lead to pages that end up with one of the 4xx or 5xx errors.

0 / 1


Achieved score:
1 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(41 / 64)

64.1 %

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Loading the page


URL address (destination address in case of redirection):
https://www.bellpotteronline.com.au/bpo/

Retrieved from:
19. 12. 2024 23:58

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 2

Your URL is redirected 2 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://bellpotteronline.com.au' a 'https://www.bellpotteronline.com.au' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 40 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.bellpotteronline.com.au/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: http://www.belldirect.com.au/smarter/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2


Achieved score:
9 / 11

Content analysis


Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Language: -

Your page is not set to the correct language!

0 / 1

Meta title: Online Share Trading - Financial Adviser | Bell Potter Online

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Bell Potter Online has been developed exclusively for financial advisers and planners. Contact us today to find out more about online share trading for your clients.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>Stay on top this Reporting Season</h1>
<h1>Australian equities portfolio design:</h1>
<h1>Discover a better way to trade equities for your clients</h1>

Your page contains multiple H1 headings. It is best for SEO if the page contains just one H1 heading.

1 / 2

Order of headings:
     <h1>Stay on top this Reporting Season
     <h1>Australian equities portfolio design:
     <h1>Discover a better way to trade equities for your c…
          <h2>Features that streamline the way you work
               <h3>Real broker research
               <h3>mFunds
               <h3>Mobile access and trading
               <h3>Data feeds
               <h3>Client access
               <h3>Flexible brokerage
               <h3>Direct margin lending
               <h3>Real broker research
               <h3>mFunds
               <h3>Mobile access and trading
               <h3>Data feeds
               <h3>Client access
               <h3>Flexible brokerage
               <h3>Direct margin lending
          <h2>What you can trade
          <h2>Bell Potter Online premium services
               <h3>Direct Margin Lending
               <h3>Platinum Live Streaming
               <h3>Integrated Iress ViewPoint
          <h2>Questions most frequently asked by advisers
                    <h4>How does an adviser sign up to Bell Potter Online?
                    <h4>How do I open a trading account for my client?
                    <h4>Opening multiple client accounts
                    <h4>How do I set up a new licensee with Bell Potter On…
                    <h4>How do I get a new Password or PIN and/or unlock m…
                    <h4>How do I change my clients' details?
                    <h4>How do I access the Bell Potter Online mobile appl…
                    <h4>How do I invest in managed funds through the mFund…
          <h2>Adviser Insights
               <h3>BPO TV
                    <h4>Market wraps 13 Dec 2024
               <h3>Weekly Wrap 13 December
                    <h4>Market wraps 29 Nov 2024
               <h3>Weekly Wrap 29 November
                    <h4>Interview Series 18 Oct 2024
               <h3>From the helm: EROAD Ltd (ASX:ERD) Co-CEO, Mark He…
                    <h4>Interview Series 18 Oct 2024
               <h3>From the helm: Tower Ltd (ASX:TWR), CEO, Blair Tur…
               <h3>BPO News
          <h2>IPOs of 2022: 4 outperformers, 2 flops and 1 to lo…
          <h2>Shopping list in 2022: milk, bread, eggs and a sid…
          <h2>How can growth stocks survive in the current marke…

The headings on your page are not in the correct order!

0 / 1

Number of headings: 46

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 29

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 75
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 1
  • Number of external nofollow links: 0

Your page contains less than 2 of external links, consider adding more external links.

1 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 7066 characters. The length of all text on the page is 10793 characters.

Well done! More than half of all text on the page is in paragraphs.

1 / 1

Redundant content: -

Well done! Your site contains no superfluous content.

1 / 1


Achieved score:
17 / 23

HTML 5


Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1


Achieved score:
6 / 6

Tags for social networks


Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: http://bellpotteronline.com.au/smarter/images/uploads/made/smarter/images/uploads/bell_potter/general/sm_defaultthumb_600_300_300.png

Your site has a tag set up for the page's cover image, but it is not accessible via the encrypted HTTPS protocol. Consider placing the image at an encrypted address.

0 / 2


Achieved score:
0 / 10

Keyword analysis


Number of words per page: 1724

Well done! Your page contains enough words. There are '1724' of words on the page.

2 / 2

The most common words on the page:
your | bell | potter | online | client | with | access | email | funds | account

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
your34x0x1x1x
bell30x1x1x4x
potter28x1x1x4x
online27x2x2x4x
client18x0x0x4x
with15x0x0x1x
access13x0x0x5x
email12x0x0x0x
funds11x0x0x1x
account10x0x0x2x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0


Achieved score:
3 / 3

Loading resources


Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 25.6 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
https://www.bellpotteronline.com.au/bpo25.6 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/general/og_thumb_144_144.png2.8 kB
https://www.bellpotteronline.com.au/bpo/lib/css/plugins.css6.4 kB
https://www.bellpotteronline.com.au/bpo/lib/css/app.css47.1 kB
Linked script files
https://www.bellpotteronline.com.au/bpo/lib/js/modernizr.min.js7.4 kB
https://www.bellpotteronline.com.au/bpo/lib/js/jquery.plugins.js37.7 kB
https://www.bellpotteronline.com.au/bpo/lib/js/jquery.extension.js8.7 kB
Linked image files
https://www.bellpotteronline.com.au/bpo/lib/img/bd_logo.png4.7 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/banners/Article_7_800_484.png116.4 kB
/smarter/images/uploads/bell_potter/pages/wyct_home.gif25.2 kB
/smarter/images/uploads/bell_potter/services/premium_panel_01.gif1.4 kB
/smarter/images/uploads/bell_potter/services/premium_panel_02.gif2.0 kB
/smarter/images/uploads/bell_potter/services/premium_panel_03.gif1.8 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/videos/ww_13_dec-min_(1)_600_338.png195.3 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/videos/ww_29_nov_24_600_338.png201.4 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/videos/ERD-min_600_338.png129.2 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/videos/TWR-min_600_338.png137.8 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/articles/werner-du-plessis-6dDHofabCQ8-unsplash_300_200.jpg19.3 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/articles/bruno-kelzer-LvySG1hvuzI-unsplash_(1)_300_169.png53.7 kB
/smarter/images/uploads/made/smarter/images/uploads/bell_potter/articles/nasa-Q1p7bh3SHj8-unsplash_300_200.jpg44.9 kB
https://www.bellpotteronline.com.au/bpo/lib/img/bd_logo.png4.7 kB
/smarter/images/uploads/bell_potter/general/Footerawards_x2_update_200.png7.3 kB
TOTAL1 080.7 kB

Well done! Your page, including the source code, is a reasonable 1 106.4 kB size.

2 / 2

Number of requests: 22

Well done! Your page needs a reasonable number of requests to load.

1 / 1


Achieved score:
5 / 5

Other


Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages:
ErrorURL
404https://www.bellpotteronline.com.au/features
Note: Only 30 of randomly selected internal links were tested. Your page contains 75 of internal links.

Your page contains links that lead to pages that end up with one of the 4xx or 5xx errors.

0 / 1


Achieved score:
1 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(41 / 64)

64.1 %