SEO test result

Last tested URL from domain avantiwestcoast.co.uk:

Loading the page

URL address (destination address in case of redirection):
https://www.avantiwestcoast.co.uk:443/

Retrieved from:
21. 12. 2024 03:44

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://avantiwestcoast.co.uk' a 'https://www.avantiwestcoast.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 38 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.avantiwestcoast.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.avantiwestcoast.co.uk/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
9 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 54 - 76 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en

Great! Your page is set to the language used.

1 / 1

Meta title: HeroBanner

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Welcome to Avanti West Coast. Buy train tickets and find train times with no booking fees and rewards when you travel. Travel in style across the UK.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading: -

Your page does not contain an H1 level heading!

0 / 2

Order of headings:
                              <h6>Sign in for quicker bookings
                              <h6>Sign in for quicker bookings
                              <h6>Reset password
                              <h6>Sign in for quicker bookings
                              <h6>Reset password
                              <h6>Unfortunately, our search engine does not work pro…
                    <h4>Clear Search
                    <h4>Departing
                    <h4>Arriving
                    <h4>Outward
                    <h4>People & railcards
          <h2>Live train times & travel information
          <h2>Christmas travel information
          <h2>10% off your next journey
          <h2>Travel updates & disruption
          <h2>Get ahead with Ticket Alerts
          <h2>CHRISTMAS FEELS,CRACKING DEALS.
          <h2>Get inspired
               <h3>Let it be Liverpool for Christmas
               <h3>Glasgow Events 2025
               <h3>What is on at our destinations
               <h3>The 10 Best Places to Visit in the Lake District
               <h3>London to Birmingham from £16
               <h3>London to Manchester from £32
               <h3>Visit Scotland blog
               <h3>London to Liverpool from £25
               <h3>A day out to the Lake District
               <h3>Local communities we serve
               <h3>The 12 Best Lake District Camping Spots
               <h3>London to Glasgow from £46
                    <h4>Connect to our WiFi
                    <h4>Food and beverage
                    <h4>Where is my train?
                    <h4>Pick your seat
                    <h4>Car parking at the station
                    <h4>Accessible travel
                    <h4>Download our app
                    <h4>Book attractions
                    <h4>Get a taxi
                    <h4>Station facilities
          <h2>Let us help
               <h3>Late train? Get compensation
               <h3>Request a refund
               <h3>Change of plans? No problem
          <h2>Book your train journey through Avanti West Coast …
               <h3>Book your train ticket with Avanti West Coast
               <h3>Find the best price for your train ticket
          <h2>Train Times
          <h2>Top Destinations
          <h2>Train Tickets
          <h2>About Us
                    <h4>Follow us on social media

The headings on your page are not in the correct order!

0 / 1

Number of headings: 52

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 102

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 592
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 9
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 2935 characters. The length of all text on the page is 26016 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Enterprise Bot Chat Resources - START ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
17 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: NO

Your page does not contain a header. Consider adding a header tag.

0 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
4 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:
0 / 10

Keyword analysis

Number of words per page: 3837

Well done! Your page contains enough words. There are '3837' of words on the page.

2 / 2

The most common words on the page:
trains | london | station | your | birmingham | airport | travel | tickets | liverpool | glasgow

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
trains240x0x0x0x
london42x0x0x4x
station36x0x0x2x
your35x0x0x6x
birmingham35x0x0x1x
airport32x0x0x0x
travel29x0x2x4x
tickets27x1x1x1x
liverpool26x0x0x2x
glasgow25x0x0x2x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server does not use gzip compression

Consider using gzip compression on your web server.

0 / 1

Page size: 502.9 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/Assets/css/AWC_css.min.css455.1 kB
/Assets/css/bootstrapNew4.min.css22.7 kB
/Assets/css/homepage.css16.2 kB
https://www.avantiwestcoast.co.uk502.9 kB
/Assets/img/favicons/favicon-16x16.png?v=21.4 kB
/Assets/img/favicons/favicon-32x32.png?v=22.0 kB
/Assets/img/favicons/favicon-96x96.png?v=27.4 kB
/Assets/img/favicons/favicon.ico?v=21.2 kB
/Assets/img/favicons/apple-icon-57x57.png?v=14.0 kB
/Assets/img/favicons/manifest.json0.7 kB
/Assets/css/navBarForNewHomePage.css24.6 kB
/Assets/css/loginpopup.css18.7 kB
/Assets/css/disruption-banner.css8.5 kB
/Assets/css/colours.css1.6 kB
/Assets/css/qttv3.css54.3 kB
/Assets/css/qttv3_mobile.css34.4 kB
/Assets/css/rainbow-board.css2.8 kB
/Assets/css/getisnpired.css5.9 kB
/Assets/css/train-info.css5.3 kB
/Assets/css/card-fullwidth.css1.4 kB
/Assets/css/safeSpaceWidget/bundle.min.css255.8 kB
/Assets/css/footernew.css7.2 kB
/Assets/css/uspbanner.css3.9 kB
/Assets/css/uspbanner.css3.9 kB
Linked script files
/ruxitagentjs_ICA7NVfgqrux_10303241106123517.js89.5 kB
/Assets/js/lib/jquery/jquery.js105.2 kB
/Assets/js/lib/safeSpaceWidget/widget.min.js376.1 kB
/Assets/js/lib/requirejs/require.js20.9 kB
/Assets/js/app/index.js3.9 kB
/Assets/js/lib/Lazy-loading/vanilla-lazyloading.min.js12.8 kB
Linked image files
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/Assets/img/profile-icon.svg1.4 kB
/Assets/img/svg/login-close-icon.svg0.3 kB
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/Assets/img/Default-visible-icon.svg1.6 kB
/Assets/img/visibility_off_icon.svg2.0 kB
/Assets/img/svg/login-close-icon.svg0.3 kB
/Assets/img/profile-icon.svg1.4 kB
/Assets/img/svg/buy-ticket-arrow-icon.svg0.3 kB
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/Assets/img/flag/uk.png0.3 kB
/Assets/img/profile-icon.svg1.4 kB
/Assets/img/profile-icon.svg1.4 kB
/Assets/img/svg/login-close-icon.svg0.3 kB
/Assets/img/prompt-icon.svg0.8 kB
/Assets/img/Default-visible-icon.svg1.6 kB
/Assets/img/visibility_off_icon.svg2.0 kB
/Assets/img/svg/login-close-icon.svg0.3 kB
/Assets/img/flag/caret-Down.png0.3 kB
/Assets/img/flag/en.png4.0 kB
/Assets/img/flag/en.png4.0 kB
/Assets/img/flag/cy.png11.2 kB
/Assets/img/flag/zh.png2.9 kB
/Assets/img/flag/fr.png1.9 kB
/Assets/img/flag/nl.png0.4 kB
/Assets/img/flag/de.png1.9 kB
/Assets/img/flag/it.png1.9 kB
/Assets/img/flag/es.png1.9 kB
/Assets/img/flag/pl.png2.0 kB
/Assets/img/flag/pt.png9.5 kB
/Assets/img/flag/uk.png0.3 kB
/-/media/HomePage-Logo/logoNew.svg6.7 kB
/Assets/img/svg/correct-tick-icon.svg0.3 kB
/Assets/img/svg/login-close-icon.svg0.3 kB
/Assets/img/svg/correct-tick-icon.svg0.3 kB
/Assets/img/svg/login-close-icon.svg0.3 kB
/-/media/Images/Christmas-homepage-2024/Christmas-homepage-banner.jpg87.1 kB
/Assets/img/exchange.png0.3 kB
/Assets/img/railcard-alert.png1.9 kB
/Assets/img/exchange.png0.3 kB
/Assets/img/exchange.png0.3 kB
/Assets/img/exchange.png0.3 kB
../../Assets/img/traintimeloading.gif0.1 kB
Assets/img/all-good-icon.svg0.6 kB
Assets/img/svg/rainbow-good-icon.svg0.6 kB
Assets/img/svg/rainbow-good-icon.svg0.6 kB
Assets/img/svg/rainbow-good-icon.svg0.6 kB
Assets/img/svg/rainbow-good-icon.svg0.6 kB
Assets/img/svg/rainbow-good-icon.svg0.6 kB
Assets/img/svg/rainbow-good-icon.svg0.6 kB
Assets/img/svg/status-info-icon.svg1.4 kB
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/-/media/LiveTrainTime/live-train-design.svg?w=20&h=20&hash=269706A9C084DB1C85E23E2303A11F6A8.4 kB
/-/media/Images/Christmas-homepage-2024/Christmas-homepage-tile.png?w=20&h=20&hash=1B883C1A4122796F9AB3B4C10EC5767664.1 kB
/-/media/Images/Club-avanti-v2/Club-avanti-v3.png?w=20&h=20&hash=0A4014A0A8A26E182EC291114B018C2F56.0 kB
/-/media/Images/Travel-updates-image-v2.png?w=20&h=20&hash=7082ADA362ADB02E792FD55D90A6603D47.1 kB
/-/media/InfoCardWithTT/Change-seat.svg?w=20&h=20&hash=6D0D539A0BB8F33A4EEFE1F3C6670F253 621.1 kB
/-/media/Partnerships-Liverpool/let-it-be-liverpool-tile.png?w=20&h=20&hash=B1AB85F2802B468338B63B8F339FB72D0.9 kB
/-/media/Partnerships-Glasgow-2024/Celtic-Connection.jpg?w=20&h=20&hash=D7C5C944189E89F23D3DAB06C043628D0.9 kB
/-/media/Images/Avanti-August-Inside-Track.png?w=20&h=20&hash=A172A44394D6ACDD3E62C9CAEBBFF64B227.1 kB
/-/media/Shutterstock-images---blog/10-Best-Places-to-Visit-in-The-Lake-District/What-to-do-in-Lake-District-UK-3-min.jpg?w=20&h=20&hash=A9363D62C27C8C7B5F9421B56452E4270.9 kB
/-/media/Inspired-Images/livepool/Birmingham-inspo-3.png?w=20&h=20&hash=F752BC16B275959B44D82F20C5C0789432.5 kB
/-/media/Inspired-Images/weekendaway/Manchester-inspo-4.png?w=20&h=20&hash=BF29772340ED9A272BDB027F120C7FCE32.6 kB
/-/media/Inspired-Images/discover/Scotland-inspo-5.png?w=20&h=20&hash=A6E7B57E0932C37C7DA13303B3B8AA7755.0 kB
/-/media/Inspired-Images/discover/Liverpool-inspo-5.png?w=20&h=20&hash=A9427EBB2180541F3A381D63A817682442.7 kB
/-/media/Shutterstock-images---blog/A-Day-Out-to-The-Lake-District/A-Day-Out-to-The-Lake-District-4-min.jpg?w=20&h=20&hash=7889ED39949ED2622C972878321437840.9 kB
/-/media/Inspired-Images/lakes/Chirstmas-market-inspo-1/Local-community-inspo-8.png?w=20&h=20&hash=D264C0429EEEF152451A3CEDC582BA1E30.0 kB
/-/media/Shutterstock-images---blog/The-12-Best-Lake-District-Camping-Spots/The-Best-Lake-District-Camping-Main-Image.jpg?w=20&h=20&hash=4B3DD3EBD89BCE19C6F376C23C2AEFCE1 217.0 kB
/-/media/Inspired-Images/discover/Liverpool-inspo-5/Glasgow-inspo-7.png?w=20&h=20&hash=38EFD1430CCCC77B0393B1B72889A56439.3 kB
/-/media/StageofTravelInfo/wifi-icon.svg?w=20&h=20&hash=365519AF799295A33BCFF3996DAD716B1.4 kB
/-/media/StageofTravelInfo/food-icon.svg?w=20&h=20&hash=23FDF2D68DA9A704A273FDCF11B086322.8 kB
/-/media/StageofTravelInfo/speak-icon/Track-my-train.png?w=20&h=20&hash=10B10551A4EBB6D175B7071FF3F3F75D5.7 kB
/-/media/StageofTravelInfo/engworks-icon/Pick-your-seat.png?w=20&h=20&hash=B87B359E903A2FBFAA369301C916B1245.1 kB
/-/media/Images/Window-Seat/Car-park.png?w=20&h=20&hash=B31227B9AB75FEB24BEFF984CCFF1BEB3.1 kB
/-/media/StageofTravelInfo/facilities-icon/Accessibility.png?w=20&h=20&hash=417180136D31191CC49DCE9AEE9C33725.8 kB
/-/media/StageofTravelInfo/ticketalert-icon/App.png?w=20&h=20&hash=8A63CBF1E7C084A92B174B5F589CFB2E6.0 kB
/-/media/StageofTravelInfo/repay-icon/Book-Attractions.png?w=20&h=20&hash=4535B3B25C0BF1D265B01D5329EB55A85.4 kB
/-/media/StageofTravelInfo/reward-icon/Taxi.png?w=20&h=20&hash=ECB50D859EF93B61D5A98E5263008D0E3.2 kB
/-/media/StageofTravelInfo/improve-icon/Station-facilities.png?w=20&h=20&hash=7E768A21B0C484EFB91EDE64331C7E0D3.4 kB
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/-/media/Let-us-Help/change-journey-icon/Delay-repay/Delay-repay-v2.png?w=20&h=20&hash=43090BD29905AC4A9704B7960A8D9C1413.8 kB
/-/media/Let-us-Help/delay-icon/Refund.png?w=20&h=20&hash=5888875F7E44176EFE8C8320DC2A57BB7.8 kB
/-/media/StageofTravelInfo/ticketalert-icon/App.png?w=20&h=20&hash=8A63CBF1E7C084A92B174B5F589CFB2E6.0 kB
/-/media/UspInfoCard/action-card-icon.svg?w=20&h=20&hash=BAF9BD6F6BFCE877A9737B21AB377DD84.5 kB
/-/media/UspInfoCard/usp-banner-icon.svg?w=20&h=20&hash=130EEC179FDE940717BFFD5CB20D9E624.5 kB
/-/media/Footer-Images/instgram-icon.png?w=20&h=20&hash=04ABCD0C02EC41DD3AB30B0B62FFEAD70.7 kB
/-/media/Footer-Images/twitter-icon.png?w=20&h=20&hash=F586AAA4E133A4409653B2A20BF2E8FD0.6 kB
/-/media/Footer-Images/youtube-icon.png?w=20&h=20&hash=70F76BC1E969F58BCE352B98ECAC10D50.4 kB
/-/media/Footer-Images/fb-icon.png?w=20&h=20&hash=64D239B90530C51D231362F702EA577F0.5 kB
/Assets/img/__favicons/safelogo.png2.3 kB
/Assets/img/__favicons/show-trust-icon.svg15.6 kB
TOTAL7 846.5 kB

Your page, including the source code, is 8 349.4 kB in size. Consider reducing the data transferred to display the page.

0 / 2

Number of requests: 132

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1

Achieved score:
1 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 592 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(38 / 65)
58.5 %

Our type for linkbuilding

You can very easily have your website setup checked for SEO by our online tool, which will give you an indicative assessment of interpretation, routing, targeting and also linkbuilding.

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Contact us

Contact form

Loading the page

URL address (destination address in case of redirection):
https://www.avantiwestcoast.co.uk:443/

Retrieved from:
21. 12. 2024 03:44

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://avantiwestcoast.co.uk' a 'https://www.avantiwestcoast.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 38 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.avantiwestcoast.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.avantiwestcoast.co.uk/sitemap.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:
9 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 54 - 76 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en

Great! Your page is set to the language used.

1 / 1

Meta title: HeroBanner

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Welcome to Avanti West Coast. Buy train tickets and find train times with no booking fees and rewards when you travel. Travel in style across the UK.

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading: -

Your page does not contain an H1 level heading!

0 / 2

Order of headings:
                              <h6>Sign in for quicker bookings
                              <h6>Sign in for quicker bookings
                              <h6>Reset password
                              <h6>Sign in for quicker bookings
                              <h6>Reset password
                              <h6>Unfortunately, our search engine does not work pro…
                    <h4>Clear Search
                    <h4>Departing
                    <h4>Arriving
                    <h4>Outward
                    <h4>People & railcards
          <h2>Live train times & travel information
          <h2>Christmas travel information
          <h2>10% off your next journey
          <h2>Travel updates & disruption
          <h2>Get ahead with Ticket Alerts
          <h2>CHRISTMAS FEELS,CRACKING DEALS.
          <h2>Get inspired
               <h3>Let it be Liverpool for Christmas
               <h3>Glasgow Events 2025
               <h3>What is on at our destinations
               <h3>The 10 Best Places to Visit in the Lake District
               <h3>London to Birmingham from £16
               <h3>London to Manchester from £32
               <h3>Visit Scotland blog
               <h3>London to Liverpool from £25
               <h3>A day out to the Lake District
               <h3>Local communities we serve
               <h3>The 12 Best Lake District Camping Spots
               <h3>London to Glasgow from £46
                    <h4>Connect to our WiFi
                    <h4>Food and beverage
                    <h4>Where is my train?
                    <h4>Pick your seat
                    <h4>Car parking at the station
                    <h4>Accessible travel
                    <h4>Download our app
                    <h4>Book attractions
                    <h4>Get a taxi
                    <h4>Station facilities
          <h2>Let us help
               <h3>Late train? Get compensation
               <h3>Request a refund
               <h3>Change of plans? No problem
          <h2>Book your train journey through Avanti West Coast …
               <h3>Book your train ticket with Avanti West Coast
               <h3>Find the best price for your train ticket
          <h2>Train Times
          <h2>Top Destinations
          <h2>Train Tickets
          <h2>About Us
                    <h4>Follow us on social media

The headings on your page are not in the correct order!

0 / 1

Number of headings: 52

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 102

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 592
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 9
  • Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 2935 characters. The length of all text on the page is 26016 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Enterprise Bot Chat Resources - START ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:
17 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: NO

Your page does not contain a header. Consider adding a header tag.

0 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
4 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: -

Your page does not have the correct tag value for the page content type!

0 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:
0 / 10

Keyword analysis

Number of words per page: 3837

Well done! Your page contains enough words. There are '3837' of words on the page.

2 / 2

The most common words on the page:
trains | london | station | your | birmingham | airport | travel | tickets | liverpool | glasgow

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
trains240x0x0x0x
london42x0x0x4x
station36x0x0x2x
your35x0x0x6x
birmingham35x0x0x1x
airport32x0x0x0x
travel29x0x2x4x
tickets27x1x1x1x
liverpool26x0x0x2x
glasgow25x0x0x2x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:
3 / 3

Loading resources

Using gzip compression: The web server does not use gzip compression

Consider using gzip compression on your web server.

0 / 1

Page size: 502.9 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
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/Assets/css/bootstrapNew4.min.css22.7 kB
/Assets/css/homepage.css16.2 kB
https://www.avantiwestcoast.co.uk502.9 kB
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/Assets/img/favicons/favicon.ico?v=21.2 kB
/Assets/img/favicons/apple-icon-57x57.png?v=14.0 kB
/Assets/img/favicons/manifest.json0.7 kB
/Assets/css/navBarForNewHomePage.css24.6 kB
/Assets/css/loginpopup.css18.7 kB
/Assets/css/disruption-banner.css8.5 kB
/Assets/css/colours.css1.6 kB
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/Assets/css/rainbow-board.css2.8 kB
/Assets/css/getisnpired.css5.9 kB
/Assets/css/train-info.css5.3 kB
/Assets/css/card-fullwidth.css1.4 kB
/Assets/css/safeSpaceWidget/bundle.min.css255.8 kB
/Assets/css/footernew.css7.2 kB
/Assets/css/uspbanner.css3.9 kB
/Assets/css/uspbanner.css3.9 kB
Linked script files
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/Assets/js/lib/jquery/jquery.js105.2 kB
/Assets/js/lib/safeSpaceWidget/widget.min.js376.1 kB
/Assets/js/lib/requirejs/require.js20.9 kB
/Assets/js/app/index.js3.9 kB
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Linked image files
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/Assets/img/flag/uk.png0.3 kB
/Assets/img/profile-icon.svg1.4 kB
/Assets/img/profile-icon.svg1.4 kB
/Assets/img/svg/login-close-icon.svg0.3 kB
/Assets/img/prompt-icon.svg0.8 kB
/Assets/img/Default-visible-icon.svg1.6 kB
/Assets/img/visibility_off_icon.svg2.0 kB
/Assets/img/svg/login-close-icon.svg0.3 kB
/Assets/img/flag/caret-Down.png0.3 kB
/Assets/img/flag/en.png4.0 kB
/Assets/img/flag/en.png4.0 kB
/Assets/img/flag/cy.png11.2 kB
/Assets/img/flag/zh.png2.9 kB
/Assets/img/flag/fr.png1.9 kB
/Assets/img/flag/nl.png0.4 kB
/Assets/img/flag/de.png1.9 kB
/Assets/img/flag/it.png1.9 kB
/Assets/img/flag/es.png1.9 kB
/Assets/img/flag/pl.png2.0 kB
/Assets/img/flag/pt.png9.5 kB
/Assets/img/flag/uk.png0.3 kB
/-/media/HomePage-Logo/logoNew.svg6.7 kB
/Assets/img/svg/correct-tick-icon.svg0.3 kB
/Assets/img/svg/login-close-icon.svg0.3 kB
/Assets/img/svg/correct-tick-icon.svg0.3 kB
/Assets/img/svg/login-close-icon.svg0.3 kB
/-/media/Images/Christmas-homepage-2024/Christmas-homepage-banner.jpg87.1 kB
/Assets/img/exchange.png0.3 kB
/Assets/img/railcard-alert.png1.9 kB
/Assets/img/exchange.png0.3 kB
/Assets/img/exchange.png0.3 kB
/Assets/img/exchange.png0.3 kB
../../Assets/img/traintimeloading.gif0.1 kB
Assets/img/all-good-icon.svg0.6 kB
Assets/img/svg/rainbow-good-icon.svg0.6 kB
Assets/img/svg/rainbow-good-icon.svg0.6 kB
Assets/img/svg/rainbow-good-icon.svg0.6 kB
Assets/img/svg/rainbow-good-icon.svg0.6 kB
Assets/img/svg/rainbow-good-icon.svg0.6 kB
Assets/img/svg/rainbow-good-icon.svg0.6 kB
Assets/img/svg/status-info-icon.svg1.4 kB
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/-/media/LiveTrainTime/live-train-design.svg?w=20&h=20&hash=269706A9C084DB1C85E23E2303A11F6A8.4 kB
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/-/media/Images/Travel-updates-image-v2.png?w=20&h=20&hash=7082ADA362ADB02E792FD55D90A6603D47.1 kB
/-/media/InfoCardWithTT/Change-seat.svg?w=20&h=20&hash=6D0D539A0BB8F33A4EEFE1F3C6670F253 621.1 kB
/-/media/Partnerships-Liverpool/let-it-be-liverpool-tile.png?w=20&h=20&hash=B1AB85F2802B468338B63B8F339FB72D0.9 kB
/-/media/Partnerships-Glasgow-2024/Celtic-Connection.jpg?w=20&h=20&hash=D7C5C944189E89F23D3DAB06C043628D0.9 kB
/-/media/Images/Avanti-August-Inside-Track.png?w=20&h=20&hash=A172A44394D6ACDD3E62C9CAEBBFF64B227.1 kB
/-/media/Shutterstock-images---blog/10-Best-Places-to-Visit-in-The-Lake-District/What-to-do-in-Lake-District-UK-3-min.jpg?w=20&h=20&hash=A9363D62C27C8C7B5F9421B56452E4270.9 kB
/-/media/Inspired-Images/livepool/Birmingham-inspo-3.png?w=20&h=20&hash=F752BC16B275959B44D82F20C5C0789432.5 kB
/-/media/Inspired-Images/weekendaway/Manchester-inspo-4.png?w=20&h=20&hash=BF29772340ED9A272BDB027F120C7FCE32.6 kB
/-/media/Inspired-Images/discover/Scotland-inspo-5.png?w=20&h=20&hash=A6E7B57E0932C37C7DA13303B3B8AA7755.0 kB
/-/media/Inspired-Images/discover/Liverpool-inspo-5.png?w=20&h=20&hash=A9427EBB2180541F3A381D63A817682442.7 kB
/-/media/Shutterstock-images---blog/A-Day-Out-to-The-Lake-District/A-Day-Out-to-The-Lake-District-4-min.jpg?w=20&h=20&hash=7889ED39949ED2622C972878321437840.9 kB
/-/media/Inspired-Images/lakes/Chirstmas-market-inspo-1/Local-community-inspo-8.png?w=20&h=20&hash=D264C0429EEEF152451A3CEDC582BA1E30.0 kB
/-/media/Shutterstock-images---blog/The-12-Best-Lake-District-Camping-Spots/The-Best-Lake-District-Camping-Main-Image.jpg?w=20&h=20&hash=4B3DD3EBD89BCE19C6F376C23C2AEFCE1 217.0 kB
/-/media/Inspired-Images/discover/Liverpool-inspo-5/Glasgow-inspo-7.png?w=20&h=20&hash=38EFD1430CCCC77B0393B1B72889A56439.3 kB
/-/media/StageofTravelInfo/wifi-icon.svg?w=20&h=20&hash=365519AF799295A33BCFF3996DAD716B1.4 kB
/-/media/StageofTravelInfo/food-icon.svg?w=20&h=20&hash=23FDF2D68DA9A704A273FDCF11B086322.8 kB
/-/media/StageofTravelInfo/speak-icon/Track-my-train.png?w=20&h=20&hash=10B10551A4EBB6D175B7071FF3F3F75D5.7 kB
/-/media/StageofTravelInfo/engworks-icon/Pick-your-seat.png?w=20&h=20&hash=B87B359E903A2FBFAA369301C916B1245.1 kB
/-/media/Images/Window-Seat/Car-park.png?w=20&h=20&hash=B31227B9AB75FEB24BEFF984CCFF1BEB3.1 kB
/-/media/StageofTravelInfo/facilities-icon/Accessibility.png?w=20&h=20&hash=417180136D31191CC49DCE9AEE9C33725.8 kB
/-/media/StageofTravelInfo/ticketalert-icon/App.png?w=20&h=20&hash=8A63CBF1E7C084A92B174B5F589CFB2E6.0 kB
/-/media/StageofTravelInfo/repay-icon/Book-Attractions.png?w=20&h=20&hash=4535B3B25C0BF1D265B01D5329EB55A85.4 kB
/-/media/StageofTravelInfo/reward-icon/Taxi.png?w=20&h=20&hash=ECB50D859EF93B61D5A98E5263008D0E3.2 kB
/-/media/StageofTravelInfo/improve-icon/Station-facilities.png?w=20&h=20&hash=7E768A21B0C484EFB91EDE64331C7E0D3.4 kB
/-/media/full-width-card-icon.svg2.3 kB
/-/media/Let-us-Help/change-journey-icon/Delay-repay/Delay-repay-v2.png?w=20&h=20&hash=43090BD29905AC4A9704B7960A8D9C1413.8 kB
/-/media/Let-us-Help/delay-icon/Refund.png?w=20&h=20&hash=5888875F7E44176EFE8C8320DC2A57BB7.8 kB
/-/media/StageofTravelInfo/ticketalert-icon/App.png?w=20&h=20&hash=8A63CBF1E7C084A92B174B5F589CFB2E6.0 kB
/-/media/UspInfoCard/action-card-icon.svg?w=20&h=20&hash=BAF9BD6F6BFCE877A9737B21AB377DD84.5 kB
/-/media/UspInfoCard/usp-banner-icon.svg?w=20&h=20&hash=130EEC179FDE940717BFFD5CB20D9E624.5 kB
/-/media/Footer-Images/instgram-icon.png?w=20&h=20&hash=04ABCD0C02EC41DD3AB30B0B62FFEAD70.7 kB
/-/media/Footer-Images/twitter-icon.png?w=20&h=20&hash=F586AAA4E133A4409653B2A20BF2E8FD0.6 kB
/-/media/Footer-Images/youtube-icon.png?w=20&h=20&hash=70F76BC1E969F58BCE352B98ECAC10D50.4 kB
/-/media/Footer-Images/fb-icon.png?w=20&h=20&hash=64D239B90530C51D231362F702EA577F0.5 kB
/Assets/img/__favicons/safelogo.png2.3 kB
/Assets/img/__favicons/show-trust-icon.svg15.6 kB
TOTAL7 846.5 kB

Your page, including the source code, is 8 349.4 kB in size. Consider reducing the data transferred to display the page.

0 / 2

Number of requests: 132

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1

Achieved score:
1 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes
Note: Only 30 of randomly selected internal links were tested. Your page contains 592 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
4 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(38 / 65)
58.5 %