SEO test result

Last tested URL from domain airbnb.co.uk:

Loading the page

URL address (destination address in case of redirection):
https://www.airbnb.co.uk/

Retrieved from:
7. 1. 2025 22:26

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://airbnb.co.uk' a 'https://www.airbnb.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 25 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.airbnb.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.airbnb.co.uk/sitemap-master-index.xml.gz

The XML sitemap at the URL from the robots.txt file is not valid.

0 / 2

Achieved score:
7 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: -

Your page is not set to the correct character set!

0 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Airbnb | Holiday rentals, cabins, beach houses & more

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest Favourites → 220+ countries and regions worldwide

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading: -

Your page does not contain an H1 level heading!

0 / 2

Order of headings: -

Your page contains no title!

0 / 1

Number of headings: 0

Well done! Your page contains a reasonable amount of headlines.

1 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 0

Your page does not contain any images, please consider adding them.

0 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 12
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 0
  • Number of external nofollow links: 0

Your page does not contain any external links, consider adding more external links.

0 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 0 characters. The length of all text on the page is 422 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: -

Well done! Your site contains no superfluous content.

1 / 1

Achieved score:
16 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: NO

Your page does not contain a footer. Consider adding a footer tag.

0 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
4 / 6

Tags for social networks

Language settings: en_GB

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.airbnb.co.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Airbnb | Holiday rentals, cabins, beach houses & more

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest Favourites → 220+ countries and regions worldwide

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: https://a0.muscache.com/im/pictures/fe7217ff-0b24-438d-880d-b94722c75bf5.jpg

Well done! Your page has the correct tag for the page title image.

2 / 2

Achieved score:
10 / 10

Keyword analysis

Number of words per page: 44

Your page contains too little text. There are only '44' of words on the page.

0 / 2

The most common words on the page:
your | airbnb | skip | inadd | categories | centre0 | experiencehelp | homehost | cardsairbnb | ingift

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
your3x0x0x0x
airbnb2x1x1x0x
skip1x0x0x0x
inadd1x0x0x0x
categories1x0x0x0x
centre01x0x0x0x
experiencehelp1x0x0x0x
homehost1x0x0x0x
cardsairbnb1x0x0x0x
ingift1x0x0x0x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
1 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 106.6 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/opensearch.xml0.4 kB
https://www.airbnb.co.uk/105.5 kB
https://www.airbnb.co.uk/105.5 kB
/manifest.json0.6 kB
Linked script files
Linked image files
TOTAL212.0 kB

Well done! Your page, including the source code, is a reasonable 318.7 kB size.

2 / 2

Number of requests: 4

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:
5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(45 / 65)
69.2 %

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Loading the page

URL address (destination address in case of redirection):
https://www.airbnb.co.uk/

Retrieved from:
7. 1. 2025 22:26

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 1

Your URL is redirected 1 times to another URL! It is better for SEO to use URLs without redirects.

1 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://airbnb.co.uk' a 'https://www.airbnb.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 25 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://www.airbnb.co.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.airbnb.co.uk/sitemap-master-index.xml.gz

The XML sitemap at the URL from the robots.txt file is not valid.

0 / 2

Achieved score:
7 / 11

Content analysis

Character set settings: utf-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: -

Your page is not set to the correct character set!

0 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Airbnb | Holiday rentals, cabins, beach houses & more

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest Favourites → 220+ countries and regions worldwide

Well done! Your page has set a reasonably long meta description.

2 / 2

H1 heading: -

Your page does not contain an H1 level heading!

0 / 2

Order of headings: -

Your page contains no title!

0 / 1

Number of headings: 0

Well done! Your page contains a reasonable amount of headlines.

1 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 0

Your page does not contain any images, please consider adding them.

0 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:
  • Number of internal follow links: 12
  • Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:
  • Number of external follow links: 0
  • Number of external nofollow links: 0

Your page does not contain any external links, consider adding more external links.

0 / 2

Number of iframe tags: 0

Well done! Your page does not contain an iframe tag.

1 / 1

Page icon: The page icon is filled in
Icon

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in
Icon

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 0 characters. The length of all text on the page is 422 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: -

Well done! Your site contains no superfluous content.

1 / 1

Achieved score:
16 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: NO

Your page does not contain a footer. Consider adding a footer tag.

0 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:
4 / 6

Tags for social networks

Language settings: en_GB

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://www.airbnb.co.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Airbnb | Holiday rentals, cabins, beach houses & more

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description: Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest Favourites → 220+ countries and regions worldwide

Well done! Your page has the correct page description tag and the headline is a reasonable size.

2 / 2

Setting the cover image: https://a0.muscache.com/im/pictures/fe7217ff-0b24-438d-880d-b94722c75bf5.jpg

Well done! Your page has the correct tag for the page title image.

2 / 2

Achieved score:
10 / 10

Keyword analysis

Number of words per page: 44

Your page contains too little text. There are only '44' of words on the page.

0 / 2

The most common words on the page:
your | airbnb | skip | inadd | categories | centre0 | experiencehelp | homehost | cardsairbnb | ingift

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:
total numberin the captionin the descriptionin the headings
your3x0x0x0x
airbnb2x1x1x0x
skip1x0x0x0x
inadd1x0x0x0x
categories1x0x0x0x
centre01x0x0x0x
experiencehelp1x0x0x0x
homehost1x0x0x0x
cardsairbnb1x0x0x0x
ingift1x0x0x0x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:
1 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 106.6 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:
Linked files
/opensearch.xml0.4 kB
https://www.airbnb.co.uk/105.5 kB
https://www.airbnb.co.uk/105.5 kB
/manifest.json0.6 kB
Linked script files
Linked image files
TOTAL212.0 kB

Well done! Your page, including the source code, is a reasonable 318.7 kB size.

2 / 2

Number of requests: 4

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:
5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: Unused

Your site does not use GTM, consider using it.

0 / 2

Links to error pages: Excludes

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:
2 / 6

SEO test result

View the SEO test log Download the SEO test report
Achieved score:
(45 / 65)
69.2 %