SEO test result

Last tested URL from domain basf.com:

Loading the page

URL address (destination address in case of redirection):
https://www.basf.com/ca/en.html

Retrieved from:
1. 7. 2024 21:38

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: OK

Well done! Both 'https://basf.com/ca/en.html' and 'https://www.basf.com/ca/en.html' have been redirected to the same URL.

1 / 1

URL length: 31 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.basf.com/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.basf.com/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
11 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 82 - 150 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-CA

Great! Your page is set to the language used.

1 / 1

Meta title: BASF – Canada

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world.

The meta description has more than 255 of characters. Your page has a meta description set, but it is too long.

1 / 2

H1 heading:
<h1>Home</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
               <h3>BASF Canada offers Kids' Lab Experience
               <h3>at the ROM
               <h3>Learn more
          <h2>
          <h2>Q1 2024 Results published
          <h2>The climate is changing.
          <h2>So are we.
     <h1>Home
          <h2>Rapid Response Platform (RRP)
          <h2>At BASF, we create chemistry for a sustainable fut…
          <h2>
          <h2>Nice to have you here!
               <h3>BASF Canada is the proud recipient of multiple bes…
          <h2>Canada's Top 100 Employers 2024
          <h2>Greater Toronto's Top Employers 2024
          <h2>Canada's Best Diversity Employers 2024
          <h2>Canada's Top Employers for Young People 2024
          <h2>5-Star Benefit Program 2023
          <h2>Canada's Safest Chemistry Employer 2023
          <h2>Our Strategy
          <h2>Carbon Management
          <h2>Alliance to End Plastic Waste
          <h2>BASF Canada Sustainable Development Goals
          <h2>Our Strategy
          <h2>Carbon Management
          <h2>Alliance to End Plastic Waste
          <h2>Follow us
          <h2>Company
          <h2>Products
          <h2>Service

The headings on your page are not in the correct order!

0 / 1

Number of headings: 30

Your page contains more than 20 of headlines.

0 / 1

Length of headings:
264 characters - <h2>At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet society's current and future needs.

Your page contains headings longer than 255 of characters.

0 / 1

Number of pictures: 16

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 58
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 15
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 621 characters. The length of all text on the page is 3397 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Toasts are mounted here ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
18 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
6 / 6

Tags for social networks

Language settings: en_CA

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.basf.com/ca/en.html

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: BASF – Canada

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world.

Your page has a page description tag set, but its value is greater than 255 characters. Consider shortening it.

1 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:
7 / 10

Keyword analysis

Number of words per page: 520

Well done! Your page contains enough words. There are '520' of words on the page.

2 / 2

The most common words on the page:
more | canada | learn | strategy | basf | loading | products | chemistry | 2024 | carbon

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
more14x0x1x1x
canada10x1x0x3x
learn9x0x0x1x
strategy8x0x0x2x
basf8x1x2x4x
loading8x0x0x0x
products7x0x0x1x
chemistry6x0x1x2x
20246x0x0x5x
carbon6x0x0x2x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 16.2 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
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Linked script files
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/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/text.app.8e73fa6cba449c5713a1.js6.0 kB
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/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/carousel.app.97a4e29e023fcde4c6f0.js12.6 kB
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/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/dynamiciframe.app.573d3b73915bf0f9b1b1.js2.4 kB
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/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/video.youtube.app.5dabe1995604170ca765.js3.3 kB
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Linked image files
TOTAL724.9 kB

Well done! Your page, including the source code, is a reasonable 741.1 kB size.

2 / 2

Number of requests: 88

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1

Achieved score:
4 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 58 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(51 / 65)
78.5 %

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Contact form

Loading the page

URL address (destination address in case of redirection):
https://www.basf.com/ca/en.html

Retrieved from:
1. 7. 2024 21:38

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: OK

Well done! Both 'https://basf.com/ca/en.html' and 'https://www.basf.com/ca/en.html' have been redirected to the same URL.

1 / 1

URL length: 31 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.basf.com/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.basf.com/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
11 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 82 - 150 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-CA

Great! Your page is set to the language used.

1 / 1

Meta title: BASF – Canada

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world.

The meta description has more than 255 of characters. Your page has a meta description set, but it is too long.

1 / 2

H1 heading:
<h1>Home</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
               <h3>BASF Canada offers Kids' Lab Experience
               <h3>at the ROM
               <h3>Learn more
          <h2>
          <h2>Q1 2024 Results published
          <h2>The climate is changing.
          <h2>So are we.
     <h1>Home
          <h2>Rapid Response Platform (RRP)
          <h2>At BASF, we create chemistry for a sustainable fut…
          <h2>
          <h2>Nice to have you here!
               <h3>BASF Canada is the proud recipient of multiple bes…
          <h2>Canada's Top 100 Employers 2024
          <h2>Greater Toronto's Top Employers 2024
          <h2>Canada's Best Diversity Employers 2024
          <h2>Canada's Top Employers for Young People 2024
          <h2>5-Star Benefit Program 2023
          <h2>Canada's Safest Chemistry Employer 2023
          <h2>Our Strategy
          <h2>Carbon Management
          <h2>Alliance to End Plastic Waste
          <h2>BASF Canada Sustainable Development Goals
          <h2>Our Strategy
          <h2>Carbon Management
          <h2>Alliance to End Plastic Waste
          <h2>Follow us
          <h2>Company
          <h2>Products
          <h2>Service

The headings on your page are not in the correct order!

0 / 1

Number of headings: 30

Your page contains more than 20 of headlines.

0 / 1

Length of headings:
264 characters - <h2>At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet society's current and future needs.

Your page contains headings longer than 255 of characters.

0 / 1

Number of pictures: 16

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 58
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 15
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 621 characters. The length of all text on the page is 3397 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Toasts are mounted here ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
18 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
6 / 6

Tags for social networks

Language settings: en_CA

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.basf.com/ca/en.html

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: BASF – Canada

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world.

Your page has a page description tag set, but its value is greater than 255 characters. Consider shortening it.

1 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:
7 / 10

Keyword analysis

Number of words per page: 520

Well done! Your page contains enough words. There are '520' of words on the page.

2 / 2

The most common words on the page:
more | canada | learn | strategy | basf | loading | products | chemistry | 2024 | carbon

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
more14x0x1x1x
canada10x1x0x3x
learn9x0x0x1x
strategy8x0x0x2x
basf8x1x2x4x
loading8x0x0x0x
products7x0x0x1x
chemistry6x0x1x2x
20246x0x0x5x
carbon6x0x0x2x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 16.2 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/fonts/BASFIcons.v15/BASFIcons.woff25.7 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/fonts/NeueHelvetica.v1/5ab020b6-67c6-4666-95ee-09cce0e39f2f.woff241.9 kB
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/etc.clientlibs/basf/wcm/components/static/logo/clientlib/resources/logo.v1.svg3.7 kB
/bin/i18n/basf.en-CA.json6.0 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/vendor-normalize.app.1b68a20b8b42fb1c10ee.css0.8 kB
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/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/brand-icon.v1/apple-touch-icon.png1.0 kB
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/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/brand-icon.v1/favicon-16x16.png0.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/site.webmanifest0.2 kB
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/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/text.app.0080255ad89ee9e39298.css2.4 kB
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/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/text.app.0080255ad89ee9e39298.css2.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/linkteaser.app.3052865fffe06a4b2aae.css2.9 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/section.app.b7b27246850ccef1e63f.css1.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/linklist.app.3bf518f29a077f146b8e.css2.1 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/carousel.app.3130997fec07fbe7a3e1.css2.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/image.app.c74bbff083b3135b04ad.css2.1 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/dynamiciframe.app.c2d7d0906f6c73cfeed2.css0.1 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/video.common.app.3115886f194d656d832a.css2.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/video.youtube.app.8a86c70589f872fdaa41.css1.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-only-ie.min.ACSHASHea023e865203e49181cddfe20d7f1cb2.css0.9 kB
Linked script files
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/basf-runtime.app.03d3b488591e4dd04d7f.js1.9 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/runtime.cb239a9e3e39aad24f06.js4.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/vendors.3cebe755e81b482e5fcb.js16.6 kB
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/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/5001.aca847516d9732c07493.js4.8 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/9440.8f9889552dbb443a6098.js6.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/5958.ac8e0619426cf6da9f9f.js5.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/5462.f7db34dfdabaff172e6e.js4.7 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/1401.8ce015b467b66e599c72.js5.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/6548.d8c5aeab68b7ba2a4dcd.js5.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/startup.app.84400fb5f6e8751e4a0b.js10.8 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/runtime.cb239a9e3e39aad24f06.js4.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/vendors.3cebe755e81b482e5fcb.js16.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/cookie-policy.app.c39ce12ea4858a1d500d.js3.3 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/pagedesignmodifiers.app.6f012623b45dcc66b308.js0.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/runtime.cb239a9e3e39aad24f06.js4.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/vendors.3cebe755e81b482e5fcb.js16.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/6188.e1d9ed2c994b698460e4.js5.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/2259.03b3e1377d79632597e0.js57.9 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/4163.f93817486a892da488ff.js8.7 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/productsearch.app.efc1643be748d2981b4d.js8.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/accessibilitymode.app.4dfe87d3496198d462a1.js4.3 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/runtime.cb239a9e3e39aad24f06.js4.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/vendors.3cebe755e81b482e5fcb.js16.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/6188.e1d9ed2c994b698460e4.js5.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/2259.03b3e1377d79632597e0.js57.9 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/4163.f93817486a892da488ff.js8.7 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/productsearch.app.efc1643be748d2981b4d.js8.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/login.app.f61b6b022d606401507a.js5.0 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/runtime.cb239a9e3e39aad24f06.js4.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/vendors.3cebe755e81b482e5fcb.js16.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/4791.d38422479b9dd1f24590.js3.9 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/6188.e1d9ed2c994b698460e4.js5.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/5637.01efa83d90a7aceb6ea7.js5.1 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/text.app.8e73fa6cba449c5713a1.js6.0 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/stagecarousel.app.14dd93dc8e6f171fb0e0.js3.8 kB
/etc.clientlibs/core/wcm/components/carousel/v1/carousel/clientlibs/site.min.ACSHASHcb7a13af18176af824a991da5e0f1d56.js2.8 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/stagetext.app.4ef6def296dd120840d2.js2.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/text.app.8e73fa6cba449c5713a1.js6.0 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/linkteaser.app.5249ba3a24aaa2d6201a.js2.8 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/carousel.app.97a4e29e023fcde4c6f0.js12.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/3151.3182952576e7e6a14dd3.js7.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/dynamiciframe.app.573d3b73915bf0f9b1b1.js2.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/7763.ba2a3ade663f9361bb73.js5.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/video.youtube.app.5dabe1995604170ca765.js3.3 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/tealium.app.584800cc95397818a15f.js0.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-only-ie.min.ACSHASHc314f91ed32c2003381eabbfb195eb96.js0.6 kB
Linked image files
TOTAL724.9 kB

Well done! Your page, including the source code, is a reasonable 741.1 kB size.

2 / 2

Number of requests: 88

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1

Achieved score:
4 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 58 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(51 / 65)
78.5 %

Loading the page

URL address (destination address in case of redirection):
https://www.basf.com/gb/en.html

Retrieved from:
1. 7. 2024 19:15

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: OK

Well done! Both 'https://basf.com/gb/en.html' and 'https://www.basf.com/gb/en.html' have been redirected to the same URL.

1 / 1

URL length: 31 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.basf.com/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.basf.com/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
11 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 82 - 150 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: BASF – United Kingdom

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: -

Your page does not have the correct meta description!

0 / 2

H1 heading:
<h1>Welcome to BASF in the United Kingdom</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
               <h3>Q1 2024 Results published
               <h3>
               <h3>RESEARCH PRESS CONFERENCE 2023 Chemistry and Susta…
               <h3>1 December 2023
               <h3>The climate is changing. So are we.
               <h3>"Creating Chemistry" Our sustainability magazine
     <h1>Welcome to BASF in the United Kingdom
          <h2>BASF in the United Kingdom
          <h2>Sites in the United Kingdom
          <h2>Annual Shareholders Meeting, 25 April 2024
          <h2>Full-Year 2023 Results
          <h2>BASF Research Press Conference 2022
          <h2>Royal Society of Chemistry “Innovation Through Par…
          <h2>Royal Society of Chemistry Apprentice Prize
          <h2>Reducing CO2 emissions in transport of Neopor® BMB…
          <h2>BASF is proud to be a signatory of the BCF’s Equit…
          <h2>Inclusive Employers Standard Bronze Accreditation …
          <h2>Innovation Collaboration Day 2024
          <h2>MAKE UK award winners 2023
          <h2>CONNECT.SHARE.INSPIRE
          <h2>Navigating Net Zero
          <h2>Official opening of new warehouse at BASF Pharma (…
          <h2>New EPSRC Prosperity Partnership: Innovative Conti…
          <h2>Winners of SCI's Innovation Enabled by Partnership…
          <h2>Flue2Chem collaboration
          <h2>Innovation
          <h2>Carbon Literacy
          <h2>Sustainability
          <h2>Alliance to End Plastic Waste
          <h2>
          <h2>Product Finder
          <h2>Creating Chemistry
          <h2>Our position on the war in Ukraine
          <h2>Careers
          <h2>Podcasts
          <h2>BASF and New Scientist
          <h2>Follow us on X
          <h2>Follow us
          <h2>Company
          <h2>Industries
          <h2>Service
          <h2>Topics

The headings on your page are not in the correct order!

0 / 1

Number of headings: 42

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 32

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 77
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 19
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 501 characters. The length of all text on the page is 9680 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Toasts are mounted here ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
18 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
6 / 6

Tags for social networks

Language settings: en_GB

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.basf.com/gb/en.html

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: BASF – United Kingdom

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:
6 / 10

Keyword analysis

Number of words per page: 1448

Well done! Your page contains enough words. There are '1448' of words on the page.

2 / 2

The most common words on the page:
basf | more | find | chemistry | united | innovation | kingdom | 2023 | 2024 | here

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
basf43x1x0x8x
more19x0x0x0x
find16x0x0x0x
chemistry15x0x0x4x
united14x1x0x3x
innovation14x0x0x3x
kingdom13x1x0x3x
202313x0x0x4x
202410x0x0x3x
here10x0x0x0x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 21.9 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/fonts/BASFIcons.v15/BASFIcons.woff25.7 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/fonts/NeueHelvetica.v1/5ab020b6-67c6-4666-95ee-09cce0e39f2f.woff241.9 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/fonts/NeueHelvetica.v1/6b43fb6d-89b8-4c64-a8e0-c8fb1f66f40f.woff242.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/fonts/NeueHelvetica.v1/800da3b0-675f-465f-892d-d76cecbdd5b1.woff228.7 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/fonts/NeueWorldHelvetica.v1/subset-HelveticaNeueWorld-45Lt.woff28.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/fonts/NeueWorldHelvetica.v1/subset-HelveticaNeueWorld-55Roman.woff28.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/fonts/NeueWorldHelvetica.v1/subset-HelveticaNeueWorld-75Bold.woff29.6 kB
/etc.clientlibs/basf/wcm/components/static/logo/clientlib/resources/logo.v1.svg3.7 kB
/bin/i18n/basf.en-GB.json6.0 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/vendor-normalize.app.1b68a20b8b42fb1c10ee.css0.8 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/6548.d1a044f969c61b22adff.css3.8 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/startup.app.9967c9fced88b58b21e0.css24.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/brand-icon.v1/favicon.ico0.7 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/brand-icon.v1/apple-touch-icon.png1.0 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/brand-icon.v1/favicon-32x32.png0.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/brand-icon.v1/favicon-16x16.png0.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-base/resources/site.webmanifest0.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/productsearch.app.74e0858b6ed8ad61e253.css1.7 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/accessibilitymode.app.646bdd86ac72c5a86c0f.css1.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/productsearch.app.74e0858b6ed8ad61e253.css1.7 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/login.app.e43ef0a1395c7f1d7091.css4.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/text.app.0080255ad89ee9e39298.css2.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/stagecarousel.app.8abe818bf83f93472f81.css2.1 kB
/etc.clientlibs/core/wcm/components/carousel/v1/carousel/clientlibs/site.min.ACSHASH59c0d61dcf5eacb237a83816c6996ebd.css0.3 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/carouselitem.app.bb88e50baea83cad5b15.css1.8 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/stagetext.app.847e363ec8a961d0a7de.css2.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/text.app.0080255ad89ee9e39298.css2.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/carousel.app.3130997fec07fbe7a3e1.css2.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/linkteaser.app.3052865fffe06a4b2aae.css2.9 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-only-ie.min.ACSHASHea023e865203e49181cddfe20d7f1cb2.css0.9 kB
Linked script files
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/basf-runtime.app.03d3b488591e4dd04d7f.js1.9 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/runtime.cb239a9e3e39aad24f06.js4.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/vendors.3cebe755e81b482e5fcb.js16.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/4791.d38422479b9dd1f24590.js3.9 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/6188.e1d9ed2c994b698460e4.js5.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/2259.03b3e1377d79632597e0.js57.9 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/142.5c3b1c3b2a645112ba52.js34.3 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/5637.01efa83d90a7aceb6ea7.js5.1 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/5001.aca847516d9732c07493.js4.8 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/9440.8f9889552dbb443a6098.js6.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/5958.ac8e0619426cf6da9f9f.js5.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/5462.f7db34dfdabaff172e6e.js4.7 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/1401.8ce015b467b66e599c72.js5.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/6548.d8c5aeab68b7ba2a4dcd.js5.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/startup.app.84400fb5f6e8751e4a0b.js10.8 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/pagedesignmodifiers.app.6f012623b45dcc66b308.js0.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/runtime.cb239a9e3e39aad24f06.js4.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/vendors.3cebe755e81b482e5fcb.js16.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/6188.e1d9ed2c994b698460e4.js5.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/2259.03b3e1377d79632597e0.js57.9 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/4163.f93817486a892da488ff.js8.7 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/productsearch.app.efc1643be748d2981b4d.js8.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/accessibilitymode.app.4dfe87d3496198d462a1.js4.3 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/runtime.cb239a9e3e39aad24f06.js4.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/vendors.3cebe755e81b482e5fcb.js16.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/6188.e1d9ed2c994b698460e4.js5.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/2259.03b3e1377d79632597e0.js57.9 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/4163.f93817486a892da488ff.js8.7 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/productsearch.app.efc1643be748d2981b4d.js8.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/login.app.f61b6b022d606401507a.js5.0 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/runtime.cb239a9e3e39aad24f06.js4.2 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/vendors.3cebe755e81b482e5fcb.js16.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/4791.d38422479b9dd1f24590.js3.9 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/6188.e1d9ed2c994b698460e4.js5.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/5637.01efa83d90a7aceb6ea7.js5.1 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/text.app.8e73fa6cba449c5713a1.js6.0 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/stagecarousel.app.14dd93dc8e6f171fb0e0.js3.8 kB
/etc.clientlibs/core/wcm/components/carousel/v1/carousel/clientlibs/site.min.ACSHASHcb7a13af18176af824a991da5e0f1d56.js2.8 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/stagetext.app.4ef6def296dd120840d2.js2.5 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/text.app.8e73fa6cba449c5713a1.js6.0 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/carousel.app.97a4e29e023fcde4c6f0.js12.6 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/linkteaser.app.5249ba3a24aaa2d6201a.js2.8 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-dist/resources/tealium.app.584800cc95397818a15f.js0.4 kB
/etc.clientlibs/basf/wcm/clientlibs/clientlib-only-ie.min.ACSHASHc314f91ed32c2003381eabbfb195eb96.js0.6 kB
Linked image files
TOTAL671.3 kB

Well done! Your page, including the source code, is a reasonable 693.2 kB size.

2 / 2

Number of requests: 74

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1

Achieved score:
4 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 77 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(50 / 65)
76.9 %