SEO test result

Last tested URL from domain aviva.co.uk:

https://aviva.co.uk

Loading the page

URL address (destination address in case of redirection):
https://www.aviva.co.uk:443/

Retrieved from:
27. 12. 2024 09:24

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

An error occurred when querying one of the 'https://aviva.co.uk' or 'https://www.aviva.co.uk' addresses.

0 / 1

URL length: 28 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: - [HTTP 403]

There is no robots.txt file uploaded on your site.

0 / 2

Sitemap: -

The site map address is not filled in the robots.txt file.

0 / 2

Achieved score:

5 / 11

Content analysis

Character set settings: -

Your page is not set to the correct character set!

0 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Insurance, Savings, Investments, Retirement and Health - Aviva

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Want car, home, travel, life or health cover? Out to save, invest, or start a pension? Let the UKâ s biggest insurance firm quote you, now.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>5 Star car, home and travel insurance</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
     <h1>5 Star car, home and travel insurance
               <h3>Car insurance
               <h3>Home insurance
               <h3>Life insurance
               <h3>Pensions and Investments
               <h3>Health insurance
          <h2>Products, useful tools and information
               <h3>Motor Insurance
               <h3>Home Insurance
               <h3>Life Cover and Protection
               <h3>Health Insurance
               <h3>More Insurance
               <h3>Investments
               <h3>Retirement
          <h2>MyAviva makes it easy
          <h2>A steady hand when you need it most
               <h3>Need to find something out?
               <h3>What youâ ll need to make a claim
               <h3>Need help? We've got you covered
          <h2>A helping hand to lead you where you want to go
               <h3>Equity release
               <h3>Electric vehicles
               <h3>Say hello to Aviva Score
               <h3>Aviva Multi Car Insurance
          <h2>Login or register
          <h2>Your account
                    <h4>Get support
          <h2>Site navigation
               <h3>Insurance
                    <h4>Motor
                    <h4>Home
                    <h4>Life
                    <h4>More
                    <h4>Existing customers
                    <h4>Multi car
                    <h4>Help and resources
               <h3>Investments
                    <h4>Investments and savings
                    <h4>Tools and calculators
                    <h4>Know more
                    <h4>Existing customers
                    <h4>Aviva Wealth
                    <h4>Help and resources
               <h3>Retirement
                    <h4>Pensions
                    <h4>Retirement
                    <h4>Tools and calculators
                    <h4>Know more
                    <h4>Existing customers
                    <h4>Aviva Wealth
                    <h4>Help and resources
               <h3>Health
                    <h4>Health cover
                    <h4>Know more
                    <h4>Existing customers
                    <h4>Tools and calculators
                    <h4>Help and resources
                    <h4>Help and resources
          <h2>Footer
               <h3>Useful information
               <h3>About us
               <h3>Other links
               <h3>Social
               <h3>Legal
               <h3>Copyright

The headings on your page are not in the correct order!

0 / 1

Number of headings: 65

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 15

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:

Number of internal follow links: 241
Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:

Number of external follow links: 42
Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 2930 characters. The length of all text on the page is 9520 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: -

Well done! Your site contains no superfluous content.

1 / 1

Achieved score:

19 / 23

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:

6 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: https://www.aviva.co.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: 5 Star car, home and travel insurance

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Want car, home, travel, life or health cover? Out to save, invest, or start a pension? Let the UKâ s biggest insurance firm quote you, now.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: //static.aviva.io/content/dam/aviva-public/gb/images/personal/homepage/homepage-hero-person-reading-sofa_2880x1620px.$16x9-desktop-12cols$.jpg?$16x9-desktop-12cols$

Your page has a tag set for the page title image, but its value does not contain a valid absolute URL.

1 / 2

Achieved score:

7 / 10

Keyword analysis

Number of words per page: 1481

Well done! Your page contains enough words. There are '1481' of words on the page.

2 / 2

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:

	total number	in the caption	in the description	in the headings
insurance	76x	1x	1x	11x
aviva	29x	1x	0x	4x
your	27x	0x	0x	1x
life	21x	0x	1x	3x
health	21x	1x	1x	4x
products	20x	0x	0x	1x
pension	19x	0x	1x	0x
contact	15x	0x	0x	0x
about	14x	0x	0x	1x
home	14x	0x	1x	4x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:

3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 15.8 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:

Linked files
https://www.aviva.co.uk/	0.4 kB
Linked script files
Linked image files
TOTAL	0.4 kB

Well done! Your page, including the source code, is a reasonable 16.1 kB size.

2 / 2

Number of requests: 1

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:

5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org:
It uses the following formats: Microdata, JSON-LD

Well done! Your site uses schema.org.

2 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages:

Error

URL

403

https://www.aviva.co.uk/insurance/life-products/life-insurance/
https://www.aviva.co.uk/investments/
https://www.aviva.co.uk/retirement/pensions/pension-consolidation/
https://www.aviva.co.uk/faq/
https://www.aviva.co.uk/investments/savings-accounts/
https://www.aviva.co.uk/business/insurance/
https://www.aviva.co.uk/insurance/life-products/over-50-life-insurance/
https://www.aviva.co.uk/insurance/travel-insurance/
https://www.aviva.co.uk/health/health-products/health-insurance/
https://www.aviva.co.uk/insurance/life-products/income-protection-insurance/
https://www.aviva.co.uk/retirement/pension-annuity/pension-annuity-calculator/
https://www.aviva.co.uk/
https://www.aviva.co.uk/risksolutions/
https://www.aviva.co.uk/help-and-support/contact-us/life-insurance/
https://www.aviva.co.uk/business/insurance/business-vehicle-insurance/
https://www.aviva.co.uk/insurance/life-products/over-50-life-insurance/
https://www.aviva.co.uk/help-and-support/contact-us/
https://www.aviva.co.uk/insurance/life-products/critical-illness-cover/
https://www.aviva.co.uk/aviva-private-clients/
https://www.aviva.co.uk/insurance/personal-accident/hospital-cash-plan/
https://www.aviva.co.uk/help-and-support/claims/
https://www.aviva.co.uk/#nav
https://www.aviva.co.uk/help-and-support/contact-us/
https://www.aviva.co.uk/insurance/motor/car-insurance/
https://www.aviva.co.uk/insurance/pet-insurance/
https://www.aviva.co.uk/insurance/life-products/free-parent-life-cover/
https://www.aviva.co.uk/retirement/
https://www.aviva.co.uk/services/more-from-aviva/aviva-community-fund/
https://www.aviva.co.uk/investments/stocks-and-shares-isa/
https://www.aviva.co.uk/insurance/travel-insurance/single-trip-travel-insurance/

Note: Only 30 of randomly selected internal links were tested. Your page contains 241 of internal links.

Your page contains links that lead to pages that end up with one of the 4xx or 5xx errors.

0 / 1

Achieved score:

3 / 6

SEO test result

View the SEO test log Download the SEO test report

Achieved score:

(48 / 64)

75.0 %

Our type for linkbuilding

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Loading the page

URL address (destination address in case of redirection):
https://www.aviva.co.uk:443/

Retrieved from:
27. 12. 2024 09:24

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

An error occurred when querying one of the 'https://aviva.co.uk' or 'https://www.aviva.co.uk' addresses.

0 / 1

URL length: 28 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: - [HTTP 403]

There is no robots.txt file uploaded on your site.

0 / 2

Sitemap: -

The site map address is not filled in the robots.txt file.

0 / 2

Achieved score:

5 / 11

Content analysis

Character set settings: -

Your page is not set to the correct character set!

0 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Insurance, Savings, Investments, Retirement and Health - Aviva

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Want car, home, travel, life or health cover? Out to save, invest, or start a pension? Let the UKâ s biggest insurance firm quote you, now.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading:
<h1>5 Star car, home and travel insurance</h1>

Well done! Your page contains H1 heading.

2 / 2

The headings on your page are not in the correct order!

0 / 1

Number of headings: 65

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 15

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:

Number of internal follow links: 241
Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:

Number of external follow links: 42
Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 2930 characters. The length of all text on the page is 9520 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: -

Well done! Your site contains no superfluous content.

1 / 1

Achieved score:

19 / 23

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:

6 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: https://www.aviva.co.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: 5 Star car, home and travel insurance

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Want car, home, travel, life or health cover? Out to save, invest, or start a pension? Let the UKâ s biggest insurance firm quote you, now.

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: //static.aviva.io/content/dam/aviva-public/gb/images/personal/homepage/homepage-hero-person-reading-sofa_2880x1620px.$16x9-desktop-12cols$.jpg?$16x9-desktop-12cols$

Your page has a tag set for the page title image, but its value does not contain a valid absolute URL.

1 / 2

Achieved score:

7 / 10

Keyword analysis

Number of words per page: 1481

Well done! Your page contains enough words. There are '1481' of words on the page.

2 / 2

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:

	total number	in the caption	in the description	in the headings
insurance	76x	1x	1x	11x
aviva	29x	1x	0x	4x
your	27x	0x	0x	1x
life	21x	0x	1x	3x
health	21x	1x	1x	4x
products	20x	0x	0x	1x
pension	19x	0x	1x	0x
contact	15x	0x	0x	0x
about	14x	0x	0x	1x
home	14x	0x	1x	4x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:

3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 15.8 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:

Linked files
https://www.aviva.co.uk/	0.4 kB
Linked script files
Linked image files
TOTAL	0.4 kB

Well done! Your page, including the source code, is a reasonable 16.1 kB size.

2 / 2

Number of requests: 1

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:

5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org:
It uses the following formats: Microdata, JSON-LD

Well done! Your site uses schema.org.

2 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages:

Error

URL

403

Note: Only 30 of randomly selected internal links were tested. Your page contains 241 of internal links.

Your page contains links that lead to pages that end up with one of the 4xx or 5xx errors.

0 / 1

Achieved score:

3 / 6

SEO test result

View the SEO test log Download the SEO test report

Achieved score:

(48 / 64)

75.0 %

SEO test result

Loading the page

Content analysis

HTML 5

Tags for social networks

Keyword analysis

Loading resources

Other

SEO test result

Our type for linkbuilding

Contact form

Loading the page

Content analysis

HTML 5

Tags for social networks

Keyword analysis

Loading resources

Other

SEO test result